/* Lobster Ferret — site styles. Tokens follow the LF design system (v2). */

@font-face{font-family:Poppins;font-weight:300;font-style:normal;font-display:swap;src:url(../fonts/poppins-light.woff2) format("woff2")}
@font-face{font-family:Poppins;font-weight:400;font-style:normal;font-display:swap;src:url(../fonts/poppins-regular.woff2) format("woff2")}
@font-face{font-family:Poppins;font-weight:500;font-style:normal;font-display:swap;src:url(../fonts/poppins-medium.woff2) format("woff2")}
@font-face{font-family:Poppins;font-weight:600;font-style:normal;font-display:swap;src:url(../fonts/poppins-semibold.woff2) format("woff2")}
@font-face{font-family:Poppins;font-weight:700;font-style:normal;font-display:swap;src:url(../fonts/poppins-bold.woff2) format("woff2")}

:root{
	--black:#000;--white:#fff;
	--g50:#f7f6f4;--g100:#efeeeb;--g200:#e2e0dc;--g300:#c9c7c2;--g400:#a3a19b;--g500:#7c7a75;--g600:#5a5854;--g700:#3d3c3a;--g800:#2b2b2b;--g900:#1e1e1e;--g950:#141414;
	--seo:#4E8C52;--ads:#C77A35;--web:#4B79B8;--strategy:#AE894E;
	/* darker text versions of the service colors, for small labels on light grounds (AA contrast) */
	--seo-ink:#3d7041;--ads-ink:#94561f;--web-ink:#3a649e;--strategy-ink:#80632f;
	--font:"Poppins",-apple-system,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif;
	--wrap:1200px;--gutter:40px;
	--ease:cubic-bezier(.16,1,.3,1);
	/* Client job photos: light touch, so wraps and signage don't shout over the page. Team photos stay full color. */
	--photo:saturate(.85) contrast(1.04);
	--shadow:0 24px 64px rgba(0,0,0,.18);
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;font-family:var(--font);font-size:16px;line-height:1.6;color:var(--black);background:var(--white);-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3,p,ul,ol,figure,blockquote,dl,dd{margin:0}
ul,ol{padding:0;list-style:none}
:focus-visible{outline:2px solid currentColor;outline-offset:3px}
.sr{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:-999px;top:8px;z-index:100;background:var(--white);padding:8px 14px}
.skip:focus{left:8px}
.wrap{max-width:calc(var(--wrap) + var(--gutter)*2);margin:0 auto;padding:0 var(--gutter);position:relative}
.nw{white-space:nowrap}
.sq{display:inline-block;width:.22em;height:.22em;background:currentColor;margin-left:.08em;vertical-align:baseline}

/* type */
.eb{font-size:11px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--g600);margin-bottom:18px}
.display{font-size:clamp(48px,8.4vw,104px);font-weight:700;letter-spacing:-.035em;line-height:.98}
.h2{font-size:clamp(34px,4.4vw,52px);font-weight:700;letter-spacing:-.03em;line-height:1.05;max-width:20ch}
.h2-xl{font-size:clamp(38px,4.8vw,62px);max-width:15ch}
.h3{font-size:24px;font-weight:700;letter-spacing:-.02em;line-height:1.2}
.lede{font-size:clamp(17px,1.6vw,20px);line-height:1.6;color:var(--g300);max-width:36em;margin-top:28px}
.body-lg{font-size:18px;line-height:1.65;color:var(--g600);margin-top:22px;max-width:34em}
.narrow{max-width:40em}
.c-seo-text{color:var(--seo-ink)}.c-ads-text{color:var(--ads-ink)}.c-web-text{color:var(--web-ink)}.c-strategy-text{color:var(--strategy-ink)}
.feature-photo .c-strategy-text{color:var(--strategy)}

/* buttons */
.pill{display:inline-block;border-radius:999px;padding:14px 28px;font-weight:600;font-size:15px;letter-spacing:.01em;text-decoration:none;transition:transform .12s var(--ease),opacity .2s}
.pill:active{transform:scale(.97)}
.pill-light{background:var(--white);color:var(--black)}
.pill-dark{background:var(--black);color:var(--white)}
.link-arrow{font-size:14px;font-weight:600;text-decoration:none;border-bottom:2px solid currentColor;padding-bottom:2px;display:inline-block}
.link-arrow::after{content:""}
.cta-row{display:flex;gap:28px;align-items:center;flex-wrap:wrap;margin-top:40px}

/* bands */
.band-ink{background:var(--g950);color:var(--white)}
.band-charcoal{background:var(--g700);color:var(--white)}
.band-black{background:var(--black);color:var(--white)}
.band-light{background:var(--g50)}
.band-warm{background:var(--g100)}
.band-ink .eb,.band-black .eb{color:var(--g400)}
.band-charcoal .eb{color:var(--g300)}
.band-ink .body-lg,.band-charcoal .body-lg,.band-black .body-lg{color:var(--g300)}
section{position:relative;overflow:hidden}

/* ghost marks */
.mark{position:absolute;pointer-events:none;opacity:.16;max-width:none}
.band-ink .mark,.band-black .mark,.band-charcoal .mark{filter:invert(1)}
.mark-hero{width:min(64vw,760px);right:-160px;bottom:-120px}
.mark-dig{width:620px;right:-170px;bottom:-80px}
.mark-grip{width:680px;right:-150px;top:36px;opacity:.08;transform:scaleX(-1)}
.mark-cta{width:720px;right:-180px;top:50%;transform:translateY(-50%) rotate(-8deg);opacity:.13}

/* spine */
.spine{display:flex;height:3px}
.spine span{flex:1}
.c-seo{--c:var(--seo);--ci:var(--seo-ink)}.c-ads{--c:var(--ads);--ci:var(--ads-ink)}.c-web{--c:var(--web);--ci:var(--web-ink)}.c-strategy{--c:var(--strategy);--ci:var(--strategy-ink)}
.spine span{background:var(--c)}

:root{--i-arrow:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.25' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12h14' /%3E %3Cpath d='m12 5 7 7-7 7' /%3E%3C/svg%3E");--i-arrow-l:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.25' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m12 19-7-7 7-7' /%3E %3Cpath d='M19 12H5' /%3E%3C/svg%3E");--i-check:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5' /%3E%3C/svg%3E");--i-x:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M18 6 6 18' /%3E %3Cpath d='m6 6 12 12' /%3E%3C/svg%3E")}
.link-arrow::after,.trade-grid h3 a::after,.mega-go::after,.mega-foot>a::after,.mega-side a::after,.tcard-name::after,.pager-next::after{display:inline-block;width:.95em;height:.95em;margin-left:.32em;vertical-align:-.14em;background:currentColor;-webkit-mask:var(--i-arrow) center/contain no-repeat;mask:var(--i-arrow) center/contain no-repeat;transition:transform var(--m-fast) var(--ease)}
.pager-prev::before{display:inline-block;width:.95em;height:.95em;margin-right:.32em;vertical-align:-.14em;background:currentColor;-webkit-mask:var(--i-arrow-l) center/contain no-repeat;mask:var(--i-arrow-l) center/contain no-repeat}
.link-arrow:hover::after,a:hover>.link-arrow::after,.mega-feat:hover .mega-go::after{transform:translateX(3px)}
.ic{width:1em;height:1em;display:inline-block;vertical-align:-.14em;flex:none}
.g-stars,.g-star,.ph-stars .st{display:inline-flex;gap:2px;vertical-align:-.1em;color:#f5b301}
.g-stars svg,.g-star svg,.ph-stars .st svg{width:1em;height:1em;fill:currentColor;stroke:currentColor}
.trace-h-k{display:block;color:var(--g300)}
.track-note{font-size:13px;line-height:1.5;color:var(--g300);margin-top:22px;max-width:62ch}
.track-note-light{color:var(--g600);margin-top:28px}
/* header */
.site-header{background:var(--g950);color:var(--white);position:sticky;top:0;z-index:50}
.header-in{display:flex;align-items:center;justify-content:space-between;height:76px}
.brand .logo{width:128px;height:auto;display:block}
.dot{width:8px;height:8px;background:var(--c)}
.nav-toggle{display:none;background:none;border:0;color:inherit;width:44px;height:44px;cursor:pointer;padding:12px;flex-direction:column;justify-content:center;gap:6px}
.nav-toggle .bar{display:block;height:2px;background:currentColor;transition:.2s}

/* hero */
.hero{padding:120px 0 132px}
.hero-in{position:relative;z-index:1}

/* client logos */
.logos{padding:44px 0 40px;border-bottom:1px solid var(--g200)}
.logos-label{text-align:center;font-size:16px;font-weight:500;color:var(--g600);margin-bottom:30px}
.logo-row{display:grid;grid-template-columns:repeat(5,1fr);justify-items:center;align-items:center;gap:30px 40px;max-width:1000px;margin:0 auto}
.logo-row img{width:var(--w);height:auto;max-width:100%;filter:grayscale(1) contrast(1.15);opacity:.7;transition:opacity .2s,filter .2s}
.logo-row li:hover img{opacity:1;filter:none}

/* scoreboard: a typical agency report, marked up */
.scoreboard{padding:112px 0 104px}
.split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.markup{position:relative;z-index:1;padding-right:130px}
.paper{background:var(--white);color:var(--black);border-radius:6px;padding:30px 34px 28px;box-shadow:0 30px 70px rgba(0,0,0,.35);transform:rotate(-1.2deg);position:relative}
.paper-h{display:flex;justify-content:space-between;align-items:baseline;gap:12px;border-bottom:1px solid var(--g200);padding-bottom:14px;margin-bottom:6px}
.paper-h strong{font-size:15px;font-weight:600}.paper-h span{font-size:12px;color:var(--g600)}
.r{display:grid;grid-template-columns:1fr auto 64px;align-items:center;gap:14px;padding:11px 0;border-bottom:1px solid var(--g100);font-size:14px;position:relative}
.r dt{color:var(--g600)}.r dd{font-weight:600;text-align:right}
.up{font-size:11px;font-weight:600;color:#3d7041;background:#e8f1e8;border-radius:999px;padding:2px 8px;justify-self:end}
.r.v dt,.r.v dd{color:var(--g500)}.r.v .up{opacity:.5}
.strike{position:absolute;left:-6px;right:-6px;top:50%;border-top:2.5px solid var(--ads);transform:rotate(-1.5deg);border-radius:2px}
.r.v:nth-child(even) .strike{transform:rotate(1deg)}
.note{position:absolute;left:calc(100% + 40px);top:50%;transform:translateY(-50%) rotate(-3deg);font-size:13px;font-style:italic;font-weight:600;color:var(--ads);white-space:nowrap}
.added{margin-top:20px;padding-top:18px;border-top:2px solid var(--black);position:relative}
.added .lbl{font-size:10px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;margin-bottom:6px;display:flex;align-items:center;gap:8px}
.added .lbl i{width:9px;height:9px;background:var(--black)}
.a{display:flex;justify-content:space-between;padding:9px 0;font-size:15px}.a b{font-weight:700}
.a.big{font-size:17px;align-items:center;padding-top:14px}.a.big b{font-size:34px;letter-spacing:-.02em}
.arrow{position:absolute;left:calc(100% + 10px);top:-58px;width:90px;height:90px;overflow:visible}
.arrow path{fill:none;stroke:var(--ads);stroke-width:2.2;stroke-linecap:round}
.cap{font-size:12px;color:var(--g300);margin-top:26px;font-style:italic;display:block}
.circled{position:relative;display:inline-block}
.circled svg{position:absolute;left:-18px;top:-10px;width:calc(100% + 36px);height:calc(100% + 20px);overflow:visible}
.circled ellipse{fill:none;stroke:var(--ads);stroke-width:2.5}
.circled ellipse+ellipse{stroke-width:1.5;opacity:.6}
.trace-wrap{margin-top:96px;position:relative;z-index:1}
.trace-h{font-size:22px;font-weight:600;letter-spacing:-.01em;max-width:62ch}

/* levers */
.levers{padding:120px 0 112px}
.lever-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:48px;margin-top:64px}
.lever{display:flex;flex-direction:column;text-decoration:none;border-top:3px solid var(--c);padding-top:28px}
.lever .num{font-size:44px;font-weight:300;line-height:1;color:var(--g500)}
.lever-label{font-size:11px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--ci);margin:26px 0 10px}
.lever h3{font-size:26px;font-weight:700;letter-spacing:-.02em;line-height:1.15}
.lever p{color:var(--g600);margin:16px 0 26px;flex:1}
.lever .link-arrow{align-self:flex-start;border-color:var(--c)}
.lever:hover h3{text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:4px}

/* full-bleed feature photo */
.feature-photo{min-height:720px;display:flex;align-items:center;color:var(--white);background:var(--g950)}
.feature-photo .photo{position:absolute;inset:0}
.feature-photo .photo img{width:100%;height:100%;object-fit:cover;filter:var(--photo)}
.feature-photo .photo::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(10,10,10,.92) 0%,rgba(10,10,10,.78) 42%,rgba(10,10,10,.25) 100%)}
.feature-in{width:100%;position:relative;z-index:1;padding-top:110px;padding-bottom:110px}
.feature-in>*{max-width:560px}
.big-stat{font-size:clamp(88px,12vw,168px);font-weight:700;letter-spacing:-.05em;line-height:.9}
.feature-head{font-size:26px;font-weight:600;letter-spacing:-.01em;line-height:1.25;margin-top:16px}
.feature-body{color:var(--g300);margin-top:18px;font-size:17px}
.feature-in blockquote{border-left:3px solid var(--strategy);padding-left:18px;margin:30px 0 36px}
.feature-in blockquote p{font-size:17px;font-style:italic;line-height:1.55}
.feature-in blockquote footer{font-size:13px;color:var(--g400);margin-top:8px}

/* dig */
.dig{padding:120px 0}
.trace{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:40px;border-top:1px solid var(--g600);position:relative;z-index:1}
.trace li{padding:30px 32px 0 0;position:relative}
.trace li::before{content:"";position:absolute;top:-5px;left:0;width:9px;height:9px;background:var(--white)}
.trace-k{display:block;font-size:30px;font-weight:700;letter-spacing:-.02em}
.trace-v{display:block;color:var(--g300);margin-top:10px;max-width:24em}

/* process */
.process{padding:120px 0}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:40px;margin-top:64px;counter-reset:s}
.steps li{border-top:1.5px solid var(--black);padding-top:24px}
.step-n{display:block;font-size:52px;font-weight:300;line-height:1;letter-spacing:-.02em}
.steps h3{font-size:20px;font-weight:700;margin:22px 0 10px}
.steps p{color:var(--g600);font-size:15px}

/* results */
.results{padding:120px 0}
.case-grid{display:grid;grid-template-columns:1.25fr 1fr;grid-template-rows:auto auto;gap:28px;margin-top:56px;position:relative;z-index:1}
.case{display:flex;flex-direction:column;background:var(--white);border-radius:8px;overflow:hidden;text-decoration:none;box-shadow:0 4px 14px rgba(0,0,0,.06);transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
.case:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.case-lg{grid-row:span 2}
.case-grid-2 .case:not(.case-lg){flex-direction:column;grid-row:span 2}
.case-grid-2 .case:not(.case-lg) .case-photo{flex:none;aspect-ratio:4/3}
.case-photo{overflow:hidden;aspect-ratio:16/9}
.case-lg .case-photo{aspect-ratio:4/3}
.case-photo img{width:100%;height:100%;object-fit:cover;filter:var(--photo);transition:transform .6s var(--ease)}
.case:hover .case-photo img{transform:scale(1.03)}
.case:not(.case-lg){flex-direction:row}
.case:not(.case-lg) .case-photo{flex:0 0 42%;aspect-ratio:auto}
.case-body{padding:26px 28px 28px;display:flex;flex-direction:column;flex:1}
.case-body .eb{margin-bottom:12px}
.case-stat{font-size:26px;font-weight:700;letter-spacing:-.025em;line-height:1.12}
.case-lg .case-stat{font-size:40px}
.case-body p:not(.eb):not(.case-stat){color:var(--g600);margin:12px 0 20px;flex:1;font-size:15px}
.case-body .link-arrow{align-self:flex-start}

/* testimonials */
.voices{padding:112px 0}
.quote-feature{max-width:900px}
.quote-feature blockquote p{font-size:clamp(26px,3vw,36px);font-weight:500;letter-spacing:-.02em;line-height:1.3}
.quote-feature blockquote p::before{content:"";display:block;width:40px;height:3px;background:var(--black);margin-bottom:28px}
figcaption{display:flex;align-items:center;gap:14px;margin-top:22px;font-size:14px;color:var(--g600)}
figcaption img{border-radius:50%;filter:grayscale(1);width:48px;height:48px;object-fit:cover;transition:filter .2s}
figure:hover figcaption img{filter:none}
.quote-feature figcaption img{width:64px;height:64px}
figcaption strong{display:block;color:var(--black);font-weight:600}
.quote-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:40px;margin-top:72px;padding-top:44px;border-top:1px solid var(--g200)}
.quote-grid blockquote p{font-size:15px;line-height:1.6;color:var(--g700)}

/* who */
.who{padding:112px 0}
.who-in{align-items:start}
.who p:not(.eb):not(.body-lg){color:var(--g600);margin:18px 0 28px;max-width:34em}
.team{display:grid;grid-template-columns:1fr 1fr;gap:28px 24px}
.team img{aspect-ratio:1;object-fit:cover;width:100%;border-radius:4px;margin-bottom:14px}
.team strong{display:block;font-size:16px}
.team span{font-size:13px;color:var(--g600)}

/* cta + fit */
.cta{padding:120px 0}
.cta-split{display:grid;grid-template-columns:1.1fr 1fr;gap:72px;align-items:center}
.fit-card{position:relative;z-index:1;background:var(--g950);border:1px solid var(--g800);border-radius:8px;padding:34px 36px}
.fit-card h3{font-size:18px;font-weight:600;letter-spacing:-.01em}
.fit-card ul{margin:16px 0 0}
.fit-card li{position:relative;padding-left:28px;margin-bottom:12px;font-size:15px;line-height:1.5}
.fit-card li::before{content:"";position:absolute;left:0;top:.42em;width:11px;height:11px}
.fit-yes li{color:var(--white)}
.fit-yes li::before{background:var(--white)}
.fit-no-h{margin-top:28px;padding-top:26px;border-top:1px solid var(--g800);color:var(--g300)}
.fit-no li{color:var(--g300)}
.fit-no li::before{border:1.5px solid var(--g500)}

/* footer */
.site-footer{background:var(--black);color:var(--white)}
.site-footer .wrap{padding-top:80px;padding-bottom:32px}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:48px}
.footer-brand .logo{width:150px}
.footer-brand p{color:var(--g400);font-size:14px;margin:22px 0;max-width:24em}
.badges{display:flex;gap:18px;align-items:center}
.badges img{height:56px;width:auto;background:var(--white);border-radius:4px;padding:6px}
.site-footer .eb{color:var(--g400)}
.site-footer li{margin-bottom:10px}
.site-footer li a{text-decoration:none;font-size:14px;color:var(--g300)}
.site-footer li a:hover{color:var(--white)}
.footer-base{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;border-top:1px solid var(--g800);margin-top:64px;padding-top:24px;font-size:12px;color:var(--g400)}
.footer-base a{text-decoration:none}

/* legacy (not yet rebuilt) pages */
.legacy-content{min-height:50vh}


/* ---------- inner pages ---------- */
.hero-page{padding:72px 0 96px}
.display-page{font-size:clamp(40px,5.6vw,72px);max-width:16ch;line-height:1.02}
.crumbs{font-size:13px;color:var(--g400);margin-bottom:34px;display:flex;flex-wrap:wrap;gap:8px}
.crumbs a{text-decoration:none;color:var(--g300)}.crumbs a:hover{color:var(--white)}
.crumbs span[aria-current]{color:var(--white)}
.c-seo-dark{color:var(--seo)!important}.c-ads-dark{color:var(--ads)!important}.c-web-dark{color:var(--web)!important}.c-strategy-dark{color:var(--strategy)!important}
.band-ink .c-seo-dark{color:#7fb683!important}.band-ink .c-ads-dark{color:#e09a5c!important}.band-ink .c-web-dark{color:#83a7da!important}.band-ink .c-strategy-dark{color:#cfae77!important}
.lede-rich p+p{margin-top:16px}
.subnav{background:var(--white);border-bottom:1px solid var(--g200);position:sticky;top:79px;z-index:40}
.subnav .wrap{display:flex;gap:6px;align-items:center;overflow-x:auto;min-height:58px;scrollbar-width:none}
.subnav-label{font-size:13px;font-weight:600;color:var(--g600);margin-right:10px;white-space:nowrap}
.subnav a{font-size:14px;font-weight:500;text-decoration:none;padding:8px 14px;border-radius:999px;white-space:nowrap;color:var(--g700)}
.subnav a:hover{background:var(--g50)}
.subnav a.is-current{background:var(--black);color:var(--white)}
.ind-sec{padding:104px 0}
.rich p{color:var(--g600)}
.rich strong{color:var(--black)}
.band-light .rich strong{color:var(--black)}
.prose{max-width:44em;margin-top:28px}
.prose p+p{margin-top:16px}
.prose p{font-size:17px;line-height:1.7}
.lf-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:44px 40px;margin-top:56px}
.lf-card{display:flex;flex-direction:column}
.lf-card-num{font-size:40px;font-weight:300;line-height:1;color:var(--g500)}
.lf-card h3{font-size:21px;font-weight:700;letter-spacing:-.015em;line-height:1.2;margin:18px 0 10px}
.lf-card p{font-size:15px;line-height:1.65}
.lf-card .link-arrow{display:inline-block;margin-top:12px;color:var(--black);border-color:var(--c,currentColor)}
.cards-rule .lf-card{border-top:3px solid var(--c);padding-top:24px}
.cards-list .lf-cards{grid-template-columns:repeat(3,1fr);gap:28px 40px}
.cards-list .lf-card{flex-direction:row;flex-wrap:wrap;gap:0 14px;border-top:1px solid var(--g200);padding-top:20px}
.cards-list .lf-card-num{font-size:13px;font-weight:600;color:var(--g500);width:100%;margin-bottom:8px;letter-spacing:.1em}
.cards-list .lf-card h3{font-size:18px;margin:0 0 6px;width:100%}
.case-pair{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:48px;position:relative;z-index:1}
.case-pair .case{flex-direction:column}
.case-pair .case .case-photo{aspect-ratio:16/9;flex:none}
.proof-quote{margin-top:48px;max-width:760px;position:relative;z-index:1}
.proof-quote blockquote p{font-size:22px;font-weight:500;letter-spacing:-.01em;line-height:1.45}
.steps-5{grid-template-columns:repeat(5,1fr);gap:28px}
.faq{padding:104px 0}
.faq-grid{display:grid;grid-template-columns:1fr 1.5fr;gap:72px;align-items:start}
.faq-list details{border-top:1px solid var(--g300);padding:4px 0}
.faq-list details:last-child{border-bottom:1px solid var(--g300)}
.faq-list summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;align-items:center;padding:20px 0}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary h3{font-size:18px;font-weight:600;letter-spacing:-.01em;line-height:1.35}
.faq-list summary::after{content:"";width:12px;height:12px;flex:none;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg) translateY(-4px);transition:transform .2s}
.faq-list details[open] summary::after{transform:rotate(-135deg) translateY(-2px)}
.faq-a{padding:0 40px 24px 0;color:var(--g600)}
.faq-a p+p{margin-top:12px}
.related{padding:72px 0;border-top:1px solid var(--g200)}
.trade-links{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}
.trade-links a{display:inline-block;font-size:14px;text-decoration:none;border:1px solid var(--g300);border-radius:999px;padding:8px 16px}
.trade-links a:hover{border-color:var(--black)}
.byline{font-size:13px;color:var(--g600);margin-top:40px}
@media (max-width:900px){
	.subnav{top:79px}
	.lf-cards,.cards-list .lf-cards,.case-pair,.faq-grid,.steps-5{grid-template-columns:1fr;gap:32px}
	.ind-sec,.faq{padding:80px 0}
	.faq-a{padding-right:0}
}


/* case studies */
.case-hero{min-height:640px}
.case-hero .crumbs{margin-bottom:26px}
.case-hero .feature-body p{font-size:19px}
.case-hero .cta-row{margin-top:30px}
.cs-facts{display:flex;flex-wrap:wrap;gap:14px 40px;margin-top:44px;padding-top:22px;border-top:1px solid var(--g200)}
.cs-facts dt{font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--g600)}
.cs-facts dd{font-size:15px;font-weight:500;margin-top:4px}
.cs-results{padding:72px 0 80px;border-bottom:1px solid var(--g200)}
.numbers{display:grid;gap:40px;margin-top:10px}
.numbers-2{grid-template-columns:repeat(2,1fr)}.numbers-3{grid-template-columns:repeat(3,1fr)}.numbers-4{grid-template-columns:repeat(4,1fr)}
.numbers li{border-top:3px solid var(--c);padding-top:22px}
.num-v{display:block;font-size:clamp(48px,5.5vw,72px);font-weight:700;letter-spacing:-.04em;line-height:1}
.num-t{display:block;color:var(--g600);margin-top:14px;font-size:15px;max-width:26em}
.cs-before{padding:104px 0}
.before-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px}
.before-item{background:var(--white);border-radius:8px;padding:26px 26px 28px;border-top:3px solid var(--g300)}
.before-n{display:block;font-size:13px;font-weight:600;letter-spacing:.14em;color:var(--g600);margin-bottom:14px}
.before-item h3{font-size:20px;font-weight:700;letter-spacing:-.015em;line-height:1.25}
.before-item p{color:var(--g600);margin-top:10px;font-size:15px}
.cs-strategy{padding:110px 0}
.strat-grid{display:grid;grid-template-columns:1.25fr 1fr;gap:72px;align-items:start}
.strat-list{margin-top:44px}
.strat-list li{display:grid;grid-template-columns:72px 1fr;gap:12px;padding:24px 0;border-top:1px solid var(--g200)}
.strat-list .step-n{font-size:36px}
.strat-list h3{font-size:20px;font-weight:700;letter-spacing:-.015em}
.strat-list p{color:var(--g600);margin-top:8px;font-size:15px}
.strat-photo{position:sticky;top:120px}
.strat-photo img{border-radius:8px;filter:var(--photo);box-shadow:var(--shadow);aspect-ratio:4/5;object-fit:cover;width:100%}
.cs-turn{padding:104px 0}
.cs-turn .body-lg p{color:var(--g300)}
.cs-more{margin-top:40px}
.case-trio{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:32px}
.case-trio .case{flex-direction:column}
.case-trio .case .case-photo{aspect-ratio:16/9;flex:none}
.case-trio .case-stat{font-size:22px}
.case-trio-home{margin-top:56px;position:relative;z-index:1}
.case-trio-home .case-stat{font-size:26px}
@media (max-width:900px){
	.case-hero{min-height:0}
	.numbers-2,.numbers-3,.numbers-4,.before-grid,.strat-grid,.case-trio{grid-template-columns:1fr;gap:32px}
	.strat-photo{position:static}
	.cs-before,.cs-strategy,.cs-turn{padding:80px 0}
}


/* hubs */
.trade-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:36px 40px;margin-top:52px}
.trade-grid li{border-top:1.5px solid var(--black);padding-top:20px;display:flex;flex-direction:column}
.trade-grid h3{font-size:22px;font-weight:700;letter-spacing:-.015em}
.trade-grid h3 a{text-decoration:none}.trade-grid h3 a::after{content:""}
.trade-grid h3 a:hover{text-decoration:underline;text-underline-offset:4px}
.trade-grid p{color:var(--g600);font-size:14px;margin:10px 0 14px;flex:1}
.trade-subs{display:flex;flex-wrap:wrap;gap:8px}
.trade-subs a{font-size:12px;font-weight:600;text-decoration:none;border:1px solid var(--c);color:var(--ci);border-radius:999px;padding:5px 12px}
.trade-subs a:hover{background:var(--c);color:var(--white)}
.trade-note{margin-top:56px;color:var(--g600)}
.case-quad{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:48px;position:relative;z-index:1}
.case-quad .case{flex-direction:column}
.case-quad .case .case-photo{aspect-ratio:16/9;flex:none}
@media (max-width:900px){.trade-grid,.case-quad{grid-template-columns:1fr}}


/* forms, booking, reviews */
.form-hero{padding-bottom:110px}
.form-split{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start;position:relative;z-index:1}
.form-card{background:var(--white);color:var(--black);border-radius:8px;padding:28px 28px 12px;box-shadow:var(--shadow);min-height:420px}
.form-card iframe{display:block;width:100%;border:0}
.form-alt{margin-top:28px;color:var(--g300);font-size:15px}
.form-alt a{font-weight:600}
.booking .form-alt,.review-band .form-alt{color:var(--g600)}
.audit-gets{margin-top:28px;max-width:34em}
.audit-gets li{position:relative;padding-left:24px;margin-bottom:14px;color:var(--g300)}
.audit-gets li::before{content:"";position:absolute;left:0;top:.6em;width:9px;height:9px;background:var(--white)}
.audit-gets strong{color:var(--white)}
.steps-3{grid-template-columns:repeat(3,1fr)}
.review-band{padding:88px 0}
.g-review{max-width:820px}
.g-head{display:flex;align-items:center;gap:12px;margin-bottom:18px}
.g-stars{color:#f5b301;letter-spacing:2px;font-size:18px}
.g-src{font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--g600)}
.g-review blockquote p{font-size:clamp(20px,2.2vw,26px);font-weight:500;letter-spacing:-.01em;line-height:1.45}
.g-initial{width:48px;height:48px;border-radius:50%;background:var(--g700);color:var(--white);display:grid;place-items:center;font-weight:600;flex:none}
.g-link{display:inline-block;margin-top:22px;font-size:14px;font-weight:600}
.booking{padding:80px 0 104px}
.booking-grid{display:grid;grid-template-columns:1.6fr 1fr;gap:56px;align-items:start}
.booking-cal{background:var(--white);border:1px solid var(--g200);border-radius:8px;padding:18px;min-height:640px;box-shadow:0 4px 14px rgba(0,0,0,.06)}
.booking-cal iframe{border:0!important;width:100%!important;min-height:640px}
.booking-side .sq-points{margin:18px 0 0}
.sq-points li{position:relative;padding-left:22px;margin-bottom:12px;color:var(--g700)}
.sq-points li::before{content:"";position:absolute;left:0;top:.6em;width:8px;height:8px;background:var(--black)}
.booking-side .g-review{margin-top:44px;padding-top:36px;border-top:1px solid var(--g200)}
.booking-side .g-review blockquote p{font-size:17px}
@media (max-width:900px){.form-split,.booking-grid,.steps-3{grid-template-columns:1fr;gap:40px}.form-card{padding:20px 16px 4px}}

/* Primary nav: click or hover to open, current section marked, Services and Who We Serve as panels */
.header-in{position:relative}
.site-nav{display:flex;align-items:center;gap:26px;align-self:stretch}
.nav-list{display:flex;align-items:stretch;gap:2px;height:100%}
.nav-i{position:relative;display:flex;align-items:center}
.nav-i.has-mega{position:static}
.site-nav a{text-decoration:none;font-size:14px;font-weight:500}
.nav-top{display:block;padding:10px 12px;border-radius:6px;position:relative;transition:background var(--m-fast) var(--ease)}
.has-sub .nav-top{padding-right:4px}
.nav-top::before{content:"";position:absolute;left:12px;right:12px;bottom:3px;height:2px;background:currentColor;border-radius:2px;transform:scaleX(0);transform-origin:left;transition:transform var(--m-fast) var(--ease)}
.has-sub .nav-top::before{right:4px}
.nav-top:hover::before,.is-current>.nav-top::before{transform:scaleX(1)}
.is-current>.nav-top::before{background:var(--white)}
.sub-tog{width:24px;height:40px;display:grid;place-items:center;background:none;border:0;color:inherit;cursor:pointer;border-radius:6px;padding:0}
.sub-tog::after{content:"";width:6px;height:6px;border-right:1.5px solid currentColor;border-bottom:1.5px solid currentColor;transform:translateY(-2px) rotate(45deg);transition:transform var(--m-fast) var(--ease)}
.sub-tog[aria-expanded="true"]::after{transform:translateY(1px) rotate(225deg)}
.sub-tog:hover{background:rgba(255,255,255,.08)}
.sub{position:absolute;top:100%;left:-8px;min-width:220px;background:var(--white);color:var(--black);padding:10px 0;box-shadow:var(--shadow);border-radius:8px;opacity:0;visibility:hidden;transform:translateY(6px);transition:opacity .18s var(--ease),transform .18s var(--ease),visibility 0s linear .18s;z-index:5}
.has-sub.is-open>.sub{opacity:1;visibility:visible;transform:none;transition-delay:0s}
@media (hover:hover) and (min-width:901px){.has-sub:hover>.sub{opacity:1;visibility:visible;transform:none;transition-delay:0s}.has-sub.esc-closed>.sub{opacity:0;visibility:hidden}}
.sub>li>a{display:flex;align-items:center;gap:12px;padding:10px 20px;color:var(--black)}
.sub a:hover,.sub a:focus-visible{background:var(--g50)}
.sub a[aria-current="page"]{font-weight:600}
.sub a[aria-current="page"]::after{content:"You’re here";font-size:11px;font-weight:500;color:var(--g500);margin-left:auto;padding-left:12px}
.mega{left:0;right:0;top:100%;min-width:0;padding:0;overflow:hidden}
.mega-svc{display:grid;grid-template-columns:repeat(3,minmax(0,1fr)) 280px}
.mega-cols{display:contents}
.mega-svc-i{display:block;height:100%;padding:28px 26px;border-right:1px solid var(--g200)}
.mega-t{display:flex;align-items:center;gap:10px;font-size:16px;font-weight:600}
.mega-t .dot{width:9px;height:9px}
.mega-d{display:block;font-size:13.5px;line-height:1.55;color:var(--g600);margin-top:8px}
.mega-svc-i[aria-current="page"]{font-weight:400;background:var(--g50)}
.mega-svc-i[aria-current="page"]::after{display:block;margin:14px 0 0;padding:0;font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase}
.mega-svc-i:hover{background:var(--g50)}
.mega-feat{background:var(--g50);padding:26px;display:flex;flex-direction:column;gap:8px}
.mega-k{font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--g600)}
.mega-feat strong{font-size:40px;font-weight:700;letter-spacing:-.03em;line-height:1}
.mega-fs{font-size:13.5px;color:var(--g700)}
.mega-src{font-size:12px;color:var(--g600)}
.mega-go{font-size:13px;font-weight:600;margin-top:auto;padding-top:10px}
.mega-go::after{content:""}
.mega-feat:hover{background:var(--g100)}
.mega-foot{grid-column:1/-1;border-top:1px solid var(--g200);display:flex;justify-content:space-between;align-items:center;gap:16px;padding:14px 26px;font-size:13.5px;color:var(--g600)}
.mega-foot>a{display:flex;align-items:center;gap:10px;font-weight:600;color:var(--black)}
.mega-foot>a::after{content:""}
.mega-foot .u{color:var(--black);font-weight:600;text-decoration:underline;text-underline-offset:3px}
.mega-trades{display:grid;grid-template-columns:repeat(4,minmax(0,1fr)) 260px;gap:28px;padding:28px}
.mega-gh{font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--g600);margin-bottom:8px}
.mega-grp a{display:block;padding:6px 0;font-size:14px;color:var(--black)}
.mega-grp a:hover{text-decoration:underline;text-underline-offset:3px}
.mega-grp a[aria-current="page"]{font-weight:600}
.mega-side{background:var(--g50);border-radius:6px;padding:20px;font-size:13.5px;line-height:1.55;color:var(--g700);display:flex;flex-direction:column;gap:10px}
.mega-side strong{color:var(--black);font-size:15px}
.mega-side a{font-weight:600;font-size:13px;color:var(--black);margin-top:auto;border-bottom:2px solid currentColor;align-self:flex-start;padding-bottom:1px}
.mega-side a::after{content:""}
.m-kids{display:none}
.nav-acts{display:flex;align-items:center;gap:18px}
.nav-audit{text-decoration:underline!important;text-underline-offset:4px;text-decoration-color:rgba(255,255,255,.4)!important}
.nav-audit:hover{text-decoration-color:var(--white)!important}
.nav-cta{padding:11px 22px;font-size:14px}
.nav-contact{display:none}
.nav-toggle{display:none;background:none;border:0;color:inherit;width:44px;height:44px;cursor:pointer;padding:12px;flex-direction:column;justify-content:center;gap:6px}
.nav-toggle .bar{display:block;height:2px;background:currentColor;transition:.2s}
@media (max-width:1100px) and (min-width:901px){.mega-svc{grid-template-columns:repeat(3,minmax(0,1fr))}.mega-feat{display:none}.mega-trades{grid-template-columns:repeat(4,minmax(0,1fr))}.mega-side{display:none}.nav-top{padding:10px 8px}.has-sub .nav-top{padding-right:2px}.site-nav{gap:16px}.nav-acts{gap:14px}}
@media (max-width:900px){
	.site-nav{position:fixed;inset:79px 0 0;background:var(--g950);flex-direction:column;align-items:stretch;gap:0;padding:8px 22px 0;transform:translateX(100%);transition:transform .3s var(--ease);overflow:auto;overscroll-behavior:contain}
	.nav-open .site-nav{transform:none}
	.nav-open{overflow:hidden}
	.nav-open .m-bar{display:none!important}
	.nav-list{flex-direction:column;gap:0;height:auto}
	.nav-i,.nav-i.has-mega{position:static;display:grid;grid-template-columns:1fr 44px;align-items:center;border-bottom:1px solid rgba(255,255,255,.1)}
	.nav-top{font-size:19px!important;font-weight:600!important;padding:0;min-height:56px;display:flex;align-items:center}
	.nav-top::before{display:none}
	.is-current>.nav-top{text-decoration:underline;text-underline-offset:6px;text-decoration-thickness:2px}
	.sub-tog{width:44px;height:44px}
	.sub-tog::after{width:8px;height:8px;border-width:0 2px 2px 0}
	.sub,.mega{grid-column:1/-1;position:static;display:none;opacity:1;visibility:visible;transform:none;background:none;color:inherit;box-shadow:none;border-radius:0;padding:0 0 12px;min-width:0;transition:none}
	.has-sub.is-open>.sub{display:block}
	.sub>li>a,.m-kids a,.mega-grp a{display:flex;align-items:center;gap:12px;min-height:44px;padding:0 0 0 4px;font-size:16px;color:rgba(255,255,255,.82)}
	.sub a:hover,.sub a:focus-visible{background:none;color:var(--white)}
	.sub a[aria-current="page"],.mega-grp a[aria-current="page"]{color:var(--white);font-weight:600}
	.sub a[aria-current="page"]::after,.mega-grp a[aria-current="page"]::after{content:"You’re here";font-size:11px;font-weight:500;color:rgba(255,255,255,.5);margin-left:auto;padding-left:12px}
	.mega-cols,.mega-feat,.mega-foot{display:none}
	.m-kids{display:block}
	.mega-trades{gap:0}
	.mega-gh{color:rgba(255,255,255,.5);margin:10px 0 2px 4px}
	.mega-side{background:none;padding:6px 0 0 4px;color:inherit}
	.mega-side strong,.mega-side span{display:none}
	.mega-side a{color:var(--white);font-size:15px;margin:0;border:0}
	.nav-acts{flex-direction:column;align-items:stretch;gap:12px;margin:20px -22px 0;padding:18px 22px calc(24px + env(safe-area-inset-bottom));background:#0c0c0c;margin-top:auto}
	.nav-cta{order:1;text-align:center;font-size:16px!important;padding:15px 22px}
	.nav-audit{order:2;text-align:center;font-size:15px!important;text-decoration:none!important;border:1px solid rgba(255,255,255,.3);border-radius:999px;padding:13px}
	.nav-contact{order:3;display:block;font-size:13px!important;color:rgba(255,255,255,.7);text-align:center;padding:6px 0}
}
/* responsive */
@media (max-width:1060px){
	.quote-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:900px){
	:root{--gutter:22px}
	.nav-toggle{display:flex}
	.nav-open .nav-toggle .bar:first-child{transform:translateY(4px) rotate(45deg)}
	.nav-open .nav-toggle .bar:nth-child(2){transform:translateY(-4px) rotate(-45deg)}
	.hero{padding:80px 0 96px}
	.mark-hero{width:120vw;right:-50vw;bottom:-30vw}
	.split,.cta-split{grid-template-columns:1fr;gap:48px}
	.markup{padding-right:0}
	.note{left:auto;right:70px;top:50%;transform:translateY(-50%) rotate(-3deg);font-size:12px;background:var(--white);padding:0 4px}
	.arrow{display:none}
	.paper{transform:none;padding:24px 20px}
	.r{grid-template-columns:1fr auto;}
	.up{display:none}
	.trace-wrap{margin-top:64px}
	.lever-grid,.trace,.steps{grid-template-columns:1fr;gap:40px}
	.trace li{padding-right:0}
	.case-grid{grid-template-columns:1fr}
	.case-lg{grid-row:auto}
	.case:not(.case-lg){flex-direction:column}
	.case:not(.case-lg) .case-photo{aspect-ratio:16/9}
	.feature-photo{min-height:0}
	.feature-photo .photo::after{background:linear-gradient(180deg,rgba(10,10,10,.55) 0%,rgba(10,10,10,.9) 55%)}
	.feature-in{padding-top:200px;padding-bottom:80px}
	.scoreboard,.levers,.dig,.process,.results,.voices,.who,.cta{padding:84px 0}
	.footer-grid{grid-template-columns:1fr 1fr}
	.footer-brand{grid-column:1/-1}
	.logo-row{grid-template-columns:repeat(2,1fr);gap:24px 20px}
	.mark-cta{opacity:.07}
	.logo-row img{width:calc(var(--w) * .8)}
}
@media (max-width:560px){
	.quote-grid{grid-template-columns:1fr}
	.team{gap:20px 14px}
	.a.big b{font-size:28px}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}


/* ---------- service pages ---------- */
.subnav a .dot{display:inline-block;margin-right:8px;vertical-align:middle}
.subnav a.is-current .dot{outline:1.5px solid var(--white)}
.answer{padding:104px 0 96px}
.answer-grid{display:grid;grid-template-columns:1.35fr 1fr;gap:72px;align-items:start}
.h2-q{font-size:clamp(28px,3.2vw,40px);max-width:22ch}
.answer-a{font-size:19px;line-height:1.7;color:var(--g700);margin-top:26px;max-width:36em}
.src{font-size:13px;color:var(--g600);margin-top:18px;max-width:60em}
.src a{color:inherit}
.band-ink .src,.band-charcoal .src,.band-black .src{color:var(--g400)}
.facts{border-top:3px solid var(--c);background:var(--g50);padding:8px 28px 10px}
.facts>div{padding:18px 0;border-bottom:1px solid var(--g200)}
.facts>div:last-child{border-bottom:0}
.facts dt{font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--ci)}
.facts dd{margin:6px 0 0;font-size:16px;font-weight:500;line-height:1.45}
.sig{padding:112px 0}
.sig-in{align-items:center}
.sig-copy .body-lg+.body-lg{margin-top:16px}
.sig-vis{position:relative;z-index:1}
.band-warm .body-lg,.band-light .body-lg{color:var(--g600)}
.inc .lf-cards{margin-top:56px}
.inc-note{margin-top:44px;color:var(--g600);font-size:15px;display:flex;gap:12px;align-items:center;flex-wrap:wrap}
.inc-note a{font-weight:600}
.data{padding:104px 0}
.data-head{max-width:760px;margin-bottom:52px}
.data .numbers{margin-top:0}
.data .src{margin-top:32px}
.results:not(.band-light){background:var(--white)}
.wont{margin-top:72px;padding-top:36px;border-top:1px solid var(--g300);display:grid;grid-template-columns:1fr 2fr;gap:40px}
.wont-h{font-size:22px;font-weight:700;letter-spacing:-.02em}
.wont ul{display:grid;grid-template-columns:1fr 1fr;gap:14px 40px}
.wont li{font-size:16px;color:var(--g600)}
.wont li span{position:relative;display:inline}
.wont li span{background-image:linear-gradient(var(--ads),var(--ads));background-size:100% 2px;background-repeat:no-repeat;background-position:0 58%}
.steps-more{margin-top:40px}
.rel-intro{color:var(--g600);margin-top:8px}

/* rank map */
.rankmap-pair{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.rankmap-label{font-size:11px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;margin-bottom:12px}
.grid7{display:grid;grid-template-columns:repeat(7,1fr);gap:4px;background:var(--white);padding:10px;border-radius:6px;box-shadow:0 6px 24px rgba(0,0,0,.07)}
.grid7 span{aspect-ratio:1;display:grid;place-items:center;font-size:12px;font-weight:600;border-radius:2px}
.r-top{background:var(--seo);color:var(--white)}
.r-mid{background:#b9d3bb;color:#1f3a21}
.r-low{background:var(--g200);color:var(--g700)}
.r-out{background:var(--g100);color:var(--g500);font-size:10px!important}
.r-pin{box-shadow:inset 0 0 0 3px var(--black)}
.rankmap-sum{margin-top:12px;font-size:14px;color:var(--g600)}
.rankmap-sum strong{color:var(--black);font-size:20px;letter-spacing:-.02em;margin-right:4px}
.rankmap-key{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:22px;font-size:12px;color:var(--g600)}
.rankmap-key li{display:flex;align-items:center;gap:7px}
.rankmap-key i{width:12px;height:12px;display:inline-block;border-radius:2px}
.rankmap-key i.r-pin{background:var(--white)}
.rankmap .cap{color:var(--g600)}

/* search terms markup */
.markup-terms .r{grid-template-columns:1fr 48px 56px;font-size:13.5px}
.markup-terms .r dd:last-of-type{text-align:right}
.t-head{display:grid;grid-template-columns:1fr 48px 56px;gap:14px;font-size:10px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--g500);padding:10px 0 4px}
.t-head span+span{text-align:right}
.markup-terms .a span{font-size:14px}

/* phone */
.phone-fig{display:grid;grid-template-columns:auto 1fr;gap:40px;align-items:center}
.phone{width:250px;margin-left:40px;border:10px solid var(--black);border-radius:36px;background:var(--black);box-shadow:var(--shadow)}
.ph-screen{background:var(--white);border-radius:26px;padding-bottom:16px;position:relative}
.ph-screen b{position:absolute;left:-40px;top:50%;transform:translateY(-50%);width:22px;height:22px;background:var(--web);color:var(--white);font-size:11px;font-weight:700;display:grid;place-items:center;border-radius:2px}
.ph-bar{display:flex;justify-content:space-between;align-items:center;padding:12px 12px;border-bottom:1px solid var(--g100)}
.ph-logo{width:54px;height:12px;background:var(--g300);border-radius:2px}
.ph-call{position:relative;font-size:10px;font-weight:700;background:var(--black);color:var(--white);padding:5px 8px;border-radius:99px}
.ph-hero{padding:16px 14px 6px}
.ph-call b{left:-30px}
.ph-btn b{background:var(--web)}
.ph-h{position:relative;font-size:19px;font-weight:700;letter-spacing:-.02em;line-height:1.15}
.ph-stars{position:relative;color:#f5b301;font-size:12px;margin-top:8px}
.ph-stars span{color:var(--g600);font-size:11px}
.ph-photo{height:90px;margin:12px 0;border-radius:6px;background:linear-gradient(135deg,var(--g300),var(--g100))}
.ph-btn{position:relative;display:block;text-align:center;background:#4673b0;color:var(--white);font-size:13px;font-weight:600;padding:10px;border-radius:99px}
.ph-btn-2{background:none;color:var(--black);border:1.5px solid var(--black);margin-top:8px}
.ph-why{position:relative;padding:12px 14px 0;font-size:11px;color:var(--g700);display:grid;gap:4px}
.ph-why li::before{content:"";display:inline-block;width:6px;height:6px;background:var(--black);margin-right:7px;vertical-align:middle}
.ph-notes{display:grid;gap:18px}
.ph-notes li{display:grid;grid-template-columns:30px 1fr;gap:12px;align-items:start}
.ph-n{width:26px;height:26px;background:var(--web);color:var(--white);font-size:12px;font-weight:700;display:grid;place-items:center;border-radius:2px}
.ph-notes strong{display:block;font-size:16px}
.ph-notes span{display:block;font-size:14px;color:var(--g600);margin-top:2px}

/* flow */
.flow-steps{display:grid;gap:0;counter-reset:f;border-left:2px solid var(--g700);margin-left:6px}
.flow-steps li{position:relative;padding:0 0 30px 32px;display:flex;flex-wrap:wrap;gap:10px;align-items:center}
.flow-steps li::before{content:"";position:absolute;left:-7px;top:9px;width:12px;height:12px;background:var(--white)}
.flow-chip{display:inline-flex;align-items:center;gap:9px;border:1px solid var(--g700);padding:8px 14px;border-radius:99px;font-size:14px;font-weight:600}
.flow-chip i{width:10px;height:10px;background:var(--c)}
.flow-k{width:100%;color:var(--g400);font-size:14px}
.flow-out{padding-bottom:8px!important}
.flow-big{font-size:clamp(28px,3vw,38px);font-weight:700;letter-spacing:-.03em;line-height:1.1}
.flow-loop{display:flex;flex-direction:column;gap:10px;margin-top:22px;font-size:14px;color:var(--g300)}
.flow-loop svg{width:100%;height:40px;overflow:visible}
.flow-loop path{fill:none;stroke:var(--strategy);stroke-width:2;stroke-linecap:round;vector-effect:non-scaling-stroke}

/* bars */
.bars table{width:100%;border-collapse:collapse;max-width:900px}
.bars tr{border-bottom:1px solid var(--g200)}
.bars th{text-align:left;font-weight:500;font-size:15px;padding:12px 24px 12px 0;width:210px;white-space:nowrap}
.bars td{padding:12px 0;display:flex;align-items:center;gap:14px}
.bar{display:block;height:22px;width:calc(var(--p) * .82);background:var(--ads);border-radius:0 2px 2px 0;min-width:4px}
.bars tr:first-child .bar{background:var(--ads-ink)}
.bar-v{font-weight:700;font-size:15px;font-variant-numeric:tabular-nums}

/* rebuild */
.rebuild{display:grid;grid-template-columns:1.1fr 1fr;gap:56px;align-items:start}
.rebuild-t{width:100%;border-collapse:collapse}
.rebuild-t th,.rebuild-t td{text-align:left;padding:16px 12px 16px 0;border-bottom:1px solid var(--g200);font-size:17px}
.rebuild-t thead th{font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--g600)}
.rebuild-t tbody th{font-weight:500}
.rebuild-t td{font-weight:700;font-size:22px;letter-spacing:-.02em}
.rebuild-t td s{color:var(--g500);text-decoration-color:var(--ads);text-decoration-thickness:3px;font-weight:600}

/* which lever table */
.pick{width:100%;border-collapse:collapse}
.pick thead th{text-align:left;font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--g600);padding:0 24px 14px 0;border-bottom:1.5px solid var(--black)}
.pick tbody th{text-align:left;font-weight:600;font-size:18px;letter-spacing:-.01em;padding:22px 24px 22px 0;width:48%;border-bottom:1px solid var(--g200);vertical-align:top}
.pick td{padding:22px 0;border-bottom:1px solid var(--g200);color:var(--g700);font-size:16px;vertical-align:top}
.pick td .dot{display:inline-block;margin-right:12px;vertical-align:middle;background:var(--c)}

/* ---------- who we are ---------- */
.who-hero{padding-bottom:88px}
.who-hero-in{display:grid;grid-template-columns:1.25fr 1fr;gap:64px;align-items:center;position:relative;z-index:1}
.origin{margin-top:32px;border-left:3px solid var(--white);padding-left:22px;max-width:34em}
.origin p{color:var(--g300);font-size:17px;line-height:1.65}
.origin p+p{margin-top:12px}
.origin footer{margin-top:14px;font-size:13px;color:var(--g400)}
.origin footer a{color:var(--white);font-weight:600}
.mascots{display:grid;gap:24px}
.mascot{display:grid;grid-template-columns:150px 1fr;gap:22px;align-items:center;border-top:1px solid var(--g800);padding-top:22px}
.mascot img{filter:invert(1);opacity:.9;width:150px;height:auto}
.mascot figcaption{display:block;margin:0;color:var(--g300);font-size:15px}
.mascot figcaption strong{display:block;color:var(--white);font-size:22px;font-weight:700;letter-spacing:-.02em;margin-bottom:4px}
.facts-strip{border-bottom:1px solid var(--g200)}
.strip{display:grid;grid-template-columns:repeat(4,1fr) auto;gap:32px;align-items:center;padding:30px 0}
.strip dt{font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--g600)}
.strip dd{margin:4px 0 0;font-weight:600;font-size:15px;line-height:1.35}
.strip-badges dd{display:flex;gap:12px;margin:0}
.strip-badges img{height:52px;width:auto}
.team-sec{padding:112px 0}
.team-head{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:end;margin-bottom:64px}
.team-head .body-lg{margin:0}
.people{display:grid;grid-template-columns:repeat(3,1fr);gap:56px 36px}
.person-photo img{aspect-ratio:1;object-fit:cover;width:100%;border-radius:4px}
.person-body h3{font-size:24px;font-weight:700;letter-spacing:-.02em;margin-top:22px}
.person-role{font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--g600);margin:6px 0 14px}
.person-body>p:not(.person-role){color:var(--g600);font-size:15px}
.person-focus{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0}
.person-focus li{font-size:12px;font-weight:600;border:1px solid var(--g300);border-radius:99px;padding:4px 12px}
.person-lead{grid-column:span 2;display:grid;grid-template-columns:1fr 1fr;gap:36px;align-items:center}
.person-lead .person-body h3{margin-top:0;font-size:34px}
.person-you{background:var(--g950);color:var(--white);border-radius:4px;padding:36px;display:flex;align-items:flex-end}
.person-you h3{margin-top:0;font-size:30px}
.person-you .person-body>p{color:var(--g300)!important;margin:12px 0 22px}
.how-diff{padding:104px 0}
.diff-cards .lf-card{border-top:1.5px solid var(--black);padding-top:22px}
.diff-more{margin-top:44px}
.trivia{padding:112px 0}
.trivia-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:56px}
.trivia-grid li{background:var(--g50);border-radius:4px;padding:30px 30px 34px;position:relative;overflow:hidden;min-height:210px}
.trivia-grid li::before{content:"";display:block;width:12px;height:12px;background:var(--black);margin-bottom:26px}
.trivia-grid h3{font-size:20px;font-weight:700;letter-spacing:-.015em;line-height:1.25}
.trivia-grid p{color:var(--g600);font-size:15px;margin-top:10px;max-width:24em;position:relative;z-index:1}
.trivia-grid .t-ink{background:var(--g950);color:var(--white)}
.trivia-grid .t-ink::before{background:var(--white)}
.trivia-grid .t-ink p{color:var(--g300)}
.t-ferret img{position:absolute;right:-30px;bottom:-40px;width:170px;filter:invert(1);opacity:.14}
.wrapped{padding:112px 0}
.wr-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:40px;margin-top:56px}
.wr-grid li{border-top:1px solid var(--g700);padding-top:22px}
.wr-v{display:block;font-size:clamp(44px,5vw,68px);font-weight:700;letter-spacing:-.04em;line-height:1}
.wr-t{display:block;color:var(--g300);margin-top:12px;font-size:15px;max-width:18em}
.wr-x .wr-v{color:var(--g500)}
.wr-x s{text-decoration-color:var(--ads);text-decoration-thickness:4px}
.wr-note{margin-top:56px;color:var(--g400);max-width:40em;font-size:15px}

/* koby */
.profile-in{display:grid;grid-template-columns:340px 1fr;gap:64px;align-items:center;position:relative;z-index:1}
.profile-photo img{border-radius:4px;aspect-ratio:1;object-fit:cover;width:100%}
.profile-grid{display:grid;grid-template-columns:1fr 1.3fr;gap:72px;align-items:start}
.profile-grid .prose{margin-top:0}
.profile-quote{padding:96px 0}
.guide-list{display:grid;grid-template-columns:1fr 1fr;gap:0 40px;margin-top:48px}
.guide-list a{display:grid;grid-template-columns:20px 1fr;gap:4px 10px;padding:22px 0;border-top:1px solid var(--g200);text-decoration:none}
.guide-list .dot{margin-top:8px;background:var(--c,var(--black))}
.guide-list strong{font-size:18px}
.guide-list a span:last-child{grid-column:2;color:var(--g600);font-size:14px}
.guide-list a:hover strong{text-decoration:underline;text-underline-offset:4px}

/* how we work */
.phases{padding:112px 0}
.phase-list{margin-top:56px}
.phase{display:grid;grid-template-columns:260px 1fr;gap:40px;padding:36px 0;border-top:1.5px solid var(--black)}
.phase-n h3{font-size:26px;font-weight:700;letter-spacing:-.02em;margin-top:12px}
.phase-cols{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
.phase-k{font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--g600);margin-bottom:8px}
.phase-cols p:not(.phase-k){font-size:15px;color:var(--g700)}
.phase-you{background:var(--g50);padding:18px 20px;border-radius:4px;align-self:start}
.monthly{padding:112px 0}
.scorecard{position:relative;z-index:1}
.sc-paper{background:var(--white);color:var(--black);border-radius:6px;padding:28px 30px;box-shadow:0 30px 70px rgba(0,0,0,.35);transform:rotate(.8deg)}
.sc-t{width:100%;border-collapse:collapse;margin-top:6px;font-size:14px}
.sc-t th,.sc-t td{padding:11px 0;border-bottom:1px solid var(--g100);text-align:right;font-variant-numeric:tabular-nums}
.sc-t thead th{font-size:10px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--g600)}
.sc-t th:first-child{text-align:left}
.sc-t tbody th{font-weight:500}
.sc-t tbody th i{display:inline-block;width:9px;height:9px;background:var(--c);margin-right:9px}
.sc-t td{font-weight:600}
.sc-total th,.sc-total td{font-weight:700!important;border-bottom:2px solid var(--black)!important;font-size:16px}
.sc-calls{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:22px}
.sc-k{font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;margin-bottom:6px}
.sc-calls div:nth-child(1) .sc-k{color:var(--ads-ink)}
.sc-calls div:nth-child(2) .sc-k{color:var(--seo-ink)}
.sc-calls div:nth-child(3) .sc-k{color:var(--web-ink)}
.sc-calls p:not(.sc-k){font-size:13px;line-height:1.45;color:var(--g700)}
.svc-mini{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:48px}
.svc-mini a{display:flex;flex-direction:column;gap:12px;text-decoration:none;background:var(--white);border-top:3px solid var(--c);padding:26px 28px 28px;height:100%}
.svc-mini .lever-label{margin:0}
.svc-mini strong{font-size:21px;line-height:1.2;letter-spacing:-.015em;flex:1}
.svc-mini .link-arrow{align-self:flex-start;border-color:var(--c)}

/* generic, blog, 404 */
.prose-doc{max-width:46em;margin:0 auto}
.prose-doc h2{font-size:26px;font-weight:700;letter-spacing:-.02em;margin:44px 0 12px}
.prose-doc h3{font-size:20px;font-weight:700;margin:32px 0 10px}
.prose-doc p,.prose-doc li{font-size:17px;line-height:1.75;color:var(--g700)}
.prose-doc p+p{margin-top:16px}
.prose-doc ul,.prose-doc ol{margin:14px 0 18px 1.2em}
.prose-doc ul{list-style:square}.prose-doc ol{list-style:decimal}
.prose-doc li+li{margin-top:6px}
.prose-doc a{font-weight:500}
.prose-doc img{border-radius:6px;margin:24px 0}
.post-title{max-width:22ch}
.post-meta{color:var(--g400);font-size:14px;margin-top:26px}
.post-meta a{color:var(--white)}
.post-thumb{margin-top:-48px;position:relative;z-index:2}
.post-thumb img{border-radius:6px;max-height:520px;width:100%;object-fit:cover}
.post-body{padding-top:72px;padding-bottom:96px}
.post-lead{display:block;text-decoration:none;border-top:3px solid var(--black);padding-top:28px;max-width:900px;margin-bottom:72px}
.post-lead:hover .h2{text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:5px}
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:44px 36px}
.post-grid-3{margin-top:28px}
.post-card a{display:flex;flex-direction:column;height:100%;text-decoration:none;border-top:1px solid var(--g300);padding-top:20px}
.post-card .eb{margin-bottom:10px}
.post-card h3{font-size:20px;font-weight:700;letter-spacing:-.015em;line-height:1.25}
.post-card p:not(.eb){color:var(--g600);font-size:14px;margin:10px 0 14px;flex:1}
.post-card time{font-size:12px;color:var(--g600)}
.post-card a:hover h3{text-decoration:underline;text-underline-offset:4px}
.nf{min-height:70vh;display:flex;align-items:center}
.nf-links{display:flex;flex-wrap:wrap;gap:10px;margin-top:36px}
.nf-links a{display:inline-block;border:1px solid var(--g600);border-radius:99px;padding:10px 20px;text-decoration:none;font-size:15px}
.nf-links a:hover{border-color:var(--white)}

@media (max-width:1060px){
	.people{grid-template-columns:1fr 1fr}
	.person-lead{grid-column:span 2}
	.phase{grid-template-columns:1fr;gap:20px}
}
@media (max-width:900px){
	.answer-grid,.wont,.rebuild,.who-hero-in,.team-head,.profile-in,.profile-grid,.guide-list,.svc-mini,.post-grid,.trivia-grid,.phase-fig{grid-template-columns:1fr;gap:36px}
	.answer,.sig,.data,.team-sec,.how-diff,.trivia,.wrapped,.phases,.monthly{padding:80px 0}
	.wont ul{grid-template-columns:1fr}
	.rankmap-pair{gap:14px}
	.grid7{padding:6px;gap:3px}
	.grid7 span{font-size:10px}
	.phone-fig{grid-template-columns:1fr;justify-items:center}
	.ph-notes{justify-self:stretch}
	.bars th{width:auto;white-space:normal;font-size:14px;padding-right:12px}
	.bar{width:calc(var(--p) * .55)}
	.pick tbody th{width:auto;font-size:16px;display:block;padding:20px 0 6px;border-bottom:0}
	.pick td{display:block;padding:0 0 20px}
	.pick thead{display:none}
	.strip{grid-template-columns:1fr 1fr;gap:20px}
	.strip-badges{grid-column:1/-1}
	.people{grid-template-columns:1fr}
	.person-lead{grid-column:auto;grid-template-columns:1fr;gap:0}
	.person-lead .person-body h3{margin-top:22px;font-size:28px}
	.mascot{grid-template-columns:100px 1fr}
	.mascot img{width:100px}
	.wr-grid{grid-template-columns:1fr 1fr;gap:32px 20px}
	.profile-in{gap:28px}
	.profile-photo{max-width:220px}
	.phase-cols{grid-template-columns:1fr;gap:18px}
	.sc-paper{transform:none;padding:22px 18px}
	.sc-calls{grid-template-columns:1fr}
	.post-thumb{margin-top:24px}
}

/* Tally embed: skeleton until the form paints, then the iframe grows to fit (dynamicHeight) */
.form-card{position:relative;min-height:0;padding:30px 30px 14px}
.form-card iframe{min-height:620px;transition:opacity .25s}
.form-card:not(.is-loaded) iframe{opacity:0}
.form-skel{position:absolute;inset:30px 30px auto;display:grid;gap:14px}
.form-card.is-loaded .form-skel{display:none}
.form-skel i{display:block;height:18px;width:55%;background:var(--g200);border-radius:3px;margin-top:10px}
.form-skel b{display:block;height:42px;border:1px solid var(--g200);border-radius:6px}
.form-skel span{display:block;height:46px;width:130px;border-radius:99px;background:var(--g200);margin-top:12px}
@media (prefers-reduced-motion:no-preference){.form-skel b,.form-skel i,.form-skel span{animation:skel 1.4s ease-in-out infinite alternate}}
@keyframes skel{from{opacity:.55}to{opacity:1}}

/* round 5 fixes */
.ph-notes .ph-n{display:grid;color:var(--white);font-size:12px;margin:0}
.bars figcaption,.rankmap figcaption{display:block}
.people{grid-template-columns:repeat(3,1fr)}
.person-lead{grid-column:1/-1;grid-template-columns:1fr 2fr;gap:48px}
.person-lead .person-body{max-width:36em}
.person-lead .person-body>p:not(.person-role){font-size:17px}
.person-you{grid-column:1/-1;align-items:center;padding:30px 36px}
.person-you .person-body{display:grid;grid-template-columns:auto 1fr auto;gap:32px;align-items:center;width:100%}
.person-you .person-body>p{margin:0!important}
@media (max-width:900px){
	.people{grid-template-columns:1fr}
	.person-lead{grid-template-columns:1fr;gap:0}
	.person-you .person-body{grid-template-columns:1fr;gap:12px}
}
.form-card.is-loaded iframe{min-height:0}
/* Showcase's orange wordmark turns pale gray in grayscale; darken it so it reads at the same weight */
.logo-row img.logo-light{filter:grayscale(1) brightness(.55) contrast(1.6)}
.logo-row li:hover img.logo-light{filter:none}
@media (max-width:900px){.form-card{padding:20px 14px 6px}.form-skel{inset:20px 14px auto}}
/* Mascot SVGs: reserve their real shape before they load (no layout shift) */
img[src*="brand/ferret.svg"]{aspect-ratio:290/177;height:auto}
img[src*="brand/lobster.svg"]{aspect-ratio:359/122;height:auto}
img[src*="brand/lobster-claw.svg"]{aspect-ratio:136/90;height:auto}
img.mark[src*="brand/ferret.svg"],img.mark[src*="brand/lobster.svg"]{aspect-ratio:1/1;object-fit:contain}
/* contrast: struck rows and notes on the marked-up papers */
.r.v dt,.r.v dd{color:var(--g600)}
.t-head{color:var(--g600)}
@media (max-width:900px){.note{color:var(--ads-ink)}}
.markup-terms .rt-k{color:var(--g600)}
.markup-terms .rt-n{color:var(--g600);font-weight:600;text-align:right}
.r .rt-k{color:var(--g600)}.r .rt-v{font-weight:600;text-align:right}
.r.v .rt-k,.r.v .rt-v{color:var(--g600)}

/* ---------- report graphic (homepage + paid ads): clean, no tilt, no hand-drawn marks ---------- */
.report{position:relative;z-index:1}
.report-card{background:var(--white);color:var(--black);border-radius:8px;padding:28px 30px 30px;box-shadow:0 30px 70px rgba(0,0,0,.35)}
.report-h{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding-bottom:16px;border-bottom:1px solid var(--g200)}
.report-h strong{font-size:16px;font-weight:700;letter-spacing:-.01em}
.report-h span{font-size:12px;color:var(--g600)}
.report-k{margin:22px 0 12px}
.tag{display:inline-flex;align-items:center;gap:8px;font-size:10.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase}
.tag::before{content:"";width:9px;height:9px}
.tag-x{color:var(--ads-ink)}.tag-x::before{border:2px solid var(--ads);width:5px;height:5px}
.tag-ok::before{background:var(--black)}
.vanity{display:grid;grid-template-columns:repeat(4,1fr);gap:8px}
.vanity li{background:var(--g50);border-radius:6px;padding:12px 12px 14px}
.v-l{display:block;font-size:11px;color:var(--g600);line-height:1.3;min-height:2.6em}
.v-n{display:block;font-size:20px;font-weight:700;letter-spacing:-.02em;color:var(--g500);margin-top:6px;text-decoration:line-through;text-decoration-color:var(--ads);text-decoration-thickness:2.5px}
.pays{display:grid;grid-template-columns:1fr 1fr;gap:8px}
.pays li{border:1.5px solid var(--black);border-radius:6px;padding:12px 14px 14px;display:flex;flex-direction:column;justify-content:space-between;gap:6px}
.p-l{font-size:12px;font-weight:500;color:var(--g700)}
.pays b{font-size:28px;font-weight:700;letter-spacing:-.03em;line-height:1}
.pays .p-big{grid-column:1/-1;background:var(--black);color:var(--white);flex-direction:row;align-items:center;padding:16px 18px}
.pays .p-big .p-l{color:var(--g300);font-size:14px}
.pays .p-big b{font-size:clamp(34px,3.6vw,44px)}
.report .cap{margin-top:20px}
.terms{width:100%;border-collapse:collapse;font-size:13.5px}
.terms thead th{font-size:10px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--g600);text-align:left;padding:0 0 8px}
.terms thead th:last-child,.terms td:last-child{text-align:right}
.terms tbody th,.terms td{padding:10px 0;border-top:1px solid var(--g100);text-align:left;font-weight:400;vertical-align:middle}
.terms tbody th s,.terms td s{color:var(--g600);text-decoration-color:var(--ads);text-decoration-thickness:2px}
.terms td:last-child s{font-weight:600}
.why{display:inline-block;font-size:11px;font-weight:600;color:var(--ads-ink);background:#f6ebe1;border-radius:99px;padding:2px 9px;white-space:nowrap}
.report-terms .pays li:not(.p-big){flex-direction:column}
.report-terms .pays li:not(.p-big) b{font-size:22px}
.sc-paper{transform:none}
@media (max-width:900px){
	.report-card{padding:22px 18px 22px}
	.vanity{grid-template-columns:1fr 1fr}
	.pays{grid-template-columns:1fr}
	.terms{font-size:12.5px}
}
.press-sec{padding:72px 0;border-top:1px solid var(--g200)}
.press-grid{display:grid;grid-template-columns:1fr 1.3fr;gap:72px;align-items:start}
.press-list li{padding:16px 0;border-top:1px solid var(--g200);display:grid;gap:4px}
.press-src{font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--g600)}
.press-list a,.press-t{font-size:17px;font-weight:600;letter-spacing:-.01em}
.press-list a{text-underline-offset:4px}
@media (max-width:900px){.press-grid{grid-template-columns:1fr;gap:24px}}

/* who we serve hub */
.az{padding:56px 0 48px;border-bottom:1px solid var(--g200);background:var(--g50)}
.az-head{display:grid;grid-template-columns:auto 1fr;gap:40px;align-items:baseline;margin-bottom:24px}
.az-head p{color:var(--g600);font-size:15px;max-width:52em}
.az-head a{font-weight:600;color:var(--black)}
.az-list{display:flex;flex-wrap:wrap;gap:8px}
.az-list a{display:inline-block;background:var(--white);border:1px solid var(--g300);border-radius:99px;padding:8px 16px;font-size:14px;font-weight:500;text-decoration:none}
.az-list a:hover{border-color:var(--black)}
.trades{padding-top:88px}
.tgroup+.tgroup{margin-top:72px}
.tgroup-h{font-size:12px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--g600);padding-bottom:14px;border-bottom:1.5px solid var(--black);margin-bottom:8px}
.tcards{display:grid;grid-template-columns:repeat(3,1fr);gap:0 40px}
.tcard{padding:24px 0;border-bottom:1px solid var(--g200);display:flex;flex-direction:column;gap:14px;scroll-margin-top:110px}
.tcard-main{text-decoration:none;display:block}
.tcard-name{display:block;font-size:22px;font-weight:700;letter-spacing:-.02em}
.tcard-name::after{content:""}
.tcard-blurb{display:block;color:var(--g600);font-size:15px;margin-top:6px}
.tcard-main:hover .tcard-name{text-decoration:underline;text-underline-offset:4px}
.tcard-foot{margin-top:auto;display:grid;gap:10px}
.tcard-proof{font-size:13px;color:var(--g600)}
.tcard-proof a{color:var(--black);font-weight:600}
.tcard:target{background:linear-gradient(90deg,var(--g50),transparent)}
@media (max-width:900px){.az-head{grid-template-columns:1fr;gap:10px}.tcards{grid-template-columns:1fr}}

/* industry pages: prose sections as splits, intro band, levers */
.ind-split{display:grid;grid-template-columns:1fr 1.35fr;gap:72px;align-items:start}
.ind-split .prose{margin-top:0}
.prose-lg p{font-size:18px;line-height:1.75;color:var(--g700)}
.prose-lg p+p{margin-top:18px}
.ind-intro{padding:80px 0 72px;border-bottom:1px solid var(--g200)}
.ind-intro .eb{margin:6px 0 0}
.ind-split-sec .h2{max-width:14ch}
.ind-levers{padding:104px 0}
.ind-levers .lever-grid{margin-top:48px}
.ind-levers .lever p{margin:14px 0 22px}
.lever.is-here{opacity:.55;pointer-events:none}
@media (max-width:900px){.ind-split{grid-template-columns:1fr;gap:24px}.ind-intro,.ind-levers{padding:72px 0}}

/* ---------- industry v2 ---------- */
.ind-sig .sig-head{max-width:760px}
.phases-row{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:56px;position:relative;z-index:1}
.phases-row li{padding:26px 28px 6px 0;border-top:4px solid var(--g700);position:relative}
.phases-row li::before{content:"";position:absolute;top:-10px;left:0;width:16px;height:16px;background:var(--white)}
.phases-row .ph-1{border-color:var(--seo)}.phases-row .ph-2{border-color:var(--ads)}.phases-row .ph-3{border-color:var(--web)}.phases-row .ph-4{border-color:var(--strategy)}
.ph-when{display:block;font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--g400)}
.phases-row h3{font-size:22px;font-weight:700;letter-spacing:-.02em;margin:10px 0 10px}
.phases-row p{color:var(--g300);font-size:15px;max-width:24em}
.kw-list li{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:9px 0;border-top:1px solid var(--g100);font-size:14px}
.kw{font-weight:600}
.kw-why{font-size:12px;color:var(--g600);text-align:right;white-space:nowrap}
.kw-skip .kw{color:var(--g600);font-weight:500;text-decoration-color:var(--ads);text-decoration-thickness:2px}
.sig-more{margin-top:28px}
.bench{margin-top:32px;border-top:1px solid var(--g600);padding-top:22px;display:grid;gap:4px;max-width:30em}
.bench-v{font-size:48px;font-weight:700;letter-spacing:-.04em;line-height:1}
.bench-l{color:var(--g300);font-size:15px}
.econ-stats{display:grid;grid-template-columns:repeat(2,1fr);gap:28px;margin-top:36px}
.econ-stats li{border-top:3px solid var(--strategy);padding-top:18px;display:grid;gap:8px;align-content:start}
.econ-stats .num-v{font-size:clamp(36px,3.6vw,48px)}
.econ-stats .num-t{margin-top:0}
.econ-stats .src{margin-top:0;font-size:12px}
.plan .lever-grid{margin-top:56px}
.plan-more{margin-top:72px;padding-top:8px}
.sib-links{display:grid;grid-template-columns:repeat(3,1fr);gap:0 36px;margin:22px 0 48px}
.sib-links a{display:grid;grid-template-columns:18px 1fr;gap:4px 10px;padding:18px 0;border-top:1px solid var(--g200);text-decoration:none}
.sib-links .dot{margin-top:8px;background:var(--c)}
.sib-links strong{font-size:17px}
.sib-links a span:last-child{grid-column:2;color:var(--g600);font-size:14px}
.sib-links a:hover strong{text-decoration:underline;text-underline-offset:4px}
.rel-other{margin-top:8px}
@media (max-width:900px){
	.phases-row{grid-template-columns:1fr;gap:28px}
	.econ-stats,.sib-links{grid-template-columns:1fr}
	.kw-list li{flex-direction:column;gap:2px}
	.kw-why{text-align:left;white-space:normal}
}
.trivia-grid li.t-has-icon::before{display:none}
.t-icon{display:block;width:44px;height:44px;margin-bottom:22px}
.t-icon svg{width:100%;height:100%;fill:none;stroke:currentColor;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.t-icon circle[r="1.2"],.t-icon circle[r="1.4"]{fill:currentColor;stroke:none}
.t-icon img{width:100%;height:100%;object-fit:contain;aspect-ratio:auto!important}
.t-ink .t-icon img{filter:invert(1)}
.blog-search{display:flex;gap:10px;margin-top:36px;max-width:620px}
.blog-search input{flex:1;min-width:0;height:52px;border-radius:999px;border:1px solid var(--g700);background:var(--g900);color:var(--white);padding:0 22px;font:inherit;font-size:16px}
.blog-search input::placeholder{color:var(--g400)}
.blog-search input:focus{outline:2px solid var(--white);outline-offset:2px}
.blog-search .pill{border:0;cursor:pointer;height:52px;font-family:inherit}
.blog-cats{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px}
.blog-cats a{display:inline-flex;gap:8px;align-items:center;font-size:13px;text-decoration:none;border:1px solid var(--g700);border-radius:99px;padding:6px 14px;color:var(--g300)}
.blog-cats a:hover{border-color:var(--white);color:var(--white)}
.blog-cats span{color:var(--g400);font-size:12px}
.search-count{color:var(--g600);margin-bottom:40px}
.search-count a{font-weight:600}

/* ---------- native lead form ---------- */
.form-card-native{padding:30px 30px 26px;min-height:0}
.lf-form{display:block}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.lf-steps{display:flex;gap:8px;margin-bottom:24px;counter-reset:st}
.lf-steps li{flex:1;font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--g500);padding-top:10px;border-top:3px solid var(--g200);counter-increment:st}
.lf-steps li::before{content:"0" counter(st) "  "}
.lf-steps li.is-on{color:var(--black);border-color:var(--black)}
.lf-step{border:0;margin:0;padding:0;min-width:0}
.lf-q{margin-bottom:22px}
.lf-label,.lf-f>span,.lf-f>label{display:block;font-size:13px;font-weight:600;margin-bottom:8px;color:var(--black)}
.lf-label em,.lf-f>span em,.lf-f>label em{font-style:normal;font-weight:400;color:var(--g600)}
.lf-pills{display:flex;flex-direction:column;gap:8px}
.lf-pills label{position:relative;cursor:pointer}
.lf-pills input{position:absolute;opacity:0;pointer-events:none}
.lf-pills span{display:block;border:1.5px solid var(--g300);border-radius:8px;padding:12px 14px 12px 40px;font-size:14px;line-height:1.35;transition:border-color .15s,background .15s}
.lf-pills span::before{content:"";position:absolute;left:14px;top:50%;width:14px;height:14px;border:1.5px solid var(--g500);transform:translateY(-50%);background:var(--white)}
.lf-pills input:checked+span{border-color:var(--black);background:var(--g50)}
.lf-pills input:checked+span::before{background:var(--black);border-color:var(--black);box-shadow:inset 0 0 0 3px var(--white)}
.lf-pills input:focus-visible+span{outline:2px solid var(--black);outline-offset:2px}
.lf-pills-sm{flex-direction:row;flex-wrap:wrap}
.lf-pills-sm span{padding:9px 14px 9px 34px;border-radius:999px;font-size:13px}
.lf-pills-sm span::before{left:12px;width:12px;height:12px}
.lf-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px 16px;margin-bottom:18px}
.lf-f{display:block;min-width:0}
.lf-f input,.lf-f select,.lf-f textarea{width:100%;font:inherit;font-size:15px;color:var(--black);background:var(--white);border:1px solid var(--g300);border-radius:6px;padding:11px 12px;min-height:46px}
.lf-f select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--g700) 50%),linear-gradient(135deg,var(--g700) 50%,transparent 50%);background-position:calc(100% - 18px) 50%,calc(100% - 13px) 50%;background-size:5px 5px;background-repeat:no-repeat;padding-right:34px}
.lf-f input:focus,.lf-f select:focus,.lf-f textarea:focus{outline:none;border-color:var(--black);box-shadow:0 0 0 1px var(--black)}
.lf-full{margin-bottom:16px}
.lf-grid .lf-f:has(.lf-pills){grid-column:1/-1}
.is-bad input,.is-bad select,.is-bad .lf-pills span{border-color:var(--ads)!important}
.lf-check{display:flex;gap:10px;align-items:flex-start;font-size:13px;color:var(--g600);margin:4px 0 18px}
.lf-check input{margin-top:3px;accent-color:var(--black)}
.lf-actions{display:flex;justify-content:space-between;align-items:center;gap:12px}
.lf-step[data-step="1"] .lf-actions{justify-content:flex-end}
.lf-actions .pill{border:0;cursor:pointer;font-family:inherit}
.lf-actions .pill:disabled{opacity:.6;cursor:wait}
.lf-back{background:none;border:0;font:inherit;font-size:14px;font-weight:600;color:var(--g600);cursor:pointer;padding:8px 0}
.lf-stop{font-size:14px;line-height:1.5;background:var(--g50);border-left:3px solid var(--ads);padding:12px 14px;margin-top:12px}
.lf-error{color:var(--ads-ink);font-size:14px;margin-bottom:12px}
.lf-fine{font-size:12px;color:var(--g600);margin-top:14px;text-align:right}
@media (max-width:900px){.form-card-native{padding:22px 16px 20px}.lf-grid{grid-template-columns:1fr}}
[hidden]{display:none!important}

/* ---------- sales pages + playbooks ---------- */
.hero-proof{display:flex;gap:12px;align-items:flex-start;margin-top:36px;max-width:40em;color:var(--g300);font-size:15px;border-top:1px solid var(--g800);padding-top:20px}
.sq-b{flex:none;width:10px;height:10px;background:var(--strategy);margin-top:7px}
.pain-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:48px}
.pain-grid li{background:var(--white);border-radius:6px;padding:26px 28px;box-shadow:0 4px 14px rgba(0,0,0,.05)}
.pain-q{font-size:20px;font-weight:700;letter-spacing:-.015em;line-height:1.3;margin-bottom:10px}
.pain-grid p:not(.pain-q){color:var(--g600);font-size:15px}
.tracking-band{display:flex;gap:14px;align-items:flex-start;margin-top:48px;padding:22px 24px;background:var(--g50);border-left:3px solid var(--strategy)}
.tracking-band .dot{flex:none;margin-top:8px}
.tracking-band p{color:var(--g700);font-size:16px}
.sb-list li{display:grid;grid-template-columns:200px 1fr;gap:16px;padding:12px 0;border-top:1px solid var(--g100);font-size:14px}
.sb-list li:first-child{border-top:0}
.sb-list strong{font-weight:700}
.sb-list span{color:var(--g600)}
.pb-promo{border-top:1px solid var(--g200)}
.pb-promo-in{display:grid;grid-template-columns:1fr 1.1fr;gap:64px;align-items:center}
.pb-promo .pill{margin-top:28px}
.pb-links a{display:grid;grid-template-columns:18px 1fr;gap:4px 10px;padding:18px 0;border-top:1px solid var(--g200);text-decoration:none}
.pb-links .dot{margin-top:8px;background:var(--c)}
.pb-links strong{font-size:17px}
.pb-links a span:last-child{grid-column:2;color:var(--g600);font-size:14px}
.pb-links a:hover strong{text-decoration:underline;text-underline-offset:4px}
.subs-l{font-size:12px;color:var(--g600);align-self:center;margin-right:2px}
.pb-hero .post-meta{margin-top:24px}
.toc{background:var(--g50);border-top:3px solid var(--c);padding:22px 26px}
.toc-h{font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--g600);margin-bottom:10px}
.toc ol{counter-reset:t}
.toc li{counter-increment:t;padding:8px 0;border-top:1px solid var(--g200)}
.toc li:first-child{border-top:0}
.toc a{text-decoration:none;font-weight:600;font-size:15px}
.toc a::before{content:"0" counter(t) "  ";color:var(--g500);font-weight:400}
.toc a:hover{text-decoration:underline}
.pb-step-list{margin-top:48px}
.pb-step-list>li{display:grid;grid-template-columns:90px 1fr;gap:16px;padding:30px 0;border-top:1.5px solid var(--black);max-width:900px;scroll-margin-top:120px}
.pb-step-list>li .step-n{color:var(--ci)}
.pb-step-list h3{font-size:22px;font-weight:700;letter-spacing:-.02em}
.pb-step-list p{color:var(--g700);margin-top:8px;font-size:16px;max-width:44em}
.pb-step-list .sq-points{margin-top:14px}
.pb-step-list .sq-points li{font-size:15px}
.checklist{display:grid;grid-template-columns:1fr;gap:0}
.checklist li{position:relative;padding:13px 0 13px 36px;border-top:1px solid var(--g200);font-size:16px}
.checklist li::before{content:"";position:absolute;left:0;top:15px;width:18px;height:18px;border:2px solid var(--black)}
.mistake-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px 40px;margin-top:44px}
.mistake-grid li{border-top:1px solid var(--g300);padding-top:20px}
.mistake-grid h3{font-size:19px;font-weight:700;letter-spacing:-.01em}
.mistake-grid h3{display:flex;gap:12px;align-items:baseline}
.mistake-grid .mx{flex:none;position:relative;width:14px;height:14px;top:1px}
.mistake-grid .mx::before,.mistake-grid .mx::after{content:"";position:absolute;left:-1px;top:6px;width:16px;height:2.5px;background:var(--ads);transform:rotate(45deg)}
.mistake-grid .mx::after{transform:rotate(-45deg)}
.mistake-grid p{color:var(--g600);font-size:15px;margin-top:8px}
section[id]{scroll-margin-top:110px}
@media (max-width:900px){
	.pain-grid,.pb-promo-in,.mistake-grid{grid-template-columns:1fr;gap:20px}
	.sb-list li{grid-template-columns:1fr;gap:2px}
	.pb-step-list>li{grid-template-columns:1fr;gap:6px}
}
@media print{.site-header,.site-footer,.cta,.subnav{display:none}}
.booking-step{font-size:14px;color:var(--g700);background:var(--g50);border-radius:6px;padding:12px 14px;margin-bottom:22px}
.booking-cal.is-booking{min-height:700px}
.lf-done{padding:8px 0 4px;outline:none}
.lf-done h2{margin-bottom:8px}
.lf-done p{font-size:17px;line-height:1.55;max-width:46ch}
.lf-other{margin-top:4px}
.why-us .diff-cards{grid-template-columns:repeat(4,1fr);gap:40px 32px}
@media (max-width:1024px){.why-us .diff-cards{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.why-us .diff-cards{grid-template-columns:1fr}}
.pb-promo-slim{padding:56px 0}
.pb-promo-slim .pb-promo-in{grid-template-columns:1fr auto;gap:40px}
.pb-promo-slim .pill{margin-top:0}
.pb-promo-slim p:not(.eb){color:var(--g700);margin-top:8px;max-width:52em}
@media (max-width:860px){.pb-promo-slim .pb-promo-in{grid-template-columns:1fr;gap:20px}}
/* Hero proof strip */
.hero-proof-strip{display:flex;flex-wrap:wrap;gap:0;margin-top:44px;border-top:1px solid var(--g800);max-width:720px}
.hero-proof-strip li{flex:1 1 0;min-width:170px;border-right:1px solid var(--g800)}
.hero-proof-strip li:last-child{border-right:0}
.hero-proof-strip a{display:flex;flex-direction:column;gap:4px;padding:20px 24px 0 0;color:var(--white);text-decoration:none}
.hero-proof-strip li+li a{padding-left:24px}
.hero-proof-strip strong{font-size:clamp(26px,3vw,34px);font-weight:700;letter-spacing:-.03em;line-height:1}
.hero-proof-strip span{font-size:14px;color:var(--g300);line-height:1.4}
.hero-proof-strip a:hover span{color:var(--white)}
.g-star{color:#f5b301}
.hero-proof-strip .g-star{font-size:.8em;vertical-align:.08em}
@media (max-width:640px){.hero-proof-strip{margin-top:36px}.hero-proof-strip li{min-width:0}.hero-proof-strip a{padding:16px 10px 0 0}.hero-proof-strip li+li a{padding-left:12px}.hero-proof-strip span{font-size:12px}}
/* Voices: verified reviews */
.voices .g-head{margin-bottom:14px}
.quote-grid .g-stars{font-size:14px}
.quote-grid .g-src{font-size:11px}
.g-initial-lg{width:64px;height:64px;font-size:22px}
.g-all{display:inline-block;margin-top:44px;font-size:15px;font-weight:600;text-decoration:underline;text-underline-offset:4px}
/* Mobile sticky bar */
.m-bar{display:none}
@media (max-width:860px){
	.m-bar{position:fixed;left:0;right:0;bottom:0;z-index:60;display:grid;grid-template-columns:1fr 2fr;gap:10px;padding:10px 16px calc(10px + env(safe-area-inset-bottom));background:var(--black);border-top:1px solid var(--g800);transform:translateY(110%);transition:transform .25s ease}
	.m-bar[hidden]{display:grid!important}
	.m-bar.is-on{transform:none}
	.m-bar-one{grid-template-columns:1fr}
	.m-bar a{display:flex;align-items:center;justify-content:center;gap:8px;height:48px;border-radius:999px;font-weight:600;font-size:15px;text-decoration:none}
	.m-call{color:var(--white);border:1.5px solid var(--g600)}
	.m-book{background:var(--white);color:var(--black)}
	body.has-mbar .site-footer{padding-bottom:84px}
}
@media (prefers-reduced-motion:reduce){.m-bar{transition:none}}
.hero-proof-strip .g-star{color:#f5b301}
.voices .quote-grid{grid-template-columns:repeat(3,1fr);gap:48px 40px}@media (max-width:1024px){.voices .quote-grid{grid-template-columns:1fr 1fr}}@media (max-width:640px){.voices .quote-grid{grid-template-columns:1fr}}
/* Playbook tracking */
.pb-track{border-top:1px solid var(--g200)}
.pb-track-head{max-width:760px}
.pb-track-head .body-lg{margin-top:16px;color:var(--g700)}
.pb-track-list{display:grid;grid-template-columns:repeat(2,1fr);gap:0 48px;margin-top:44px}
.pb-track-list li{display:grid;grid-template-columns:56px 1fr;gap:12px;padding:26px 0;border-top:1.5px solid var(--black)}
.pb-track-list .step-n{color:var(--ci);font-size:28px}
.pb-track-list h3{font-size:19px;font-weight:700;letter-spacing:-.01em}
.pb-track-list p{color:var(--g700);font-size:15px;margin-top:6px}
.pb-callout{margin-top:40px;padding:28px 32px;background:var(--g50);border-left:4px solid var(--ci);max-width:900px}
.pb-callout p:not(.eb){font-size:18px;line-height:1.55;margin-top:8px}
@media (max-width:860px){.pb-track-list{grid-template-columns:1fr}.pb-track-list li{grid-template-columns:44px 1fr}}
/* Trade x service v3 */
.sec-intro{max-width:760px;margin-top:16px;color:var(--g700)}
.svc-inc-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:40px 32px;margin-top:52px}
.svc-inc-grid li{border-top:1.5px solid var(--c);padding-top:20px}
.svc-inc-grid h3{font-size:18px;font-weight:700;letter-spacing:-.01em;margin-top:10px}
.svc-inc-grid p{font-size:15px;color:var(--g700);margin-top:8px}
.svc-jobs-list li{padding:20px 0;border-top:1px solid var(--g300)}
.svc-jobs-list li:last-child{border-bottom:1px solid var(--g300)}
.svc-jobs-list h3{font-size:19px;font-weight:700;display:flex;align-items:center;gap:12px}
.svc-jobs-list .dot{width:10px;height:10px;background:var(--c);flex:none}
.svc-jobs-list p{color:var(--g700);font-size:15px;margin-top:6px;padding-left:22px}
.steps-5{grid-template-columns:repeat(5,1fr);gap:32px}
.cmp-wrap{overflow-x:auto;margin-top:44px;-webkit-overflow-scrolling:touch}
.cmp{width:100%;border-collapse:collapse;min-width:680px;font-size:15px}
.cmp th,.cmp td{text-align:left;padding:16px 18px;border-bottom:1px solid var(--g200);vertical-align:top}
.cmp thead th{font-size:13px;font-weight:700;letter-spacing:.02em;border-bottom:1.5px solid var(--black)}
.cmp tbody th{font-weight:600;width:24%}
.cmp td{color:var(--g700)}
.cmp .is-us{background:var(--g50);color:var(--black);font-weight:600}
.cmp thead .is-us{background:var(--black);color:var(--white)}
.svc-cost .pill{margin-top:8px}
@media (max-width:1024px){.svc-inc-grid{grid-template-columns:1fr 1fr}.steps-5{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.svc-inc-grid,.steps-5{grid-template-columns:1fr}}
/* Home hero with results */
.hero-home{padding:clamp(40px,6vh,72px) 0 clamp(48px,7vh,80px)}
.hero-home .lede{margin-top:22px}
.hero-home .cta-row{margin-top:30px}
.hero-split{display:grid;grid-template-columns:minmax(0,1fr) clamp(400px,38vw,520px);gap:clamp(40px,4.4vw,64px);align-items:center}
.hero-home .display{font-size:clamp(46px,6.4vw,92px)}
.m-only{display:none}
/* Featured result card (Showcase) with two short result rows */
.hero-feat{background:var(--g900);border:1px solid var(--g800);border-radius:14px;overflow:hidden;position:relative;z-index:1}
.hero-feat a{color:var(--white);text-decoration:none}
.hf-main{display:block}
.hf-photo{display:block;position:relative;height:clamp(132px,19vh,180px);overflow:hidden}
.hf-photo img{width:100%;height:100%;object-fit:cover;display:block;filter:saturate(.85) contrast(1.04);transition:transform .6s var(--ease)}
.hf-main:hover .hf-photo img,.hf-main:focus-visible .hf-photo img{transform:scale(1.03)}
.hf-chip{position:absolute;left:16px;top:16px;background:rgba(20,20,20,.82);font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;padding:7px 12px;border-radius:999px}
.hf-body{display:block;padding:18px 24px}
.hf-top{display:flex;justify-content:space-between;align-items:center;gap:12px}
.hf-client{font-size:11px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--g300)}
.hf-ch{display:flex;align-items:center;gap:14px;font-size:12px;color:var(--g400)}
.hf-leg{display:flex;align-items:center;gap:6px}
.hf-leg.m-only{display:none}
.hf-k{width:8px;height:8px;display:inline-block}
.hf-k.k-ads{background:var(--ads)}.hf-k.k-seo{background:var(--seo)}
.hf-stat{display:flex;align-items:flex-end;gap:16px;margin-top:12px}
.hf-stat strong{font-size:56px;font-weight:700;letter-spacing:-.035em;line-height:.95}
.hf-stat span{font-size:17px;font-weight:500;line-height:1.3;color:var(--g100);padding-bottom:4px}
.hf-bars{display:grid;grid-template-columns:92px minmax(0,1fr) 64px;gap:8px 12px;align-items:center;margin-top:14px}
.hf-l{font-size:12px;color:var(--g400)}.hf-l.is-now{color:var(--g200)}
.hf-t{display:block;height:10px;background:var(--g800);border-radius:999px;overflow:hidden}
.hf-t i{display:block;height:100%;background:var(--g500);border-radius:999px}
.hf-t.is-now i{background:var(--white)}
.hf-bars b{font-size:14px;font-weight:600;color:var(--g300);text-align:right;font-variant-numeric:tabular-nums}
.hf-bars b.is-now{font-weight:700;color:var(--white)}
.hf-go{margin-top:12px;font-size:13px}
.hf-rows{padding:0 24px}
.hf-rows li a{display:grid;grid-template-columns:44px minmax(0,1fr) auto;gap:14px;align-items:center;padding:11px 10px;margin:0 -10px;border-top:1px solid var(--g800);border-radius:10px;transition:background var(--m-fast) var(--ease)}
.hf-rows img{width:44px;height:44px;border-radius:8px;object-fit:cover;display:block;transition:transform var(--m-fast) var(--ease),filter var(--m-fast) var(--ease)}
.hf-rt{display:flex;flex-direction:column;gap:2px;min-width:0}
.hf-r1{font-size:14px;color:var(--g200)}
.hf-r1 b{font-size:18px;font-weight:700;color:var(--white);letter-spacing:-.02em}
.hf-r2{font-size:12px;color:var(--g400)}
.hw-go{color:var(--g500);font-size:16px;transition:transform var(--m-fast) var(--ease),color var(--m-fast) var(--ease)}
.hf-rows li a:hover,.hf-rows li a:focus-visible{background:rgba(255,255,255,.05)}
.hf-rows li a:hover img,.hf-rows li a:focus-visible img{transform:scale(1.06);filter:brightness(1.08)}
.hf-rows li a:hover .hw-go,.hf-rows li a:focus-visible .hw-go{transform:translateX(5px);color:var(--white)}
.hero-feat a:focus-visible{outline:2px solid var(--white);outline-offset:-2px}
.hf-foot{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:12px 24px 14px;border-top:1px solid var(--g800);font-size:13px;font-weight:600}
.hf-foot a:first-child{display:flex;align-items:center;gap:10px}
.hf-foot .g-stars{font-size:14px}
.hf-all{border-bottom:2px solid var(--white);padding-bottom:1px}
@media (max-width:1024px){.hero-split{grid-template-columns:minmax(0,1fr);gap:48px}.hero-home{padding:72px 0 80px}.hero-feat{max-width:560px}}
@media (max-width:640px){
	.d-only,.hf-leg.d-only{display:none}.m-only{display:inline}.hf-leg.m-only{display:flex}
	.hero-home{padding:32px 0 48px}
	.hero-split{gap:26px}
	.hero-home .cta-row{gap:20px}
	.hero-feat{background:none;border:0;border-radius:0;overflow:visible}
	.hf-main{background:var(--g900);border:1px solid var(--g800);border-radius:14px;overflow:hidden}
	.hf-photo{height:112px}
	.hf-chip{left:12px;top:12px;font-size:10px;padding:6px 10px}
	.hf-body{padding:16px 18px 18px}
	.hf-client{font-size:10px}
	.hf-ch{gap:6px;font-size:11px}.hf-k{width:7px;height:7px}
	.hf-stat{margin-top:8px;gap:12px}.hf-stat strong{font-size:44px}.hf-stat span{font-size:14px;padding-bottom:3px}
	.hf-bars{grid-template-columns:40px minmax(0,1fr) 56px;gap:8px 10px;margin-top:14px}
	.hf-l{font-size:11px}.hf-t{height:8px}.hf-bars b{font-size:13px}
	.hf-go,.hf-foot{display:none}
	.hf-rows{display:flex;gap:10px;padding:0;margin:12px calc(var(--gutter)*-1) 0 0;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;padding-right:var(--gutter)}
	.hf-rows::-webkit-scrollbar{display:none}
	.hf-rows li{flex:0 0 262px;scroll-snap-align:start}
	.hf-rows li a{grid-template-columns:40px minmax(0,1fr);gap:12px;margin:0;padding:10px 12px;border:1px solid var(--g800);border-radius:12px;background:var(--g900)}
	.hf-rows img{width:40px;height:40px}
	.hf-rows .hw-go{display:none}
	.hf-r1,.hf-r2{white-space:nowrap}
	.hf-r1{font-size:13px}.hf-r1 b{font-size:16px}.hf-r2{font-size:11px}
}
/* Playbook PDF gate */
.pb-gate{background:var(--g50);border-top:1px solid var(--g200);border-bottom:1px solid var(--g200);padding:64px 0}
.pb-gate-in{display:grid;grid-template-columns:1fr minmax(0,440px);gap:56px;align-items:start}
.pb-gate-copy p:not(.eb){color:var(--g700);margin-top:10px;max-width:46ch}
.pb-gate-inc{margin-top:18px}.pb-gate-inc li{position:relative;padding-left:22px;margin-top:8px;font-size:15px}
.pb-gate-inc li::before{content:"";position:absolute;left:0;top:.55em;width:10px;height:10px;background:var(--black)}
.pb-form{background:var(--white);border:1px solid var(--g200);border-radius:12px;padding:24px;display:grid;gap:14px}
.pb-form .pill{justify-self:start}
@media (max-width:860px){.pb-gate-in{grid-template-columns:1fr;gap:28px}}
button.pill,.pb-form button,.lf-form button{font-family:inherit}
/* Testimonials module */
.tsm{margin-top:72px;padding-top:40px;border-top:1px solid var(--g200)}
.tsm-head{display:flex;justify-content:space-between;align-items:baseline;gap:16px;flex-wrap:wrap}
.tsm-g{font-size:14px;font-weight:600;display:inline-flex;gap:8px;align-items:center}
.tsm-g .g-stars{font-size:14px}
.tsm-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:24px}
.tsm-card{background:var(--white);border:1px solid var(--g200);border-radius:12px;padding:24px;display:flex;flex-direction:column}
.tsm-card .g-head{margin-bottom:12px}.tsm-card .g-stars{font-size:14px}.tsm-card .g-src{font-size:11px}
.tsm-card blockquote{flex:1}.tsm-card blockquote p{font-size:15px;line-height:1.6;color:var(--g800)}
.tsm-card figcaption{display:flex;gap:12px;align-items:center;margin-top:18px;font-size:14px}
.tsm-card figcaption img,.tsm-card .g-initial{width:44px;height:44px;border-radius:50%;flex:none;font-size:15px}
.tsm-card figcaption strong{display:block}
.tsm-card figcaption span span,.tsm-card figcaption > span:last-child{color:var(--g600)}
.tsm-card figcaption strong{color:var(--black)}
@media (max-width:900px){.tsm-grid{grid-template-columns:1fr}}
.econ-stats-3{grid-template-columns:repeat(3,1fr)}@media (max-width:860px){.econ-stats-3{grid-template-columns:1fr}}
.mascot-wide{grid-template-columns:1fr;gap:14px}
.mascot img.mascot-lobster{width:min(100%,320px);aspect-ratio:359/122}
/* Interactive checklist */
.checklist-live li{padding:0}
.checklist-live li::before{display:none}
.checklist-live label{display:grid;grid-template-columns:28px 1fr;gap:10px;align-items:start;padding:13px 0;cursor:pointer}
.checklist-live input{position:absolute;opacity:0;width:1px;height:1px}
.ck-box{width:20px;height:20px;border:2px solid var(--black);margin-top:2px;display:grid;place-items:center;transition:background .15s ease}
.ck-box::after{content:"";width:10px;height:5px;border-left:2.5px solid var(--white);border-bottom:2.5px solid var(--white);transform:rotate(-45deg) translate(1px,-1px);opacity:0}
.checklist-live input:checked+.ck-box{background:var(--black)}
.checklist-live input:checked+.ck-box::after{opacity:1}
.checklist-live input:checked~.ck-t{color:var(--g500);text-decoration:line-through;text-decoration-color:var(--g400)}
.checklist-live input:focus-visible+.ck-box{outline:2px solid var(--black);outline-offset:3px}
.ck-progress{margin-top:28px;max-width:340px}
.ck-bar{height:8px;background:var(--g200);border-radius:99px;overflow:hidden}
.ck-bar span{display:block;height:100%;background:var(--black);border-radius:99px;transition:width .25s ease}
.ck-progress p{margin-top:10px;font-size:15px}
.ck-actions{display:flex;gap:16px;margin-top:10px}
.ck-btn{font:inherit;font-size:14px;font-weight:600;background:none;border:0;padding:0;text-decoration:underline;text-underline-offset:3px;cursor:pointer;color:var(--black)}
.ck-note{margin-top:14px;font-size:13px;color:var(--g600)}
@media print{body *{visibility:hidden}#checklist,#checklist *{visibility:visible}#checklist{position:absolute;left:0;top:0;width:100%}.ck-progress .ck-actions,.ck-note{display:none}}
.mascots{grid-template-columns:1fr 1fr;gap:32px}
.mascot{grid-template-columns:1fr;gap:16px;align-content:start}
.mascot img,.mascot img.mascot-lobster{height:120px;width:auto;max-width:100%;aspect-ratio:auto;object-fit:contain;justify-self:start}
@media (max-width:640px){.mascots{grid-template-columns:1fr}.mascot img,.mascot img.mascot-lobster{height:96px}}
/* Sales: how we prove it */
.tie-in{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:72px;align-items:start}
.tie-head .body-lg{margin-top:18px;color:var(--g300)}
.flow-dark .flow-chip{color:var(--white)}
.tie-proof{margin-top:72px;padding-top:36px;border-top:1px solid var(--g800)}
.tie-proof ul{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:18px}
.tie-proof li>a,.tie-proof li>div{display:flex;flex-direction:column;gap:8px;height:100%;padding:24px;border:1px solid var(--g800);border-radius:12px;color:var(--white);text-decoration:none;background:rgba(255,255,255,.03)}
.tie-proof li>a:hover{border-color:var(--g600)}
.tie-proof strong{font-size:26px;font-weight:700;letter-spacing:-.02em;line-height:1.1}
.tie-proof span{font-size:15px;color:var(--g300);line-height:1.5}
.tie-proof em{font-style:normal;font-size:13px;font-weight:600;margin-top:auto;padding-top:8px;text-decoration:underline;text-underline-offset:3px}
@media (max-width:900px){.tie-in{grid-template-columns:1fr;gap:40px}.tie-proof ul{grid-template-columns:1fr}}
.tie-proof ul{grid-template-columns:repeat(2,1fr)}@media (max-width:900px){.tie-proof ul{grid-template-columns:1fr}}
.flow-split{display:grid;gap:6px}
.flow-split b{color:var(--white);font-weight:600}
/* Form round 12: radios, messages, steps, mobile */
.lf-q{border:0;padding:0;margin:0 0 22px;min-width:0}
.lf-q legend{padding:0}
.lf-radio span::before{border-radius:50%}
.lf-radio input:checked+span::before{background:var(--white);border-color:var(--black);box-shadow:inset 0 0 0 3.5px var(--black)}
.lf-msg{display:block;margin-top:6px;font-size:13px;font-weight:500;color:var(--ads-ink)}
.lf-q .lf-msg{margin-top:8px}
.is-bad input,.is-bad select,.is-bad textarea,.is-bad .lf-pills span{border-color:var(--ads)!important}
.lf-steps-3 li{font-size:10.5px}
.lf-cal-note{font-size:15px;margin-bottom:14px}
.booking-cal .lf-cal iframe{min-height:640px}
@media (max-width:640px){
	.lf-actions{flex-wrap:wrap}
	.lf-actions .pill{width:100%;justify-content:center;text-align:center}
	.lf-actions .lf-back{order:2}
	.lf-step[data-step="1"] .lf-actions{justify-content:stretch}
}
body.is-typing .m-bar{transform:translateY(110%)!important}
/* Fit lists: check and cross icons */
.fit-yes li::before,.fit-no li::before{border:0!important;top:.2em}
.fit-yes li::before{content:"";width:16px!important;height:16px!important;background:var(--white)!important;-webkit-mask:var(--i-check) center/contain no-repeat;mask:var(--i-check) center/contain no-repeat}
.fit-no li::before{content:"";width:16px!important;height:16px!important;background:var(--g500)!important;-webkit-mask:var(--i-x) center/contain no-repeat;mask:var(--i-x) center/contain no-repeat}
.pager{display:flex;justify-content:space-between;align-items:center;gap:16px;margin-top:56px;padding-top:24px;border-top:1px solid var(--g200);font-weight:600}
.pager-n{color:var(--g600);font-weight:500;font-size:14px}
.pager-prev::before{content:""}.pager-next::after{content:""}
.pager-next{margin-left:auto}
/* Playbooks library */
.pb-lib-find{margin-top:32px;max-width:520px}
.pb-lib-find input{width:100%;font:inherit;font-size:17px;padding:16px 20px;border-radius:999px;border:1.5px solid var(--g700);background:var(--g900);color:var(--white)}
.pb-lib-find input::placeholder{color:var(--g400)}
.pb-lib-find input:focus{outline:none;border-color:var(--white)}
.pb-topic-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:40px}
.pb-topic{border:1px solid var(--g200);border-top:4px solid var(--c);border-radius:10px;padding:26px}
.pb-topic .dot{display:none}
.pb-topic h3{font-size:21px;font-weight:700;letter-spacing:-.015em}
.pb-topic p{color:var(--g700);font-size:15px;margin:8px 0 16px}
.pb-topic button{background:none;border:0;padding:0;font:inherit;font-weight:600;font-size:14px;cursor:pointer;color:var(--black)}
.pb-lib-head{display:flex;justify-content:space-between;align-items:baseline;gap:16px}
.pb-lib-count{color:var(--g600);font-size:14px}
.pb-table-wrap{margin-top:20px;overflow-x:auto;background:var(--white);border:1px solid var(--g200);border-radius:10px}
.pb-table{width:100%;border-collapse:collapse;min-width:760px;font-size:15px}
.pb-table th,.pb-table td{padding:14px 16px;text-align:left;border-bottom:1px solid var(--g100)}
.pb-table thead th{font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--g700);background:var(--g50);white-space:nowrap}
.pb-table thead .dot{display:inline-block;width:8px;height:8px;margin-right:8px;background:var(--c)}
.pb-table tbody th{font-weight:700}
.pb-table td a{font-weight:500;text-underline-offset:3px}
.pb-table tbody tr:hover{background:var(--g50)}
.pb-table[data-hl="seo"] [data-col="seo"],.pb-table[data-hl="paid-ads"] [data-col="paid-ads"],.pb-table[data-hl="website"] [data-col="website"]{background:var(--g50);font-weight:700}
.pb-lib-none{margin-top:20px}
.pb-lib-sell{border-top:1px solid var(--g200)}
@media (max-width:900px){.pb-topic-grid{grid-template-columns:1fr}}
.lf-msg{color:#b42318}.is-bad input,.is-bad select,.is-bad textarea,.is-bad .lf-pills span{border-color:#b42318!important}
.r-out{color:var(--g600)}
.lf-steps li{color:var(--g600)}
.checklist-live input:checked~.ck-t{color:var(--g600)}
.band-light .report .cap,.band-warm .report .cap{color:var(--g600)}
.pb-lib-sell .pill{justify-self:start;align-self:center}

/* ================= Motion (from the LF motion study) ================= */
:root{
	--m-fast:180ms;   /* hover, press, focus */
	--m-base:280ms;   /* step changes, accordions, cell flips */
	--m-slow:480ms;   /* bars, rules, line draws */
	--ease-io:cubic-bezier(.65,0,.35,1); /* moving between two states */
	interpolate-size:allow-keywords;
}
/* 1. report card strikes */
.report-motion .v-n{text-decoration:none;position:relative;display:inline-block;width:max-content}
.mx{position:absolute;left:-3px;right:-3px;top:50%;height:2.5px;margin-top:-1px;background:var(--ads);transform-origin:left center;pointer-events:none}
.pays b,.num-v,.cs-bar b,.rankmap-sum strong{font-variant-numeric:tabular-nums}
/* 2. dollar trace */
.trace-run{position:relative}
.tr-line{position:absolute;left:0;top:40px;height:2px;margin-top:-1px;width:100%;background:var(--white);transform-origin:left center;transform:scaleX(0);opacity:0;pointer-events:none;z-index:2}
.tr-dot{position:absolute;left:0;top:40px;width:11px;height:11px;margin-top:-6px;background:var(--ads);opacity:0;pointer-events:none;z-index:3}
.trace li::before{transition:background var(--m-slow) var(--ease),box-shadow var(--m-slow) var(--ease),transform var(--m-base) var(--ease)}
.trace.is-pre li::before{background:transparent;box-shadow:inset 0 0 0 1.5px var(--g300)}
.trace.is-pre li.is-hit::before{background:var(--ads);box-shadow:none;transform:scale(1.45)}
/* 3. rank map: one grid with a month switch */
.rankmap-one-grid .grid7{max-width:420px}
.rankmap-one-grid .grid7 span{will-change:transform;font-size:13px}
.rm-top{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;margin-bottom:14px;max-width:420px}
.rm-top .rankmap-label{margin:0}
.rm-seg{display:inline-flex;background:var(--g100);border-radius:999px;padding:4px;gap:2px}
.rm-seg button{border:0;background:transparent;font:inherit;font-size:13px;font-weight:600;color:var(--g700);padding:8px 16px;min-height:36px;border-radius:999px;cursor:pointer;transition:background var(--m-fast) var(--ease),color var(--m-fast) var(--ease)}
.rm-seg button[aria-pressed="true"]{background:var(--black);color:var(--white)}
.rm-seg button:focus-visible{outline:2px solid var(--black);outline-offset:3px}
.rankmap-one-grid .cap{max-width:420px}
@media (max-width:640px){.rankmap-one-grid .grid7 span{font-size:12px}}
/* 4. case study numbers + bars */
.numbers-motion li{position:relative}
.num-rule{position:absolute;left:0;right:0;top:-3px;height:3px;background:var(--c);transform-origin:left center}
.numbers-motion li{border-top-color:var(--g200)}
.cs-bars{display:grid;gap:14px;margin-top:40px;max-width:640px}
.cs-bar{display:grid;grid-template-columns:120px 1fr 64px;gap:16px;align-items:center}
.cs-bar-l{font-size:13px;color:var(--g300)}
.cs-bar-t{height:14px;background:rgba(255,255,255,.08);border-radius:2px;position:relative;overflow:hidden}
.cs-bar-t i{position:absolute;left:0;top:0;bottom:0;width:var(--w);background:var(--g400);transform-origin:left center}
.cs-bar.is-now .cs-bar-t i{background:var(--ads)}
.cs-bar b{font-size:18px;font-weight:700;letter-spacing:-.02em;text-align:right;color:var(--white)}
.cs-bar-cap{font-size:12px;color:var(--g400);margin-top:10px}
@media (max-width:560px){.cs-bar{grid-template-columns:96px 1fr 56px;gap:10px}}
/* 6. form steps: the bar fills, errors ease in, calendar placeholder */
.lf-steps li{position:relative;border-top-color:var(--g200)!important;transition:color var(--m-base) var(--ease)}
.lf-steps li::after{content:"";position:absolute;left:0;right:0;top:-3px;height:3px;background:var(--black);transform-origin:left center;transform:scaleX(0);transition:transform var(--m-base) var(--ease)}
.lf-steps li.is-on::after{transform:scaleX(1)}
.lf-skel{display:grid;gap:12px;margin-bottom:18px}
.lf-skel i{display:block;height:16px;width:46%;background:var(--g200);border-radius:3px}
.lf-skel-days{display:grid;grid-template-columns:repeat(5,1fr);gap:8px}
.lf-skel-days b{display:block;height:58px;border-radius:6px;background:var(--g100)}
.lf-skel-times{display:grid;gap:8px}
.lf-skel-times b{display:block;height:44px;border:1px solid var(--g200);border-radius:6px}
@media (prefers-reduced-motion:no-preference){.lf-skel i,.lf-skel b{animation:lf-pulse 1.4s ease-in-out infinite alternate}}
@keyframes lf-pulse{from{opacity:.5}to{opacity:1}}
/* 7. reading line: the brand spine fills as you read long pages */
.site-header .spine.is-read{background:var(--g800)}
.site-header .spine.is-read{position:relative}
.site-header .spine.is-read span{clip-path:inset(0 calc((1 - var(--f,0)) * 100%) 0 0)}
/* 8. FAQ answers slide open */
.faq-list details::details-content{block-size:0;overflow:clip;transition:block-size var(--m-base) var(--ease-io),content-visibility var(--m-base) allow-discrete}
.faq-list details[open]::details-content{block-size:auto}
.faq-list .faq-a{transition:opacity var(--m-base) var(--ease),transform var(--m-base) var(--ease)}
.faq-list details:not([open]) .faq-a{opacity:0;transform:translateY(-6px)}
/* reduced motion: finished frames, hovers keep color and drop travel */
@media (prefers-reduced-motion:reduce){
	.hf-rows li a:hover img,.hf-rows li a:focus-visible img,.hf-rows li a:hover .hw-go,.hf-rows li a:focus-visible .hw-go,.hf-main:hover .hf-photo img,.hf-main:focus-visible .hf-photo img{transform:none}
	.lf-steps li::after,.faq-list details::details-content,.faq-list .faq-a,.trace li::before{transition:none}
}

/* Logo: larger while the page is at the top, back to normal once you scroll. The header stays 76px tall, so the fold doesn't move. */
.brand .logo{transition:width .25s var(--ease,ease)}
.site-header:not(.is-scrolled) .brand .logo{width:170px}
@media (max-width:900px){.site-header:not(.is-scrolled) .brand .logo{width:146px}}
@media (prefers-reduced-motion:reduce){.brand .logo{transition:none}}
.pb-form .lf-check{margin:0}
/* Reclaim booking embed: its page is a fixed 700px tall and scrolls inside itself below ~700px wide, so give it room to show a whole step. */
.lf-cal{container-type:inline-size}
.lf-cal object{display:block;width:100%;height:1000px;border:0}
@container (min-width:700px){.lf-cal object{height:700px}}

/* ---------- Blog post templates (inc/post-style.php): Guide, Comparison, Checklist ---------- */
.pa-guide{--pa:var(--seo);--pa-ink:var(--seo-ink)}
.pa-comparison{--pa:var(--strategy);--pa-ink:var(--strategy-ink)}
.pa-checklist{--pa:var(--ads);--pa-ink:var(--ads-ink)}
.pa .post-hero .eb{color:var(--g400)}
.pa-lede{max-width:40em}
.pa-grid{display:grid;grid-template-columns:220px minmax(0,1fr);gap:72px;padding-top:72px;padding-bottom:96px;align-items:start}
.pa-grid>.pa-main:only-child{grid-column:1/-1;max-width:46em;margin:0 auto;width:100%}
.pa-main{min-width:0;max-width:46em}
.pa-main .prose-doc{margin:0;max-width:none}

/* table of contents */
.pa-toc{position:sticky;top:110px;font-size:14px}
.pa-toc summary{list-style:none;font-size:11px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--g600);pointer-events:none;margin-bottom:14px}
.pa-toc summary::-webkit-details-marker{display:none}
.pa-toc ol{counter-reset:toc;display:grid;gap:2px;border-left:1px solid var(--g200)}
.pa-toc li{counter-increment:toc}
.pa-toc a{display:block;padding:7px 0 7px 16px;margin-left:-1px;border-left:2px solid transparent;text-decoration:none;color:var(--g600);line-height:1.4}
.pa-toc a:hover,.pa-toc a.is-on{color:var(--black);border-left-color:var(--pa)}

/* short answer / verdict */
.pa-answer{background:var(--g50);border-top:4px solid var(--pa);padding:30px 34px 32px;margin-bottom:56px}
.pa-answer .eb{color:var(--pa-ink);margin-bottom:10px}
.pa-answer h2{font-size:24px;font-weight:700;letter-spacing:-.02em;line-height:1.25}
.pa-answer-b p{font-size:18px;line-height:1.65;color:var(--g800);margin-top:12px}
.pa-comparison .pa-answer{background:var(--g950);color:var(--white);border-top-color:var(--strategy)}
.pa-comparison .pa-answer .eb{color:#cfae77}
.pa-comparison .pa-answer-b p{color:var(--g200)}
.pa-comparison .pa-answer .cite{color:var(--g400)}

/* body rhythm */
.pa-body>h2{font-size:30px;line-height:1.2;padding-top:36px;margin-top:64px;border-top:1px solid var(--g200);scroll-margin-top:110px}
.pa-body>h2:first-child{margin-top:0}
.pa-body h3{scroll-margin-top:110px}
.pa .cite{font-size:.82em;color:var(--g600);white-space:normal}

/* step cards (guides, and "01 Do this" lines anywhere) */
.pa-step{display:grid;grid-template-columns:76px minmax(0,1fr);gap:8px;padding:26px 0 8px;border-top:1.5px solid var(--black);margin-top:28px}
.pa-step+.pa-step{margin-top:0}
.pa-step .step-n{font-size:44px;color:var(--pa)}
.pa-step h3,.pa-step h4{font-size:21px;font-weight:700;letter-spacing:-.02em;line-height:1.3;margin:4px 0 8px}
.pa-card-b>*:first-child{margin-top:4px}
.pa-card-b ul,.pa-card-b ol{margin-top:10px}
.pa-step-sm{grid-template-columns:56px minmax(0,1fr);padding-top:18px;border-top-width:1px;border-top-color:var(--g300)}
.pa-step-sm .step-n{font-size:30px}
.pa-step-sm h4{font-size:17px;margin-top:2px}

/* question cards (checklists) */
.pa-q{display:grid;grid-template-columns:64px minmax(0,1fr);gap:8px;background:var(--g50);padding:24px 28px 22px 22px;margin-top:14px;border-left:3px solid var(--pa)}
.pa-q .step-n{font-size:34px;color:var(--pa-ink)}
.pa-q h3{font-size:19px;font-weight:700;letter-spacing:-.015em;line-height:1.35;margin:2px 0 6px}
.pa-q p,.pa-q li{font-size:16px}

/* callouts */
.pa-formula{border:1.5px solid var(--black);padding:26px 30px;margin:28px 0}
.pa-formula .eb{margin-bottom:10px;color:var(--pa-ink)}
.pa-formula>p:not(.eb):first-of-type strong{display:block;font-size:20px;line-height:1.4;color:var(--black);letter-spacing:-.01em}
.pa-case{background:var(--g950);color:var(--white);padding:32px 34px;margin:56px 0}
.pa-case .eb{color:#cfae77;margin-bottom:12px}
.pa-case p:not(.eb),.pa-case li{color:var(--g200)!important;font-size:17px}
.pa-case a{color:var(--white)}
.pa-case .cite{color:var(--g400)}

/* mistakes / red flags */
.prose-doc ul.pa-flags{list-style:none;margin-left:0;display:grid;gap:0}
.pa-flags>li{position:relative;padding:16px 0 16px 34px;border-top:1px solid var(--g200);margin:0!important}
.pa-flags>li:last-child{border-bottom:1px solid var(--g200)}
.pa-flags>li::before,.pa-flags>li::after{content:"";position:absolute;left:2px;top:29px;width:16px;height:2.5px;background:var(--ads);transform:rotate(45deg)}
.pa-flags>li::after{transform:rotate(-45deg)}

/* tables */
.pa-table{overflow-x:auto;margin:28px 0 32px;border-top:2px solid var(--black);-webkit-overflow-scrolling:touch}
.pa-table:focus-visible{outline:2px solid var(--black);outline-offset:4px}
.pa-table table{width:100%;border-collapse:collapse;font-size:15px;line-height:1.45}
.pa-table-wide table{min-width:640px}
.pa-table th{text-align:left;font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--g600);padding:14px 14px 12px;border-bottom:1px solid var(--g300);vertical-align:bottom}
.pa-table td{padding:14px;border-bottom:1px solid var(--g200);vertical-align:top;color:var(--g700)}
.pa-table td:first-child,.pa-table th:first-child{padding-left:0}
.pa-table td:first-child{font-weight:600;color:var(--black)}
.pa-table tr:last-child td{border-bottom:0}
.pa-table-you th:last-child,.pa-table-you td:last-child{background:#f6f1e7;color:var(--black)}
.pa-table-you th:last-child{color:var(--strategy-ink);border-bottom-color:var(--strategy)}
.pa-table-you td:last-child{font-weight:500}

/* FAQ, trade chips, sources */
.pa-faq{margin-top:18px}
.pa-faq summary h3{font-size:18px;margin:0}
.pa-faq .faq-a p{font-size:16px}
.prose-doc ul.pa-chips{list-style:none;margin:18px 0 0;display:flex;flex-wrap:wrap;gap:8px}
.pa-chips li{margin:0!important}
.pa-chips a{display:inline-block;border:1px solid var(--g300);border-radius:99px;padding:8px 16px;font-size:14px;font-weight:500;text-decoration:none;color:var(--black)}
.pa-chips a:hover{border-color:var(--black)}
.prose-doc p.pa-sources{font-size:13px;line-height:1.6;color:var(--g600);border-top:1px solid var(--g200);padding-top:18px;margin-top:40px}

@media (max-width:900px){
	.pa-grid{grid-template-columns:1fr;gap:28px;padding-top:36px;padding-bottom:64px}
	.pa-toc{position:static;background:var(--g50);padding:16px 18px}
	.pa-toc summary{pointer-events:auto;margin:0;cursor:pointer;display:flex;justify-content:space-between}
	.pa-toc summary::after{content:"+";font-size:16px;letter-spacing:0;line-height:1}
	.pa-toc details[open] summary::after{content:"\2013"}
	.pa-toc details[open] summary{margin-bottom:10px}
	.pa-answer{padding:24px 22px 26px;margin-bottom:40px}
	.pa-answer h2{font-size:21px}
	.pa-answer-b p{font-size:17px}
	.pa-body>h2{font-size:25px;margin-top:48px;padding-top:28px}
	.pa-step{grid-template-columns:52px minmax(0,1fr)}
	.pa-step .step-n{font-size:34px}
	.pa-q{grid-template-columns:44px minmax(0,1fr);padding:20px 18px 18px 14px}
	.pa-q .step-n{font-size:26px}
	.pa-case,.pa-formula{padding:24px 22px}
}
.prose-doc p.pa-flag-p{position:relative;padding:16px 0 16px 34px;border-top:1px solid var(--g200);margin:0}
.prose-doc p.pa-flag-p+p.pa-flag-p{margin-top:0}
.prose-doc p.pa-flag-p:last-of-type{border-bottom:1px solid var(--g200)}
.pa-flag-p::before,.pa-flag-p::after{content:"";position:absolute;left:2px;top:29px;width:16px;height:2.5px;background:var(--ads);transform:rotate(45deg)}
.pa-flag-p::after{transform:rotate(-45deg)}
.pa-card-b li.pa-good,.pa-card-b li.pa-bad{list-style:none;position:relative;margin-left:-1.2em;padding-left:1.2em}
.pa-card-b li.pa-good strong{color:var(--seo-ink)}
.pa-card-b li.pa-bad strong{color:#a33b2b}
.pa-card-b li.pa-good::before,.pa-card-b li.pa-bad::before{content:"";position:absolute;left:0;top:.62em;width:8px;height:8px;border-radius:50%;background:var(--seo)}
.pa-card-b li.pa-bad::before{background:#c2452f}
.case .eb .case-client{font-weight:700;color:var(--black)}

/* Timelines on mobile (year/calendar phases + "how we get those numbers"): a vertical rail, each step lights up as you scroll to it. */
.phases-row .ph-1{--c:var(--seo)}.phases-row .ph-2{--c:var(--ads)}.phases-row .ph-3{--c:var(--web)}.phases-row .ph-4{--c:var(--strategy)}
.trace{--c:var(--ads)}
@media (max-width:900px){
	.phases-row,.trace{grid-template-columns:1fr;gap:0;border-top:0;margin-left:8px}
	.phases-row{margin-top:40px}
	.phases-row li,.trace li{border-top:0;padding:0 0 36px 30px;position:relative}
	.phases-row li:last-child,.trace li:last-child{padding-bottom:0}
	.phases-row li::before,.trace li::before{left:-7px;top:3px;width:14px;height:14px;background:var(--c,var(--white))}
	.phases-row li::after,.trace li::after{content:"";position:absolute;left:-1.5px;top:20px;bottom:-3px;width:3px;background:var(--c,var(--g600));transform-origin:top center}
	.phases-row li:last-child::after,.trace li:last-child::after{display:none}
	.phases-row h3{margin-top:6px}
	.trace-k{font-size:26px}
	.vt-ready>li>*{transform:translateY(10px);transition:transform .5s var(--ease,ease)}
	.vt-ready>li::before{background:transparent;box-shadow:inset 0 0 0 2px var(--g500);transition:background .4s var(--ease,ease),box-shadow .4s var(--ease,ease),transform .3s var(--ease,ease)}
	.vt-ready>li::after{transform:scaleY(0);transition:transform .7s var(--ease,ease) .2s}
	.vt-ready>li.is-on>*{transform:none}
	.vt-ready>li.is-on::before{background:var(--c,var(--white));box-shadow:none;transform:scale(1.15)}
	.vt-ready>li.is-on::after{transform:scaleY(1)}
}
@media (max-width:900px) and (prefers-reduced-motion:reduce){.vt-ready>li>*,.vt-ready>li::before,.vt-ready>li::after{transition:none}}
/* Homepage scoreboard on mobile: brighter body text and a fainter ferret behind it, so lines stay readable where the outline crosses them. */
@media (max-width:900px){.band-charcoal .trace-v{color:var(--g200)}.band-charcoal .mark-dig{opacity:.07!important}}
/* Calendar step: name and email ready to copy into the booking form */
.lf-copy{display:grid;gap:8px;margin:0 0 18px;padding:0;list-style:none}
.lf-copy li{display:grid;grid-template-columns:52px minmax(0,1fr) auto;align-items:center;gap:10px;padding:8px 8px 8px 14px;border:1px solid var(--g200);border-radius:8px;background:var(--g50)}
.lf-copy-l{font-size:12px;font-weight:600;color:var(--g600);text-transform:uppercase;letter-spacing:.08em}
.lf-copy-v{font-size:15px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.lf-copy-b{border:1px solid var(--black);background:var(--white);color:var(--black);font:inherit;font-size:13px;font-weight:600;padding:8px 14px;min-height:36px;border-radius:99px;cursor:pointer}
.lf-copy-b:focus-visible{outline:2px solid var(--black);outline-offset:2px}
/* Intro call page: a short stack of client quotes */
.bk-reviews{margin-top:44px;padding-top:32px;border-top:1px solid var(--g200)}
.bk-reviews ul{display:grid;gap:22px;margin:14px 0 18px;padding:0;list-style:none}
.bk-reviews blockquote p{font-size:16px;line-height:1.5;font-weight:500}
.bk-who{margin-top:6px;font-size:13px;color:var(--g600)}
.bk-who strong{color:var(--black);font-weight:600}

/* Source lines on dark bands: brighter so the small text passes contrast */
.band-charcoal .src,.band-charcoal .src a{color:var(--g300)}