Services · Paid Advertising
Google and Meta ads measured in booked jobs
We run Google and Meta ads for home services companies and judge every campaign by cost per booked job. Booked jobs and revenue from your CRM go back to the ad platforms, so they learn to find more customers like your best ones.
The short version
What does a home services PPC agency actually do?
We build and manage your Google Search, Performance Max and Meta campaigns: keywords and audiences, ads, landing pages, budgets and bidding. The part most agencies skip is tracking. We connect calls, forms and bookings to the jobs in your CRM, then send that revenue back to Google and Meta as offline conversions, so the platforms optimize toward paying customers.
Source: Google Ads Help, “An easier way to import offline conversions”
- Platforms
- Google Search, Performance Max, Meta (Facebook and Instagram)
- Best for
- Companies that need booked jobs now, or more of a specific job type
- How we measure it
- Cost per booked job and revenue, by campaign
- Tracking
- Calls, forms and bookings matched to jobs in your CRM
The search terms report
Most ad budgets get wasted in the same places
Every month we read the actual searches your ads showed up for. In a typical home services account, part of the spend goes to people who were never going to book: job seekers, DIYers and people looking for something free.
This example is marked up the way we read it. The cuts go in as negative keywords and the money moves to the searches that book.
Cut: never going to book
| Search term | Why it’s cut | Cost |
|---|---|---|
| job seeker | ||
| DIY | ||
| wants free | ||
| wrong service |
Keep: searches that booked
- weekly lawn service frisco9 jobs
- lawn care company near me11 jobs
- Moved to what books$654
What’s included
What we run
- 01
Google Search
Campaigns built around the jobs you want, with tight keyword lists, service-area targeting and ads that match what was searched.
- 02
Performance Max
Used where it earns its place, fed with your conversion data and brand exclusions, so it doesn’t take credit for searches you’d get anyway.
- 03
Meta ads
Facebook and Instagram campaigns for seasonal offers, recurring services, and people who visited but didn’t book.
- 04
Landing pages
Pages built for the ad, with the phone number up top, reviews, and a short form or instant booking.
- 05
Conversion tracking
Conversion tracking for calls, forms and bookings, set up and tested before a dollar moves.
- 06
Offline conversions
Booked jobs and revenue from your CRM sent back to Google and Meta, so bidding works toward revenue.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Results
Results from our clients
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“We’re converting at higher rates than ever in our company’s 36 years in business.”
Matthew WeberShades of Texas
How we run it
From audit to monthly report
- 01
Audit the account
We go through your campaigns, search terms and tracking, and flag the spend that isn’t booking.
- 02
Wire the tracking
Calls, forms and bookings tied to jobs in your CRM before we scale anything.
- 03
Launch and tune
Campaigns built around the jobs you want, adjusted as search terms and booked jobs come in.
- 04
Report
Cost per booked job and revenue by campaign every month, plus what we’re cutting and what we’re scaling.
Questions we get
Paid Advertising FAQ
How much should a home services company spend on Google Ads?
Start from what a booked job is worth to you and how many more your crews can handle. Google leads in home services cost anywhere from about $45 to $228 depending on the trade (LocaliQ, 2025), and not every lead books. We size the budget to a target cost per booked job and scale once the numbers hold.
Should I run Google Ads or Meta ads?
Google catches people already searching for your service, so it usually comes first for repair and replacement work. Meta reaches people before they search, which works well for seasonal offers, recurring services and retargeting. Most of our clients run both, weighted by what books.
Why does my agency report leads when I’m not seeing jobs?
Because a lead and a booked job aren’t the same thing. Spam calls, job seekers, wrong-service inquiries and price shoppers all count as leads. We match leads to jobs in your CRM, so the number we report is the one that pays your crews.
What are offline conversions?
When a lead from an ad becomes a booked job in your CRM, we send that result back to Google or Meta. The platforms then optimize toward the searches and people that actually become paying customers.
How fast do ads start working?
Ads can put you in front of homeowners the day they launch. Getting to a steady cost per booked job takes longer, because the platforms need conversion data to learn from. That’s why tracking goes in before we scale.
Work with us
Let’s see what your marketing is actually booking
Pick a 30-minute slot. We’ll come with questions about your territory and crews.
We’re a good fit if you…
- Run a multi-crew home services company doing steady volume
- Want more of specific jobs in specific parts of town
- Will judge us on booked jobs and revenue, because we will too
We’re probably not if you…
- Are a one-truck operation still filling this month’s schedule
- Want a logo-and-vibes rebrand with no tracking
- Need someone to say yes to everything. We’ll tell you when an idea won’t book jobs