Plumbing marketing agency
The marketing team for plumbing companies that want every truck rolling
We run local SEO, Google and Meta ads and websites for multi-truck plumbing companies, and we report the number that pays your plumbers: booked jobs and revenue, by service line.
The short version
What does a plumbing marketing agency do?
A plumbing marketing agency gets homeowners in your service area to find you and call you, whether water is on the floor right now or they’re pricing a new water heater. At Lobster Ferret that means local SEO so you show up in Google’s map results across your service area, Google and Meta ads that keep emergency and planned work apart, and a website that books the emergency in one tap. Every call on your site is tracked by source, so you see what each channel brings in, by service line.
- Who we work with
- Multi-truck plumbing companies doing service, drain and water heater work
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Booked jobs, cost per booked job and revenue, by service line
- Where
- Based in Dallas, working with home services companies across the U.S.
By the numbers
What plumbing marketing is up against
- $336average cost to hire a plumberHomeAdvisor, cost to hire a plumber
- 1.5 to 3xwhat emergency plumbers typically charge over their normal hourly rateHomeAdvisor, cost to hire a plumber
- $129median cost per Google lead for plumbingLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
Sound familiar?
What plumbing owners run into
“The lead services send the same job to everybody.”
Lead services often send one customer to several plumbers. Your own profile, pages and ads bring in calls that come to you alone, and the three build on each other.
“Emergency calls come in at 2 a.m. and nobody picks up.”
Emergency ads run when you can answer and dispatch. A call that hits voicemail goes to the next plumber.
“We want more water heaters and repipes. We mostly get drain calls.”
Planned work gets its own campaigns and pages, with pricing guidance, financing and job photos, so it isn’t fighting the drain budget.
“Our agency reports calls. I want to know what booked.”
Ad leads are matched to the jobs they became, so the report shows booked jobs and revenue by service line, not a call count.
The strategy
How we plan a plumbing year
Pipes fail every month, so plumbing doesn’t have one big season. It has a few predictable swings, and our plan keeps the trucks full through each one.
- Dec to Feb
Ready for the freeze
Frozen and burst pipe pages and ads built before the first hard freeze, and switched on by area when the temperature drops.
- Mar to May
Planned-project season
Water heater, repipe and remodel plumbing campaigns run while homeowners plan the year’s projects.
- Jun to Aug
Keep service moving
Drain, leak and service campaigns stay steady. Review requests after every job keep your profile current.
- Sep to Nov
Prep for winter
Ads for water heater flushes, pipe insulation and memberships reach new homeowners, while your CRM reminds past customers.
What we run
What we run for plumbing companies
Your Google Business Profile, a page for every service from drain cleaning to repipes, pages for the suburbs you want trucks in, steady reviews and a monthly rank map.
Plumbing SEO 02 Paid advertisingGoogle Search and Meta campaigns with emergency and planned work kept apart, emergency spend scheduled to when you can dispatch.
Plumbing paid advertising 03 WebsiteA fast site with a call button under the thumb for emergencies, your license number up front, and pricing guidance, financing and job photos for water heaters and repipes.
Plumbing websitesHow we prove it
Tracked from first search to booked jobs
What happens between a homeowner’s first search and the number on your report.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, form and booking on your site, tagged by source
- TrackingAds: leads matched to the job in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Booked jobs + revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that turn into booked jobs.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What plumbing companies get with us
- 01
We measure what you measure
Results are reported by service line. If a number doesn’t tie back to a paying customer, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan around your trucks
Emergency spend follows your dispatch capacity and the freeze forecast. Planned work scales with how much of it you want to sell. There’s no flat monthly budget.
- 04
We’ll tell you no
If an idea won’t book jobs, like round-the-clock emergency ads with nobody answering at night, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Booked jobsEmergency, drain, water heater and repipe work, by channel
- Cost per booked jobWhat each booked job cost to win, by service line
- Revenue by service lineWhat emergency and planned work each brought in
- Rank mapWhere you show up across your service area
- Next movesWhat we’re cutting, adding to and testing
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare for plumbing companies
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Booked jobs and revenue, by service line | Usually leads delivered, booked or unbooked | Often calls, clicks and rankings |
| Who gets the homeowner | You alone, from your own profile, pages and ads | Often several plumbers at once | Usually you |
| How freezes and late nights are handled | Emergency ads follow the freeze forecast and when you can dispatch | Whatever comes in, whenever it comes in | Often one budget, all year, around the clock |
| Booked jobs sent back to Google and Meta | As they’re booked | Rarely | Rarely |
| Who does the work | Senior people you talk to directly | Usually a sales rep and a platform | Often junior staff behind an account manager |
Results
Results from our clients
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What plumbing marketing costs
There are two costs. Our flat monthly fee covers the services you pick: local SEO, ads, your website, or any mix of them. Ad spend is separate and goes straight to the ad platforms.
We scope it after a free audit of your market, your site, your Google Business Profile and your ad accounts, so the plan fits the service lines you want to grow and the areas your trucks can reach.
We report by service line and size spend to how many more jobs your plumbers can take. The median Google lead for plumbing costs $129 (LocaliQ), so one water heater or repipe that books covers a lot of them.
Free playbook
Want to see how it works first?
Our plumbing marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the plumbing playbook- Local SEO playbookGet onto Google’s map shortlist for emergency, drain and water heater searches, with a page for every service and every area you want trucks in.
- Paid advertising playbookRun emergency and planned work as separate campaigns, scheduled to the hours you can dispatch and judged on booked jobs by service line.
- Website playbookBuild a site that books the homeowner standing in water and gives the water heater shopper pricing guidance, proof and financing.
Questions we get
Hiring us for plumbing marketing
How much does plumbing marketing cost?
It depends on how many markets you’re in, which services you want help with and how much ad spend your trucks can keep up with. We scope it after a free audit, and ad spend is always yours, separate from our fee.
Is there a best time for a plumbing company to start marketing?
Any time, because pipes fail year-round. In freeze markets, burst pipe pages and campaigns should be ready before the first hard freeze, and planned-work campaigns do best starting in early spring, when homeowners plan projects.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM or dispatch software. Plus the areas your trucks can reach and when someone answers the phone.
Do you run emergency ads around the clock?
Only if someone answers around the clock. Emergency ads that ring to voicemail at 2 a.m. pay for calls that go to the next plumber, so we schedule them to when you can answer and dispatch, and adjust as your coverage changes.
Do you work with plumbing companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. A plumbing company in Minneapolis plans around hard freezes and one in Phoenix doesn’t, so the calendar is built around your market.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most jobs, often local SEO or emergency ads, and add from there.
What’s the best marketing agency for plumbing companies?
The one that can show you booked jobs. Ask any agency how they tie leads to jobs in your dispatch software, whether the report splits emergency work from water heaters and repipes, and who on their team does the work each month. If the answers stay vague, the reporting will too.
How much should a plumbing company spend on marketing?
It depends on how fast you want to grow, how hard your winters hit and how many more jobs your plumbers can take on. A shop adding trucks needs a bigger push than one keeping a full board full. We size it in the audit, by service line, and adjust from there.
Can you work with our current marketing company or in-house person?
Yes. Plenty of plumbing companies have an office manager who posts to social or a web company they like. We agree up front on who owns what, share one report and keep everyone out of each other’s way.
Work with us
Let’s keep every truck rolling
Pick a 30-minute slot. We’ll come with questions about your territory and crews.