Handyman marketing agency
The marketing team for handyman businesses that want to book their own jobs
We run local SEO, Google and Meta ads and websites for handyman businesses, and we report the numbers that pay your crews: booked jobs close to home and homeowners who call you back for the rest of their to-do list.
The short version
What does a handyman marketing agency do?
A handyman marketing agency gets homeowners near your crews to find you for the specific job they need done, call you and book. At Lobster Ferret that means local SEO for each job you want, like TV mounting, drywall repair and door installation, Google and Meta ads in a tight radius with DIY searches filtered out, and a website that lets homeowners send a photo for a quote. Every call and request on your site is tracked by source, so you see which jobs and areas actually paid.
- Who we work with
- Handyman companies with one or more crews and a list of services they want to grow
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Booked jobs, cost per booked job, repeat customers, revenue by channel
- Where
- Based in Dallas, working with home services companies across the U.S.
By the numbers
The numbers behind a handyman calendar
- $300average handyman project, with most between $150 and $600Fixr, handyman cost guide
- $54median cost per Google lead for handyman servicesLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
- 89%of consumers expect owners to respond to reviewsBrightLocal, Local Consumer Review Survey 2026
Sound familiar?
What handyman owners run into
“We pay for leads that five other guys got too.”
Shared leads mean racing other pros to the phone. We bring in customers through your own map listing, ads and website, so the call comes to you alone.
“Half our calls are across town for a 20-minute fix.”
Small jobs far away lose money on the drive. We target the neighborhoods near your crews and report results by area.
“People call for stuff we don’t do.”
Your pages and ads say exactly which jobs you take and which you don’t, with your minimum charge, so the calls that come in are worth the trip.
“We do one job and never hear from them again.”
A review request after every job, and a reminder from your CRM, bring homeowners back for the next thing on their list. Repeat customers are part of the plan.
The strategy
How we plan a handyman year
Handyman work is steady, but what homeowners search for shifts with the seasons. Our plan keeps your calendar full of jobs worth the drive.
- Jan to Feb
Indoor list season
Drywall, doors, fixtures and TV mounting after the holidays. Your CRM asks past customers what’s on their list.
- Mar to May
Spring repairs
Decks, fences, screens and exterior touch-ups. Pages and ads for outdoor jobs go live before the first warm weekends.
- Jun to Aug
Moves and turnovers
Move-in fixes, move-out repairs and rental turnovers keep the calendar busy. Review requests go out after every job.
- Sep to Dec
Before the holidays
Weatherproofing, guest-room fixes and the projects homeowners put off all year. A note from your CRM to past customers starts booking next year’s first jobs.
What we run
What we run for handyman businesses
Your Google Business Profile with every job you do, a page for each job and each nearby neighborhood, steady reviews that name the work, and a monthly rank map.
Handyman SEO 02 Paid advertisingGoogle Search campaigns built job by job in a tight radius around your crews, with DIY, free-help and job-seeker searches cut, plus Meta ads for seasonal reminders.
Handyman paid advertising 03 WebsiteA fast site with a clear list of the jobs you do and don’t, your minimum charge, the neighborhoods you serve and a send-a-photo quote that works on a phone.
Handyman websitesHow we prove it
Tracked from first search to booked jobs
What we track at each step, from the first search to the booked job.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, form and photo quote on your site, tagged by source
- TrackingAds: jobs booked from ads matched in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Booked jobs + revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that turn into booked jobs.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What handyman businesses get with us
- 01
We measure what you measure
We report results by job type and area. If a number doesn’t tie back to a paying customer, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan around your margins
Campaigns are built around the jobs that clear your minimum charge and the neighborhoods near your crews, so every job is worth the drive.
- 04
We’ll tell you no
If an idea won’t book jobs worth the drive, like advertising the whole metro or work your license doesn’t cover, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Booked jobsNew jobs booked, by job type and area
- Cost per booked jobWhat each booked job cost to win
- Repeat customersPast customers who booked again
- Revenue by channelSEO, Google Ads and Meta, side by side
- Rank mapWhere you show up across your service area
- Next movesWhat we’re cutting, expanding and testing
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
Three ways handyman businesses get their jobs
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Booked jobs, repeat customers and revenue | Usually how many leads were sent | Often clicks and calls |
| Who gets the homeowner | You alone, close to where your crews already work | Often several pros racing to call back | Usually you |
| Seasons and job lists | Indoor work in winter, outdoor jobs in spring, move season in summer | Rarely planned around your calendar | Often the same plan all year |
| Booked jobs sent back to Google and Meta | As they’re booked | Rarely | Sometimes, often only form fills |
| Who does the work | Senior people you talk to directly | Usually a sales rep and a lead portal | Often a junior coordinator between you and the work |
Results
Results from our clients
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What handyman marketing costs
There are two costs. Our flat monthly fee covers the services you pick: local SEO, ads, a website, or any mix of them. Then there’s ad spend, which you pay to the ad platforms directly, sized to how full you want the calendar. Ad spend always stays yours.
We scope it after a free audit of your service area, your website, your Google Business Profile and your ad accounts. A one-crew shop that wants off shared leads needs a different plan from a company adding a second crew, and the audit shows which gap is costing you the most jobs.
We measure it against the revenue each customer brings in over repeat visits. On small tickets, the second and third job from the same homeowner is where the money is. Spend is sized to how many more jobs your crews can fit close to home.
Free playbook
Want to see how it works first?
Our handyman marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the handyman playbook- Local SEO playbookRank in Google’s map results and for the specific jobs homeowners search, like TV mounting and drywall repair, in the neighborhoods near your crews.
- Paid advertising playbookRun Google and Meta ads built job by job, in a tight radius, with DIY and free-help searches cut and results judged on booked jobs.
- Website playbookBuild a site that answers three questions fast: do you do this job, roughly what will it cost, and how do I send you a photo of it.
Questions we get
Hiring us for handyman marketing
How much does handyman marketing cost?
It depends on how many areas you serve, which services you want to grow and how much ad spend it takes to fill your calendar. We scope it after a free audit, and ad spend is always yours, separate from our fee.
What’s the best marketing agency for handyman businesses?
One that reports booked jobs and repeat visits by area. Ask any agency how they tie leads to jobs, how they keep ads close to your crews, and how they screen out the jobs you don’t take.
How much should a handyman business spend on marketing?
It depends on how many crews you run, how much room is on the calendar and which services you want to grow. Spend can follow the year, with outdoor work in spring and the pre-holiday list in fall. We size it in the free audit and adjust as jobs come in.
When is the best time to start handyman marketing?
Any time, since handyman work runs all year. Starting in winter gets outdoor job pages and ads live before decks, fences and screens pick up in spring, and starting in late summer catches the pre-holiday list.
Should we keep buying leads while you build ours?
Usually, yes. Keep a lead service running while your own SEO and ads prove out, then cut back on bought leads as more jobs come from SEO and ads.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM. Plus your minimum charge, the services you want to grow and the neighborhoods you want to work in.
Do you work with handyman businesses outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. Licensing rules for handyman work vary by state, so we build around the jobs you’re allowed to do in your market.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most jobs, often local SEO or Google Ads, and add from there.
Do you only work with handyman businesses?
No. We work with home services companies, and every plan is built for the trade. Yours is set around the services you want to grow, the areas your crews cover and customers who come back with their next to-do list.
Work with us
Let’s book jobs you don’t have to share
Pick a 30-minute slot. We’ll come with questions about your territory and crews.