Pet waste removal marketing agency
The marketing team for pet waste removal companies that want more yards on the routes they already run
We run local SEO, Google and Meta ads and websites for pooper scooper companies, and we report the one number that pays your techs: recurring customers on the streets you already scoop.
The short version
What does a pet waste removal marketing agency do?
A pet waste removal marketing agency gets dog owners in your service area to find you, see your price and start weekly service. At Lobster Ferret that means local SEO so you show up in Google’s map results for pooper scooper searches by neighborhood, Google and Meta ads that run tight around your routes, and a website where an owner picks their number of dogs and signs up in one short form. Every call and sign-up on your site is tracked by source, so you see which neighborhoods and channels bring in clients.
- Who we work with
- Pet waste removal companies with weekly residential routes and room to grow
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Recurring customers, what each cost to win, revenue by channel
- Where
- Based in Dallas, working with pet waste removal companies across the U.S.
By the numbers
How many backyards need you
- 43.7%of U.S. households own a dogAVMA, U.S. pet ownership statistics (2026)
- 1.5dogs in the average dog-owning householdAVMA, U.S. pet ownership statistics (2026)
- 97%of consumers read reviews for local businessesBrightLocal, Local Consumer Review Survey 2026
Sound familiar?
What we hear from pet waste removal owners
“We sign up yards all over town, and the drive time eats the route.”
A yard across town adds driving to every visit, every week. We target the neighborhoods your routes already run through and report sign-ups by neighborhood.
“People ask for a price, then never sign up.”
Dog owners want a number and a fast start. We put pricing by number of dogs on the page and cut the sign-up to one short form. When we turned Scoop Soldiers’ three-step signup into one instant online sign-up, it got 24% more clients in 14 days.
“Spring cleanups pour in, then they’re gone.”
A cleanup is the easiest first purchase. We pair every cleanup offer with weekly service on the same page, and show ads for weekly service to cleanup customers afterward.
“Half the route pauses in winter, and some never come back.”
A lighter winter schedule, offered before anyone cancels, keeps yards on the route, and ads shown to paused clients before the thaw bring them back.
The strategy
How we plan a pet waste removal year
The spring thaw brings the cleanup calls, and winter decides who stays on the route. Our plan has you visible when yards look their worst and holding clients when the snow comes back.
- Jan to Feb
Build before the thaw
Profile, neighborhood pages and ads ready before the snow melts, including ads shown to paused clients.
- Mar to May
Turn cleanups into weekly service
Cleanup searches start as yards thaw. Ads run tight around your routes, and every cleanup ends with an offer for weekly service.
- Jun to Aug
Peak yard season
Weekly service requests keep coming as families use the backyard. Review requests after the first visits, and a twice-weekly option for multi-dog homes.
- Sep to Dec
Hold the route
A lighter winter schedule offered before anyone cancels. HOA and apartment pet station accounts fill the gaps.
What we run
What we run for pet waste removal companies
Your Google Business Profile, pages for weekly scooping, cleanups and pet waste stations, a page for every neighborhood you want, steady reviews, and a monthly rank map that shows where you show up.
Pet waste removal SEO 02 Paid advertisingGoogle Search and Meta campaigns built around weekly pickup and spring cleanups, targeted to your routes, with job seekers and tool shoppers cut.
Pet waste removal paid advertising 03 WebsiteA fast site with pricing by number of dogs, the neighborhoods you serve, clear notes on gates and service days, and a one-form sign-up that works on a phone.
Pet waste removal websitesHow we prove it
Tracked from first search to new clients
How a new client gets from a search or an ad to your route.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneA call, form or online sign-up, tagged by source
- TrackingAds: ad sign-ups matched to the client in your scheduling software, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- New clients + revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that start weekly service.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
Why pet waste removal companies work with us
- 01
We measure what you measure
If a number doesn’t tie back to a yard on your route, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We know the trade
We’ve done pet waste removal marketing, including Scoop Soldiers’ move to one instant online sign-up. Plans are built around the thaw, summer yards and winter pauses.
- 04
We’ll tell you no
If an idea won’t fill routes, like targeting the whole metro or chasing cleanups with no weekly offer, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- New recurring customersYards added to your routes, by neighborhood and channel
- Cost per recurring customerWhat each recurring customer cost to win
- Cleanups to weeklyHow many one-time cleanups turned into recurring service
- Revenue by channelSEO, Google Ads and Meta, side by side
- RetentionClients still on the route, and paused yards restarted
- Next movesWhat we’re cutting, scaling up and testing
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
Three ways to grow a scooping route
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Recurring customers won and kept | Often leads delivered | Often clicks and lead counts |
| Who gets the lead | Only you | Often several scoopers at once | Usually you |
| How the thaw and winter are handled | Built before the thaw, with winter pauses planned | Often the same all year | Often one flat budget all year |
| Clients sent back to the ad platforms | As they’re booked | Rarely | Rarely |
| Who does the work | Senior team, no handoffs | Usually a lead feed and a sales line | Often a junior account manager |
Results
Results from our clients
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“I have worked with Koby and Lobster Ferret for more than 4 years. … You always get direct and quick responses as well as a clear professional who is passionate and knowledgeable at what they do.”
EJ McCoyCEO, Scoop Soldiers
“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
Cost
What pet waste removal marketing costs
You pay a flat monthly fee for the services you pick: local SEO, ads, a website, or all three. Ad spend goes to the ad platforms directly, and spring cleanups usually get the biggest share of it.
We scope it after a free audit of your market, site, Google profile and ad accounts, starting from the streets your techs already scoop.
Spend is sized to how many more stops your techs can fit on a route. With 43.7% of U.S. households owning a dog (AVMA), there’s room to add yards on the streets you already drive.
Free playbook
Want to see how it works first?
Our pet waste removal marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the pet waste removal playbook- Local SEO playbookGet into Google’s map results for pooper scooper searches in the neighborhoods you already scoop, with a page for each one and a steady flow of recent reviews.
- Paid advertising playbookRun Google and Meta ads that stay inside your routes, cut job seekers and tool shoppers, and judge them on the recurring customers they bring in.
- Website playbookBuild a site that answers the three questions every dog owner has: do you come to my street, what does it cost for my dogs, how do I start.
Questions we get
Hiring us for pet waste removal marketing
How much does pet waste removal marketing cost?
It depends on how many markets you’re in, which services you want help with and how much ad spend your routes need. We scope it after a free audit, and ad spend is always yours, separate from our fee.
When should a pet waste removal company start marketing for spring?
In January or February, before the thaw. Cleanup searches start when the snow melts, and campaigns and pages need a few weeks to settle before then. In warm markets the spring push is smaller and sign-ups are steadier all year.
Have you worked with pet waste removal companies before?
Yes. Scoop Soldiers got 24% more clients in 14 days after we turned its three-step signup (an inquiry, then card details sent separately by email, then a service form) into one instant online sign-up, with a 19% lower cost per client and 44% more leads on nearly the same ad spend.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your scheduling software or CRM. Plus a list of the neighborhoods you want to fill.
Do you work with pet waste removal companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. Snow markets and warm markets get different calendars.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most clients, often the sign-up form or spring ads, and add from there.
What’s the best marketing agency for pet waste removal companies?
One that reports new recurring customers and how many cleanups became weekly service. Ask any agency how they match a sign-up to the client in your scheduling software, how tightly they target around your routes, and what they do to hold clients through winter.
How much should a pet waste removal company spend on marketing?
It depends on how fast you want to grow, your season and how many more yards your techs can fit on a route. Snow markets need a bigger spring push, and warm markets stay steadier all year. We size it in the free audit.
Do you only work with pet waste removal companies?
We work with home services companies, and pet waste removal is one we know well. Every plan is built for the trade, so yours follows the thaw, summer yards and winter pauses.
Work with us
Let’s fill your routes one street at a time
Pick a 30-minute slot. We’ll come with questions about your territory and crews.