Landscaping · Paid ads
Landscaping ads that fill routes and sign projects
The maintenance prospect wants a price and a start date. The project prospect wants to see a backyard like the one they’re imagining. We run separate Google and Meta campaigns for each, and we report the booked jobs and revenue each one brings in.
The short version
Do Google Ads work for landscaping companies?
Yes. They work best when maintenance and design-build run as separate campaigns. Maintenance ads should target recurring-service searches in tight areas around your existing routes. Project ads should target design, hardscape and outdoor living searches across a wider area, land on gallery pages that match the search, and keep remarketing while the homeowner decides. Both should filter out job seekers and DIY searches and be judged on booked jobs.
- Platforms
- Google Search and Meta (Facebook and Instagram)
- When to launch
- Late winter for spring, late summer for the fall install window
- What we measure
- Cost per booked job and revenue, with maintenance and projects reported separately
- Benchmark
- Landscaping leads on Google: about $118 median (LocaliQ, 2025)
The search terms report
Where landscaping ad budgets get wasted
Every month we read the actual searches your ads showed up for. In landscaping, the wasted spend is predictable: job seekers, DIYers, people shopping for materials and searches from outside the area you serve.
Cut: never going to book
| Search term | Why it’s cut |
|---|---|
| Job seeker | |
| DIY | |
| Shopping for materials | |
| Wants software | |
| Outside your area |
Keep: searches that book
- “landscape maintenance company [suburb]”Signs a contract
- “paver patio contractor near me”Hardscape project
- “landscape design and installation [city]”Design-build project
Example search terms. Yours come from your account.
What makes landscaping different
Landscaping ads need separate campaigns for routes and projects
- 01
Each search needs its own page
A maintenance search should land on pricing and a sign-up. A patio search should land on patio photos and a consultation request. One page that tries to do both usually loses both.
- 02
Different areas
Maintenance campaigns stay tight around your routes. Project campaigns can reach further, because a five-figure install is worth the extra drive.
- 03
Different timelines
A maintenance lead can sign in days. A project lead can take weeks, so we judge project campaigns over a longer window.
What we do
What we run for landscaping companies
- 01
Maintenance search campaigns
Built around landscape maintenance, cleanups and recurring services, targeted to the neighborhoods your crews already work.
- 02
Project search campaigns
Landscape design, paver patios, retaining walls and outdoor kitchens, each with its own ads and its own landing page.
- 03
Meta ads
Before-and-after project photos and seasonal offers shown to homeowners in your area, plus remarketing to people who looked at your galleries.
- 04
Negative keywords
Job seekers, DIY searches, material shoppers and out-of-area searches cut every month.
- 05
Booked jobs sent back to Google and Meta
New maintenance customers and signed projects from your CRM, with their value, so bidding learns which searches bring in real revenue.
- 06
Seasonal budgets
Spend scaled up for spring and the fall install window, and pulled back when crews and the install calendar are full.
Results
Results from our clients
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study“Lobster Ferret treats our business like it’s their own. When we hit a wall getting our systems connected, they found a way through it instead of waiting around.”
Rather do it yourself?
The landscaping ads playbook is free
Every step we take, written down for owners who want to run ads in-house.
Questions we get
Landscaping ads FAQ
What’s a good cost per lead for landscaping?
Google landscaping leads have a median cost of about $118 (LocaliQ, 2025). Maintenance leads usually cost less than design-build leads. We judge both by the jobs they bring in, because a project lead that costs more and signs a backyard renovation is still the better buy.
Do Facebook ads work for landscaping?
They work well for project work, because landscaping sells on pictures. Before-and-after photos and project stories reach homeowners before they search, and remarketing keeps you in front of them while they compare quotes. For maintenance, Google usually comes first because it catches people already looking for a crew.
When should landscaping ads start?
Late winter for spring cleanups, maintenance sign-ups and spring installs. Late summer for the fall install window. Campaigns need a few weeks of data to settle, and by the first warm weekend your competitors are already bidding on the same searches.
Can you track which landscaping ads sign projects?
Yes. Calls, forms and consultation requests are tracked and matched to booked jobs in your CRM, so the report shows which campaigns bring in signed projects and revenue.
Why do landscaping ad campaigns fail?
Mixing maintenance and design-build in one campaign, targeting the whole metro for weekly work, starting after the spring rush, and judging results by clicks or lead count. Each one spends money on people who were never going to hire you for the work you want.
Work with us
Let’s fill your routes and your install calendar
Pick a 30-minute slot. We’ll come with questions about your territory and crews.