Home services marketing agency
Booked jobs
Not just clicks
We’re the marketing team for multi-crew home services companies. Local SEO, ads and websites, measured in booked jobs and revenue.
Trusted by home services companies
What we grow
SEO, ads and your website, all judged by booked jobs
Own “near me” in your service area
When a homeowner near you searches for what you do, you want to be one of the three businesses on the map. We build out your Google Business Profile, reviews and service-area pages so you show up in every town you serve, then report how many calls and booked jobs it brought in.
Local SEO 02 Paid advertisingGoogle and Meta ads for the services you want to grow
We put your ad budget behind the services that make you the most money. Every booked job and what it was worth goes back to Google and Meta, so they find more customers like it. Ads that don’t book jobs get cut.
Paid advertising 03 WebsitesA website that gets you more calls and bookings
Most people find you on their phone and decide in a few seconds. We build fast pages that make it easy to call, request an estimate or book online if you take online bookings, and we track every call and form back to the page it came from.
WebsitesWe know how contractors work
Most agencies report the numbers that flatter them We report the ones that pay your crews
Here’s a typical agency report, marked up the way we read it. If a number doesn’t tie back to a paying customer, it gets crossed out. What’s left is what you actually care about.
What most agency reports lead with
- Impressions
48,211 - Clicks
1,904 - Click-through rate
3.9% - Leads
112
What ours leads with
- Booked jobs31
- Cost per booked job$182
- Revenue booked$41,850
How we get those numbers We tie your SEO, ads and website to the jobs they book
- Track every call, form and bookingWe build tracking into your website, so each one is recorded with its source, from the search or ad that found you to the page they landed on.
- Match it to the booked jobWhere your CRM allows it, booked jobs and their value are tied back to the channel that brought them in. For ads, that goes back to Google and Meta so they learn which clicks turn into paying customers.
- Report it monthlyEvery month you see where your customers and revenue came from, and what we’re doing next to grow both.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Results
Once we grab a result, we don’t let go
Results from our clients.
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Chorbie · Local SEO
#1 in Frisco in three months
Share of voice for “lawn care Frisco” more than tripled. Calls and site visits up 144%, and 52% more Google views.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study
Case study · Shades of Texas · Strategy + paid ads
+29%
Gross profit, their best year in 36 years in business.
About $7,500 a month was going to print and magazines. We tied ads to their CRM, moved the money to digital, and the test campaign beat the print budget in two weeks. Cost per lead went from as high as $375 to $19.21.
Read the full case study“We’re converting at higher rates than ever in our company’s 36 years in business.”
In their words
What clients say
“Unfortunately, I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“I trust them completely with my company’s voice and brand, and I am never disappointed with the results.”
Cynthia HernandezExecutive Partner, Chorbie
“I have worked with Koby and Lobster Ferret for more than 4 years. … You always get direct and quick responses as well as a clear professional who is passionate and knowledgeable at what they do.”
EJ McCoyCEO, Scoop Soldiers
“Executive Lawn Care would not be where we are today without their insight, research, and advice. … We are grateful and blessed to work with Lobster Ferret.”
Mark BrownCOO, Executive Lawn Care
“Koby is incredible! He has such a deep knowledge base to help guide his thinking. The best part of it is, you feel like he is truly part of your team.”
Brian KoonsVP of Development, ADU Geeks
“Going into this I had two bad experiences with supposed website developers. … Not only did [Lobster Ferret] kill it with the website, but Koby helped with so many other marketing tools that have already started paying dividends.”
Who we are
Yes, it’s really called Lobster Ferret
The name came from a random domain our founder got at 16. It stuck because it’s how we work: the ferret digs until it finds which dollar booked which job; the lobster doesn’t let go of a result once we’ve grabbed it.
A small senior team, fully remote, based in Dallas and working with home services companies across the country. No junior account coordinators, no handoffs. The people you talk to are the people doing the work.
Meet the team
Koby WheelerFounder & Managing Director
Juliann RigginDigital Strategist
Julia ReiBusiness Operations Specialist
Lindsey PischingerDigital Content Coordinator
How it works
After the intro call
- 01
What we look at
We get into your accounts, your calls and your market. We learn your services, your busy season, and which services you want to grow.
- 02
The plan
A plain-English plan sized to how many crews you can keep busy, with tracking wired in before a dollar moves.
- 03
The work
We run the campaigns, build the pages, and adjust as the data comes in.
- 04
Your monthly report
Every month: booked jobs, revenue, and what we’re cutting or doubling next.
Work with us
Let’s see what your marketing is actually booking
Pick a 30-minute slot. We’ll come with questions about your territory and crews.
We’re a good fit if you…
- Run a multi-crew home services company doing steady volume
- Want more of specific jobs in specific parts of town
- Will judge us on booked jobs and revenue, because we will too
We’re probably not if you…
- Are a one-truck operation still filling this month’s schedule
- Want a logo-and-vibes rebrand with no tracking
- Need someone to say yes to everything. We’ll tell you when an idea won’t book jobs