House cleaning PPC agency
House cleaning PPC that fills your schedule with recurring customers
We’re a house cleaning PPC agency running Google Ads for cleaning companies with a recurring residential base. Recurring, deep and move-out cleaning get their own campaigns, and searches from job seekers are blocked every week.
The short version
What does a house cleaning PPC agency do?
A house cleaning PPC agency builds and manages your paid ads on Google and Meta so homeowners in the neighborhoods you serve find you when they’re ready to hand off the cleaning, and so the budget goes to clients who book recurring service. At Lobster Ferret that means maid service Google Ads for recurring, deep and move-out cleaning, a growing list of blocked job searches, Meta ads for spring cleaning and recurring offers, and landing pages with pricing by home size and online booking.
- Who it’s for
- House cleaning companies with multiple teams and a recurring residential base
- What we manage
- Google Ads, Meta ads, booking pages and tracking
- What we report
- Recurring customers and what each one cost, by campaign and neighborhood
- Where
- Based in Dallas, managing house cleaning ads across the U.S.
What’s included
House cleaning Google Ads management, done for you
Everything it takes to fill open slots with recurring work, run by a senior team. You approve the plan and your teams do the cleaning.
- 01
Search campaigns by type of clean
Recurring, deep, and move-in and move-out cleaning, each with its own keywords, ads and budget, targeted to your neighborhoods.
- 02
Job seeker blocking
Searches for cleaning jobs use the same words as searches for a cleaner. We block hiring, pay and application searches and add to the list every week.
- 03
Meta ads for recurring offers
Spring cleaning, move-out and first-clean offers shown to homeowners in your service area, plus ads shown to people who checked prices and didn’t book.
- 04
Booking landing pages
Pages with pricing by home size, real team photos, recent reviews and online booking that works on a phone, so price shoppers don’t wait on a callback.
- 05
Call and booking tracking
Calls and online bookings tracked by campaign, each booking with its value.
- 06
Bidding that learns from real customers
Recurring customers and their value from your scheduling software sent back to Google and Meta, so bidding learns the difference between a one-time move-out and a bi-weekly customer.
- 07
Budgets that follow open slots
Spend raised when your teams have openings and ahead of spring cleaning and move season, and pulled back when the schedule is full.
- 08
Monthly cleaning ads reporting
New recurring customers and what each one cost, first cleans that turned into recurring service and job seeker spend blocked.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Campaigns we build
House cleaning ad campaigns we build
A move-out clean books once. A bi-weekly client books for years. Separate campaigns show which searches bring the clients worth paying for.
Recurring house cleaning
Weekly, bi-weekly and monthly cleaning searches in your target neighborhoods, sent to a page that sells recurring service.
Deep cleaning
First cleans and deep cleans priced by home size, with a page that offers recurring service after the first visit.
Move-in and move-out cleaning
One-time jobs on their own budget, raised for summer move season, so they don’t crowd out recurring customers.
Spring and holiday cleaning
Seasonal campaigns built ahead of spring cleaning and the holidays, when homeowners book a one-time clean you can turn into recurring service.
Neighborhood fill-in
Targeting kept close to the streets where your teams already clean, so new homes fit the schedule without extra drive time.
Brand campaign
Your company name protected so franchises and booking apps don’t sit above you when a past client searches for you.
How we work
How we run your house cleaning ads
- 01
Audit
We go through your ad account, search terms and booking pages to see how much spend goes to job seekers and which campaigns lead to recurring service.
- 02
Tracking first
Online booking tracking and the connection to your scheduling software are set up before budgets change, so every booking ties back to a campaign.
- 03
Build
Campaigns by type of clean, a job seeker block list, pages with pricing and booking, and budgets sized to your teams’ open slots.
- 04
Manage weekly
Search terms, bids and budgets adjusted every week, with new job seeker searches blocked as they show up.
- 05
Report monthly
Results by campaign, plus where budget goes next.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your monthly report
What your monthly ads report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- Recurring customers from adsCounted by campaign and neighborhood
- Cost per recurring customerWhat each new recurring customer cost to win
- First clean to recurringHow many one-time cleans from ads turned into recurring service
- Job seeker spend blockedJobs, hiring and pay searches cut, and what they were costing
- Revenue by campaignWhat each campaign’s clients are worth over a year
- Next monthWhere budget moves next, and why
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare to lead services and other agencies
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| Who gets the client | Only you | Often several cleaning companies | Only you |
| What you’re judged on | Recurring customers | Leads delivered | Clicks and calls |
| Job seeker searches | Blocked and checked weekly | Not visible to you | Often left running |
| One-time vs. recurring cleans | Separate campaigns and budgets | Categories you pick | Often one campaign |
| Recurring customers sent back to Google | Yes, from your scheduling software | No | Rarely |
Results
Results from our clients
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
Cost
What house cleaning PPC management costs
Two pieces: our fee for running the ads and the ad budget itself. Both platforms bill the budget to you, so you can always see exactly what was spent.
The fee follows how many types of clean, platforms and neighborhoods we’re running. We scope it after a free audit of your account and market, so it fits how many open slots you need to fill.
We size ad spend to a target cost per recurring customer and your teams’ open slots. For context, the median Google lead for cleaning and maid services costs about $47 (LocaliQ, 2025), and a move-out clean costs about as much to win as a bi-weekly customer.
Rather do it yourself?
The house cleaning ads playbook is free
The basics we start from, written down for owners who want to run ads in-house.
Questions we get
Hiring a house cleaning PPC agency
How much does house cleaning PPC cost?
We quote our fee after a free audit, based on the types of clean, platforms and neighborhoods in the plan. Ad spend is separate, billed to you by Google and Meta. We size it to a target cost per recurring customer and the open slots on your teams’ schedules.
What’s the best PPC company for cleaning companies?
The one that shows you how much of your budget went to job seekers and keeps one-time and recurring cleans apart. Ask any cleaning company advertising agency to show you the job searches they block in an account like yours. A short or empty list tells you a lot.
How soon will cleaning ads bring in more recurring customers?
Ads start showing right away, and new campaigns usually need a few weeks of bookings before bidding steadies. Recurring work books all year, so campaigns can start any time, with budgets raised ahead of spring cleaning and summer move-out season.
Can you take over our current Google Ads account?
Usually. The audit comes first, and we keep the account’s history and anything that’s already bringing in recurring customers. If job seekers are getting through, the ads cover the whole metro or clicks land on a home page with no pricing, we’ll show you the cost of that before changing it.
How do cleaning ads fit with SEO and our website?
Ads fill open slots now, and SEO brings in recurring customers you don’t pay for per click. Both work better when the click lands on a page with a starting price by home size and online booking, because people who ask for a price and hear nothing tend to book someone else.
What do you need from us to start?
Access to Google Ads, Meta, your website and analytics, plus the scheduling or CRM software that shows which clients are on recurring service. Then the neighborhoods you want to fill and how many open slots your teams have.
How do we know the cleaning ads are working?
Each month’s report shows the recurring customers your ads brought in, what each one cost and what we changed. Bookings are the early signal.
Work with us
Let’s fill your schedule with recurring work
Pick a 30-minute slot. We’ll come with questions about your territory and crews.