Window Cleaning · Paid ads
Window cleaning ads that fill your routes
A window cleaning ad that books a single house across town barely pays for the drive. We run Google and Meta ads that fill the neighborhoods your crews already work, keep residential and commercial apart, and report what they actually booked.
The short version
Do Google Ads work for window cleaning companies?
Yes. The median Google lead for window cleaning costs about $67 (LocaliQ, 2025), so waste adds up fast. Window cleaning ads work best when they target homeowners and businesses searching for the service, run in tight areas around your routes, peak in spring and fall, and filter out window replacement, tinting and DIY searches. Judge results by cost per booked job and how many customers book again.
- Platforms
- Google Search and Meta (Facebook and Instagram)
- When to launch
- Ahead of spring and fall, with commercial campaigns year-round
- What we measure
- Cost per booked job and revenue, by campaign, area and residential or commercial
- Benchmark
- Window cleaning leads on Google: about $67 median (LocaliQ, 2025)
The search terms report
Where window cleaning ad budgets get wasted
Every month we read the actual searches your ads showed up for. In window cleaning, the wasted spend is predictable: replacement and tint shoppers, DIYers, equipment buyers and job seekers.
Cut: never going to book
| Search term | Why it’s cut |
|---|---|
| Wrong trade | |
| Wrong service | |
| Shopping for equipment | |
| DIY | |
| Job seeker |
Keep: searches that book
- “window cleaning service [suburb]”Ready to book
- “storefront window cleaning near me”Scheduled account
- “window and gutter cleaning [city]”Bigger ticket
Example search terms. Yours come from your account.
What makes window cleaning different
Window cleaning ads have to respect the route
- 01
Residential and commercial don’t mix
A homeowner and a property manager search, compare and decide differently. Each gets its own campaign, ads and budget.
- 02
Demand peaks twice a year
Spring and fall carry most residential demand. Budgets follow those peaks instead of an even monthly split.
- 03
The customer who books again is the goal
A one-time cleaning and a twice-a-year customer can cost the same to get. We steer the budget toward customers who book again.
What we do
What we run for window cleaning companies
- 01
Google Search campaigns
Residential and commercial campaigns built around window cleaning, screens and tracks, and window and gutter bundles, targeted to your routes.
- 02
Meta ads
Spring and fall offers and add-ons shown to homeowners in your service area before they search.
- 03
Landing pages
Pages built for each ad, with pricing by home size, recent reviews and a quote form that works on a phone.
- 04
Negative keywords
Window replacement, tinting, equipment, DIY and job searches cut every month.
- 05
Booked jobs sent back
Booked jobs and their value from your CRM sent back to Google and Meta, so bidding works toward real customers.
- 06
Seasonal budgets
Spend scaled up before spring and fall, and pulled back when your crews are booked out.
Results
Results from our clients
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study“We’re converting at higher rates than ever in our company’s 36 years in business.”
Matthew WeberShades of TexasRather do it yourself?
The window cleaning ads playbook is free
The basics we start from, written down for owners who want to run ads in-house.
Questions we get
Window cleaning ads FAQ
How much should a window cleaning company spend on Google Ads?
Start from what a customer is worth and how many more jobs your crews can handle. The median Google lead for window cleaning costs about $67 (LocaliQ, 2025), and not every lead books. We size the budget to a target cost per booked job and spend more once the numbers hold.
When should window cleaning ads run?
Residential campaigns should be live a few weeks before spring and fall, so they have data when homeowners start booking. Commercial campaigns can run year-round and help keep crews busy between the peaks. Budgets come down when your schedule is full.
Should residential and commercial window cleaning ads be separate?
Yes. The searches, the decision makers and the value of the job are different. Separate campaigns let us set budgets, ads and landing pages for each, and see which side is actually paying, instead of averaging a storefront contract with a one-time house.
Can you track window cleaning ads to booked jobs?
Yes. We track calls, forms and online bookings and match them to customers in your CRM, so the report shows the jobs each campaign booked, which customers came back and the revenue. How much we can match depends on what your CRM can connect to.
What makes window cleaning ads fail?
Targeting the whole metro, letting window replacement and tint searches in, running the same budget all year, and judging campaigns by clicks or lead count. Each one spends money on people who were never going to book a window cleaning.
Work with us
Let’s see what your ads actually booked
Pick a 30-minute slot. We’ll come with questions about your territory and crews.