Pest control PPC agency
Pest control PPC that sells more quarterly plans
We’re a pest control PPC agency running Google Ads for pest control companies, built pest by pest and timed to your region’s pest calendar. Termites, mosquitoes, rodents and general pest each get their own campaign inside your routes, and every month you see the initial treatments the ads booked and how many became plans.
The short version
What does a pest control PPC agency do?
A pest control PPC agency builds and manages your paid ads on Google and Meta so homeowners on your routes find you the day they spot ants in the kitchen or droppings in the garage, and so the budget goes to customers who stay on a plan. At Lobster Ferret that means pest control Google Ads management with a campaign and landing page for each pest you treat, Meta ads for seasonal prevention offers, and budgets that move with the pest seasons in your region.
- Who it’s for
- Pest control companies selling quarterly plans after an initial treatment
- What we manage
- Google Ads, Meta ads, pest landing pages and tracking
- What we report
- Initial treatments, new plans and cost per recurring customer, by pest
- Where
- Based in Dallas, managing pest control ads across the U.S.
What’s included
Pest control Google Ads management, done for you
Everything it takes to fill your routes with recurring customers, handled by a senior team. You approve the plan and your techs run the stops.
- 01
Search campaigns pest by pest
General pest, termites, mosquitoes, rodents, bed bugs and wildlife, each with its own keywords, ads and budget, so you can see which pests pay.
- 02
Pest calendar budgets
Spend raised before ant, termite swarm and mosquito season in your region and moved to rodents as the weather cools, so the budget follows the bugs.
- 03
Meta ads for prevention plans
Seasonal prevention and quarterly plan offers shown to homeowners in your service area, plus ads shown again to people who checked prices and didn’t book.
- 04
Pest landing pages
A page for each pest with what the treatment involves, answers about kids and pets, plan details and booking that works on a phone.
- 05
Call and booking tracking
Calls, forms and online bookings tracked by campaign and pest.
- 06
New plans sent back to Google and Meta
Initial treatments and new plans, with their value, from your CRM, so bidding learns which searches turn into customers who stay.
- 07
Search terms and wasted spend
We read the searches your ads showed up for and cut DIY remedies, spray shoppers, tech job searches and people looking up another company’s number.
- 08
Monthly pest control ads reporting
Initial treatments, new plans, cost per recurring customer and revenue by pest, with which season we’re budgeting for next.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Campaigns we build
Pest control ad campaigns we build
Every pest has its own season and its own price. A termite inspection is a big decision. An ant call is a fast one that should end in a plan.
General pest and quarterly plans
Ants, roaches and spiders, sent to a page that turns the first spray into a quarterly plan.
Termite inspections and treatment
High-value work with its own budget, ramped up before swarm season and kept away from cheaper general pest clicks.
Mosquito service
Seasonal campaigns that launch before backyard season and sell the full season of treatments where you offer it.
Rodent control
Mouse and rat campaigns raised as the weather cools and rodents move indoors, with exclusion work offered alongside.
Bed bugs and wildlife
Urgent, higher-ticket jobs on their own budget where you offer them, so they don’t compete with quarterly plans.
Brand campaign
Your company name protected so national chains and lead services don’t sit above you when a current customer looks you up.
How we work
How we run your pest control ads
- 01
Audit
We go through your ad account and pest pages to see which pests start plans and where budget goes to DIY and product searches.
- 02
Tracking first
We connect booking tracking and your CRM before touching budgets, so a first treatment can be followed all the way to a plan.
- 03
Build by pest
Campaigns and landing pages for each pest you treat, a pest calendar for your region and budgets sized to the open stops on your routes.
- 04
Manage weekly
Search terms, bids and budgets adjusted every week, with spend shifted as one pest season ends and the next one starts.
- 05
Report monthly
Results by pest, and which season we’re building toward next.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your monthly report
What your monthly ads report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- Initial treatments from adsNew customers booked, by pest and campaign
- New plansTreatments from ads that turned into quarterly plans
- Cost per recurring customerWhat each recurring customer cost to win
- Revenue by pestWhich pest campaigns produced plan revenue
- Searches cutJunk searches found and blocked, and what they were costing
- Next monthWhich pest season we’re budgeting for next, and why
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare to lead services and other agencies
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| Who gets the customer | Only you | Often several exterminators | Only you |
| What you’re judged on | Recurring customers and revenue | Leads delivered | Clicks and calls |
| How pests are handled | Separate campaigns by pest | Categories you pick | Often one general campaign |
| Budget timing | Follows your region’s pest seasons | Usually by lead volume | Often an even monthly split |
| New plans sent back to Google | Yes, from your CRM | No | Rarely |
Results
Results from our clients
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“We’re converting at higher rates than ever in our company’s 36 years in business.”
Matthew WeberShades of Texas
Cost
What pest control PPC management costs
The price has two parts. We charge a fee to build and manage the campaigns, and the ad platforms bill your ad spend to you directly, so you can see it pest by pest and month by month.
We quote the fee by how many pests, platforms and service areas we’re running. It’s scoped after a free audit of your account, routes and market, so it fits the seasons you need to cover.
We size ad spend to a target cost per recurring customer and how many open stops your routes have. Quarterly plans run $100 to $300 per visit (HomeAdvisor, 2025), so a customer who stays is worth far more than one treatment. That’s why we report what each recurring customer cost to win.
Rather do it yourself?
The pest control ads playbook is free
The basics we start from, written down for owners who want to run ads in-house.
Questions we get
Hiring a pest control PPC agency
How much does pest control PPC cost?
After a free audit we quote a fee based on the pests, platforms and service areas in the plan. The ad platforms bill ad spend to you separately. We set the budget from a target cost per recurring customer and the open stops on your routes, and move it with the pest seasons.
What’s the best PPC company for pest control?
The one that tracks first treatments through to plans and builds a separate campaign for each pest you treat. Ask any pest control advertising agency how new plans are sent back to Google Ads and how budgets change between termite and rodent season. Clear answers to both say a lot.
How soon will pest control ads bring in new plans?
Ads go live right away, and bidding steadies after a few weeks of tracked treatments. Plans follow the initial treatment, so the full picture takes a little longer. Campaigns built in late winter are settled by the time ants and termites wake up.
Can you take over our current pest control Google Ads account?
Usually. We audit what’s there, keep what books plans and leave the account’s history intact. If every pest runs in one generic campaign, DIY and product searches get through, or results are judged on form fills, we’ll show you what that costs first, then fix it.
How do pest control ads fit with SEO and our website?
Ads catch homeowners the day they find the problem. SEO brings in recurring customers you don’t pay for per click from the pest pages that rank in your area. Both work better when the click lands on a page for that pest with plan details and booking that works on a phone, so most companies do best running all three together.
What do you need from us to start?
Access to Google Ads, Meta, your site and analytics, and to the CRM or routing software that shows which treatments became plans. Tell us the pest treatments you want to grow and where you want new stops on your routes.
How do we know the pest control ads are working?
Your monthly report lists initial treatments, new plans, cost per recurring customer and revenue by pest, plus what we cut and changed. Treatments are the early signal. We judge results on plans.
Work with us
Let’s grow your recurring plans
Pick a 30-minute slot. We’ll come with questions about your territory and crews.