Junk removal marketing agency
The marketing team for junk removal companies that want full trucks
We run local SEO, Google and Meta ads and websites for junk removal companies, and we report the number that pays for the truck: booked jobs and the revenue they bring in, by campaign.
The short version
What does a junk removal marketing agency do?
A junk removal marketing agency gets people in your territory to find you, trust your price and book a haul this week. At Lobster Ferret that means local SEO so you show up in Google’s map results across the towns your trucks run, Google and Meta ads that filter out free-pickup and donation searches, and a website with volume pricing and photo quotes. Every call, form and photo quote on your site is tracked by source, so you see which campaign filled the truck.
- Who we work with
- Junk removal companies with one or more trucks and room on the schedule
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Booked jobs, cost per booked job, revenue by channel
- Where
- Based in Dallas, working with home services companies across the U.S.
By the numbers
What a junk removal job is worth
- About $250average junk removal jobThis Old House, junk removal cost
- $600 to $800for a full truckloadThis Old House, junk removal cost
- About $1,250average estate cleanoutHomeAdvisor, estate clean-out cost guide
Sound familiar?
What junk removal owners run into
“Half our calls want it hauled for free.”
Free pickup, donation and dump searches share words with paying ones. We cut them from your ads every month and show you what they were costing.
“The franchises are all over Google.”
Google’s map results weigh relevance, distance and prominence. Ad budget doesn’t buy a spot. We build your profile, area pages and reviews so a local crew can compete near its trucks.
“Some weeks we’re slammed. Some weeks the truck sits.”
Ad budgets follow your schedule: up when trucks have room, down when they’re booked. Commercial accounts get their own page and ads to fill the slow weeks.
“We get a lot of single-item calls.”
We track what every job is worth so bidding favors cleanouts and full loads.
The strategy
How we plan a junk removal year
Residential jobs come in waves around spring cleaning and moving season. Commercial accounts fill the gaps. Our plan keeps the truck full through both.
- Jan to Feb
Build before spring
Pages, profile and ads ready before spring cleanouts start. Ads and a commercial page reach property managers and realtors while the schedule has room.
- Mar to May
Spring cleanouts
Garage, basement and yard cleanouts pick up. Ads lean into same-week availability while the trucks have space.
- Jun to Aug
Moving season
Move-outs, apartment turnovers and estate cleanouts. Budgets follow truck capacity week to week.
- Sep to Dec
Fill the slower weeks
Renovation debris, commercial accounts and pre-holiday cleanouts keep the trucks moving as residential calls slow down.
What we run
What we run for junk removal companies
Your Google Business Profile, a page for every type of haul and every town you want, real photos of trucks and loads, steady reviews and a monthly rank map.
Junk removal SEO 02 Paid advertisingGoogle Search and Meta campaigns split by job type, pushed when the trucks have room, with free-pickup, donation and dump searches cut every month.
Junk removal paid advertising 03 WebsiteA fast site that explains volume pricing with real examples, takes photo quotes from a phone and lists what you take and what you don’t.
Junk removal websitesHow we prove it
Tracked from first search to booked job
What we track at each step, from the first search to the booked job.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, form and photo quote on your site, tagged by source
- TrackingAds: jobs booked from ads matched in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Booked jobs + revenueReported monthly, by channel where it can be tracked
Next month’s budget follows the searches that turn into booked jobs.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What junk removal companies get with us
- 01
We measure what you measure
We report revenue per truck day. If a number doesn’t tie back to a paid job, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan around truck space
What you sell is space on the truck this week. Budgets follow your schedule, and spring and moving season are planned months ahead.
- 04
We’ll tell you no
If an idea won’t fill the truck, like chasing free-pickup searches or a territory your crews won’t drive, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Booked jobsPaid jobs, by job type and channel
- Cost per booked jobWhat each booked job cost to win
- Average job valueWhether marketing brings full loads or single items
- Revenue by channelSEO, Google Ads and Meta, side by side
- Rank mapWhere you show up across your territory
- Next movesWhat we’re cutting, expanding and testing
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
Three ways to keep the trucks full
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Booked jobs and revenue per truck day | Often leads delivered | Often clicks and lead counts |
| Who gets the job request | Only you, from your own profile and ads | Often several haulers at once | Usually you |
| How slammed and slow weeks are handled | Budgets follow truck space week to week | Often the same flow either way | Usually one set budget all month |
| Booked jobs sent back to Google and Meta | As they’re booked | Rarely | Rarely |
| Who does the work | Senior team, no handoffs | Usually a sales rep and a lead app | Often a junior account manager |
Results
Results from our clients
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What junk removal marketing costs
You pay a flat monthly fee for the services you pick: local SEO, ads, a website, or all three. Ad spend is separate and goes straight to the ad platforms, so you see every dollar of it.
We scope it after a free audit of your market, your site, your Google profile and your ad accounts. That shows which towns your trucks can win and where money is being wasted today.
We measure it against what it brings in, sized to how many more jobs your trucks can take each week. A full truckload runs $600 to $800 (This Old House), so a few extra full loads a week add up over a season.
Free playbook
Want to see how it works first?
Our junk removal marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the junk removal playbook- Local SEO playbookGet into Google’s map results across the towns your trucks run, with a page for every type of haul and real photos that prove a local crew is coming.
- Paid advertising playbookRun Google and Meta ads that keep free-pickup searches out, push same-week jobs when trucks have room and get judged on booked jobs.
- Website playbookBuild a site that answers what every customer asks first: do you take this, roughly what will it cost, and how soon can you come.
Questions we get
Hiring us for junk removal marketing
How much does junk removal marketing cost?
It depends on how many towns you cover, how many trucks you need to fill and which services you want help with. We scope it after a free audit, and ad spend is always yours, separate from our fee.
When should a junk removal company ramp up marketing?
Before the busy seasons. We build pages and ads in January and February so you’re visible when spring cleanouts start, then plan for summer moving season. In the fall, commercial accounts and renovation debris help fill the slower weeks.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM. Plus the towns you want your trucks in and the services you want to grow.
Can a local junk removal company compete with the franchises?
Near its trucks, yes. Google ranks local results on relevance, distance and prominence, so a complete profile, real photos, area pages and steady reviews give a local crew a real shot against brands that spend far more.
Do you work with junk removal companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most jobs, often Google Ads or local SEO, and add from there.
What’s the best marketing agency for junk removal companies?
The one that can show you booked jobs by type and town every month. Ask any agency how they match a call or photo quote to the paid job, what they report besides leads, and who actually works on your account. If the first answer is vague, the rest won’t matter much.
How much should a junk removal company spend on marketing?
It depends on how fast you want to grow, the season and how much room your trucks have. A company adding a truck needs more than one filling a few open slots each week. We size the budget in the free audit, then move it week to week with your schedule.
Can you work with our current marketing company or in-house person?
Yes. We can take one piece, like Google Ads, while your current team keeps the rest, or work alongside whoever handles your social posts. We agree up front who owns what, and the tracking we set up shows results from every channel, theirs included.
Work with us
Let’s keep the trucks full
Pick a 30-minute slot. We’ll come with questions about your territory and crews.