Window cleaning marketing agency
The marketing team for window cleaning companies that want full routes
We run local SEO, Google and Meta ads and websites for multi-crew window cleaning companies, and we report the number that pays your crews: booked jobs on the routes you already run, homeowners who book every spring and fall, and storefronts on a schedule.
The short version
What does a window cleaning marketing agency do?
A window cleaning marketing agency gets homeowners and businesses in your service area to find you, get a price and book. At Lobster Ferret that means local SEO with separate residential, commercial and add-on pages, Google and Meta ads that peak in spring and fall and keep residential and commercial budgets apart, and a website that prices by home size and books on a phone. Every call and booking on your site is tracked by source, so you see which area and which channel actually paid.
- Who we work with
- Multi-crew window cleaning companies, residential and commercial
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Booked jobs, repeat customers, commercial accounts, revenue by channel
- Where
- Based in Dallas, working with home services companies across the U.S.
By the numbers
What window cleaning marketing is up against
- $221average cost of a residential window cleaningHomeAdvisor, window cleaning cost guide
- Twice a yearhow often HomeAdvisor recommends cleaning windowsHomeAdvisor, window cleaning cost guide
- $67median cost per Google lead for window cleaningLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
Sound familiar?
What window cleaning owners run into
“We’re booked solid in April and October and scrambling in July.”
Storefront, office and HOA campaigns fill the gap between the residential peaks, and budgets shift to match your schedule.
“Our ads bring in people who want new windows.”
Replacement, tinting, supply and DIY searches get cut every month, so the budget goes to people who want their glass cleaned.
“Customers love us, then forget to call back.”
HomeAdvisor recommends cleaning windows twice a year. A spring and fall option at booking and reminders from your scheduling software are part of the plan, so the second job doesn’t depend on memory.
“We drive across town for one house.”
We target the suburbs where your stops already cluster and report results by area, so new stops land on routes you already run.
The strategy
How we plan a window cleaning year
Spring and fall bring the rush. The months in between decide whether your crews sit idle. Our plan covers both.
- Jan to Feb
Build before spring
Profile, service pages and ads ready before spring cleaning starts. Your booking software reminds last fall’s customers to book.
- Mar to May
Spring cleaning
Residential ads peak around the suburbs you serve. Screens, tracks and hard water removal are offered at booking.
- Jun to Aug
Commercial and add-ons
Storefront, office and HOA campaigns fill the gap between peaks. Review requests go out after every job.
- Sep to Dec
Fall and the holidays
Fall cleanings before the holidays, and next spring’s visit booked while the glass is still clean.
What we run
What we run for window cleaning companies
Your Google Business Profile, separate pages for residential, commercial and add-ons like screens and hard water removal, a page per suburb, steady reviews and a monthly rank map.
Window cleaning SEO 02 Paid advertisingGoogle Search and Meta campaigns with residential and commercial kept apart, peaking in spring and fall, with replacement and tint searches cut every month.
Window cleaning paid advertising 03 WebsiteA fast site with pricing by home size or window count, a separate path for commercial managers, and online booking with a spring and fall option.
Window cleaning websitesHow we prove it
Tracked from first search to booked jobs
Every booked job comes back from your CRM with its value, and repeat visits are counted.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, form and booking on your site, tagged by source
- TrackingAds: leads matched to the job in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Booked jobs + revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that turn into booked jobs.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What window cleaning companies get with us
- 01
We measure what you measure
Booked jobs, repeat customers and commercial accounts. If a number doesn’t tie back to a customer, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan around your two peaks
Spring and fall for homeowners, year-round for commercial. Budgets rise and fall with those peaks.
- 04
We’ll tell you no
If an idea won’t fill your routes, like chasing one-off jobs across the metro, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Booked jobsNew cleanings booked, by area and channel
- Cost per booked jobWhat each booked job cost to win
- Repeat customersHomeowners booked for both spring and fall
- Commercial accountsStorefronts and offices on a schedule
- Rank mapWhere you show up across your service area
- Next movesWhat we’re cutting, adding to and testing next
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare for window cleaning companies
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Booked jobs, repeat customers and commercial accounts | Usually leads delivered, booked or unbooked | Often calls, clicks and rankings |
| Who gets the homeowner | You alone, from your own profile, pages and ads | Often several window cleaners at once | Usually you |
| How spring and fall are handled | Past customers reminded through your booking software first, then campaigns timed to each peak, with commercial filling summer | Whatever comes in, whenever it comes in | Often the same budget all year |
| Booked jobs sent back to the ad platforms | As they’re booked | Rarely | Rarely |
| Who does the work | Senior people you talk to directly | Usually a sales rep and a platform | Often junior staff behind an account manager |
Results
Results from our clients
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What window cleaning marketing costs
There are two costs. Our flat monthly fee covers the services you choose: local SEO, paid ads, your website, or a mix. Ad spend is separate, and you pay it to Google and Meta directly.
We scope it after a free audit of your market, your site, your Google Business Profile and your ad accounts, so the plan fits the suburbs you want to fill and the commercial work you want to grow.
Ad spend is sized to how many more homes and storefronts your crews can reach, and we measure it against revenue, counting customers who come back each spring and fall. Google window cleaning leads run about $67 at the median (LocaliQ), which can pay off well when the customer books twice a year.
Free playbook
Want to see how it works first?
Our window cleaning marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the window cleaning playbook- Local SEO playbookGet into Google’s map results in the suburbs where your stops cluster, with separate pages for residential, commercial and add-ons.
- Paid advertising playbookRun Google and Meta ads that peak in spring and fall, keep residential and commercial apart and get judged on booked jobs.
- Website playbookBuild a site that answers where you work, what it costs and when you can come, and books the next visit too.
Questions we get
Hiring us for window cleaning marketing
How much does window cleaning marketing cost?
It depends on how many markets you’re in, which services you want help with and how much ad spend your spring and fall peaks need. We scope it after a free audit, and ad spend is always yours, separate from our fee.
When should a window cleaning company start marketing?
Build in January and February, then peak in spring and fall, when most homeowners book. Commercial campaigns can run year-round and help fill the summer gap. Reminders to past customers go out first, from your booking software, ahead of each season’s wider campaigns.
Can you help us win more commercial accounts?
Yes. Commercial gets its own pages and campaigns, built around what storefront and office managers look for: proof of insurance, reliability and a schedule that fits theirs. The report shows commercial accounts separately from residential jobs.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM. Plus a list of the suburbs you want to fill and the commercial work you want to grow.
Do you work with window cleaning companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. Spring and fall arrive at different times in different markets, so we plan around your weather and your crews.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most customers, often local SEO or spring ads, and add from there.
What’s the best marketing agency for window cleaning companies?
Ask any agency how they’ll match a quote request to a booked job, whether the report shows who came back for a second season, and who does the work each month. Window cleaning grows on repeat business, so the report should count it.
How much should a window cleaning company spend on marketing?
It depends on how many more customers you want, how strong your spring and fall peaks are and how many more homes your crews can fit in. Commercial work can carry spend through the summer gap. We size it in the audit and adjust as cleanings book.
Do you only work with window cleaning companies?
No. We work with home services companies, and every plan is built for the trade. Yours is set around the spring and fall peaks, commercial accounts and customers who book every season.
Work with us
Let’s fill your spring and fall routes
Pick a 30-minute slot. We’ll come with questions about your territory and crews.