Finding Unique SEO Blog Topics
Running a blog is one of the most effective ways to share information with your audience, build a reputation for your brand, and rank higher on search engine results pages. Optimizing these blogs for SEO is important, but it can take time to consistently come up with ideas to write about that will rank well. Luckily for you- we’ve been there. We’ve compiled a list of topics that can be easily adapted to different industries and niches
SEO Blog Basics
What’s the difference between blogging like normal and blogging for SEO? SEO blogging includes keyword research, optimizing your titles and photos, and keeping your content updated in order to hopefully reach a larger audience and higher rank on search engines. You’re able to position your business in a position of knowledge, for both your audience and Google.
Benefits of SEO Blogging
Creating internal links
Internal links create a path for a user or crawler to follow by linking back to your own relevant pages- like a Contact Us page, a specific service or product, or a similar blog.
Potential for backlinks
When you create valuable content on your blog, another potential benefit is other people and businesses referencing your information in their own work. When someone else references your website and links back to it, that backlink shows Google that you’re a reliable source.
Fresh content for your website
Keeping your website up to date with information will encourage Google to crawl your pages more often.
Encourages clicks
When people click through your content, search engines see that people are interacting with your website, impacting ranking.
SEO Blog Topics
When you’re posting unique blogs each month, it can be difficult to constantly come up with new ideas. Check out our list of ideas and apply them to your niche:
Educate your audience
No one knows your business or industry better than you do!
Explain the features of a service you offer
Write an in-depth description of a product or service
Debunk industry myths
Share a personal experience
Wherever you’re at in your business journey, you’ve experienced plenty. Opening up to your audience can help your brand feel more personable. Plus, plugging in keywords that are relevant to your industry can help you rank better!
Write about a struggle you experienced when you first started
Share the story behind your business
Shoutout a hardworking employee
Create things that people can use
Find yourself often creating sharable documents like reports or templates? Share them on your blog and attract people with similar interests or goals.
Post a template for a report you use often, and how to use it.
Share an activity that was successful during a meeting
Explain a strategy that you’ve utilized for your business
Write about a solution you’ve come up with to a stubborn industry problem
Review products
Finally got yourself that iPad for “work”? Make use of it and post a review on different apps, settings, or products that you use in your work life!
Discuss your experience working with a company
Give the pros and cons of the equipment or software you’ve collected
Regardless of the topics you choose, make sure to utilize your keywords (but don’t overuse them) and follow best practices for the most efficient results.
How to Find Blog Topics for SEO
Some of our favorite programs to brainstorm ideas with are SEMRush, Answer The Public, and Google Trends. It can also help to create a buyer persona to get a better understanding of what your audience wants to hear from you.
Writing SEO-optimized blogs for clients is one of our specialties. If you’re tired of keeping your blog up to date- or don’t know how to even start- we’re here to help. Contact us today and we'll work together to achieve higher search engine rankings, a greater click-through rate, and more traffic to your site.
