HVAC marketing agency
The marketing team for HVAC companies that want busy techs all year
We run local SEO, Google and Meta ads and websites for multi-tech HVAC companies, and we report the numbers that pay your techs: booked jobs, replacements sold and new maintenance agreements.
The short version
What does an HVAC marketing agency do?
An HVAC marketing agency gets homeowners in your service area to find you, call you and book, whether the AC quit this afternoon or the system is due for replacement. At Lobster Ferret that means local SEO so you show up in Google’s map results when the weather turns, Google and Meta ads that keep repair, replacement and tune-up searches apart, and a website that books the emergency in one tap. Every call on your site is tracked by source, so you see what each channel brings in.
- Who we work with
- Residential HVAC companies with multiple techs doing repair, replacement and maintenance
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Booked jobs, replacements sold and maintenance agreements, by channel
- Where
- Based in Dallas, working with home services companies across the U.S.
By the numbers
What HVAC marketing is up against
- $5,000 to $12,500what most homeowners pay to install or replace an HVAC systemHomeAdvisor, HVAC installation and replacement cost guide
- $128median cost per Google lead for AC install and repairLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
- 97%of consumers read reviews for local businessesBrightLocal, Local Consumer Review Survey 2026
Sound familiar?
What HVAC owners run into
“July books itself. April and October are dead.”
Peak season mostly fills on its own. We put tune-up and agreement campaigns in front of homeowners in spring and fall, past customers first, so the shoulder months keep techs busy.
“We pay the same for a thermostat question as a system replacement.”
We run repair, replacement and tune-up searches as separate campaigns, so spend moves toward the work you want.
“Our agency reports calls. I want to know what sold.”
Ad leads are matched to the jobs they became, so the report shows repairs booked, replacements sold and new agreements, not a call count.
“When it’s 100 degrees the board is full, and the ads keep spending.”
Budgets follow the weather and your techs’ capacity. We push when you have room and pull back when you’re booked solid.
The strategy
How we plan an HVAC year
The first heat wave and the first cold snap mostly fill themselves. Our plan has you visible when the weather turns and booked in the months it doesn’t.
- Mar to May
Sell spring tune-ups
Cooling tune-up and agreement campaigns go live before the heat. Your CRM reaches past customers first, so ad budget goes to new ones.
- Jun to Aug
Win the heat wave
Map results and repair ads carry the load, with budgets set to how many calls your techs can run.
- Sep to Nov
Fill the fall shoulder
Furnace and heat pump tune-ups, agreement renewals, and replacement offers for the systems your techs flagged all summer.
- Dec to Feb
Cover the cold snaps
No-heat ads ready for the coldest nights, and replacement campaigns for homeowners done nursing an old system.
What we run
What we run for HVAC companies
Your Google Business Profile, a page for every service from AC repair to heat pumps, tune-up pages live before each season, steady reviews and a monthly rank map of your service area.
HVAC SEO 02 Paid advertisingGoogle Search and Meta campaigns with repair, replacement and tune-ups kept apart, budgets that follow the weather and your techs’ capacity.
HVAC paid advertising 03 WebsiteA fast site with one-tap calling for the emergency, financing answers and install photos for the replacement buyer, and a maintenance agreement page that’s easy to say yes to.
HVAC websitesHow we prove it
Tracked from first search to booked jobs
What happens between a homeowner’s first search and the number on your report.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, form and booking on your site, tagged by source
- TrackingAds: leads matched to the job in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Booked jobs + replacement revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that turn into booked jobs.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What HVAC companies get with us
- 01
We measure what you measure
If a number doesn’t tie back to a paying customer, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan around the weather
Your plan and budget are built around your market’s heat waves, cold snaps and shoulder months, and how many calls your techs can run.
- 04
We’ll tell you no
If an idea won’t book jobs, like Facebook ads for emergency AC repair or more spend when your board is already full, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Booked jobsRepairs, tune-ups and installs, by channel
- Replacements soldSystems sold and the campaign that started each one
- Maintenance agreementsNew agreements and renewals, by source
- Cost per booked jobWhat each booked job cost to win, repair and replacement apart
- Rank mapWhere you show up across your service area
- Next movesWhat we’re cutting, adding to and testing
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
Three ways to keep HVAC techs busy
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Booked jobs, replacements sold and new agreements | Usually how many leads were sent | Often clicks, calls and rankings |
| Who gets the homeowner | You alone, from your own map listing, ads and site | Often several HVAC companies at once | Usually you |
| Heat waves and cold snaps | Budgets follow the weather and your techs’ open slots | Rarely planned around your season | Often the same budget every month |
| Booked jobs sent back to Google and Meta | As they’re booked | Rarely | Sometimes, often only form fills |
| Who does the work | Senior people you talk to directly | Usually a sales rep and a lead portal | Often a junior coordinator between you and the work |
Results
Results from our clients
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What HVAC marketing costs
There are two costs. Our flat monthly fee covers the services you pick: local SEO, ads, a website, or any mix of them. Then there’s ad spend, which you pay to the ad platforms directly, sized to your heat waves and cold snaps. Ad spend always stays yours.
We scope it after a free audit of your market, your website, your Google Business Profile and your ad accounts. A three-truck shop in one suburb and a fifteen-truck company across a metro need different plans, and the audit shows which gap is costing you the most jobs.
Replacements and maintenance agreements are tracked on their own. Spend is sized to how many more jobs your techs can run each week, so you’re never paying to fill a board that’s already full.
Free playbook
Want to see how it works first?
Our HVAC marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the HVAC playbook- Local SEO playbookGet into Google’s map results for repair, replacement and tune-up searches, with a page for every service and tune-up pages live before each season.
- Paid advertising playbookRun repair, replacement and tune-up campaigns separately, with budgets that follow the weather and results judged on booked jobs and revenue.
- Website playbookBuild a site that books the emergency in one tap and gives the replacement buyer financing answers, install photos and a reason to choose you.
Questions we get
Hiring us for HVAC marketing
How much does HVAC marketing cost?
It depends on how many markets you’re in, which services you want help with and how much ad spend your season needs. We scope it after a free audit, and ad spend is always yours, separate from our fee.
What’s the best marketing agency for HVAC companies?
The one that can show you which jobs its work booked. Ask any agency how they tie leads to booked jobs in your CRM, whether replacements and agreements are tracked apart from repairs, and who will actually run your account day to day.
How much should an HVAC company spend on marketing?
It depends on how fast you want to grow, how hard your season swings and how many more jobs your techs can run. A company adding trucks needs a bigger push than one holding steady. We size it in the free audit from your market and your capacity, then adjust from there.
When should an HVAC company start marketing for summer?
In early spring. Homeowners are told to book cooling tune-ups before the heat, and pages and campaigns need a few weeks to settle before the first heat wave. Fall works the same way for heating.
Can you help us sell more maintenance agreements?
Yes. We put an agreement offer on every repair page, run tune-up campaigns in spring and fall, and track new maintenance agreements as their own result, so you see which campaigns bring customers who come back every season.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM or dispatch software. Plus the areas you want more installs in and how many calls your techs can take in a week.
Do you work with HVAC companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. HVAC seasons look different in Phoenix than in Minneapolis, so the calendar is built around your market’s weather.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most jobs, often local SEO or repair ads, and add from there.
Can you work with our current marketing company or in-house person?
Yes. Some companies keep an office manager on social posts or a partner on the website and bring us in for SEO and ads. We agree up front on who owns what and track everyone’s work the same way, so you get one report you can trust.
Work with us
Let’s fill the shoulder months
Pick a 30-minute slot. We’ll come with questions about your territory and crews.