Services · Website Development
Websites that turn searches into booked jobs
We build fast WordPress sites for home services companies. Every page is built to get a homeowner to call, book or request a quote, and every one of those actions is tracked.
The short version
What makes a good home services website?
It loads fast on a phone, makes the phone number and booking option impossible to miss, shows reviews and real job photos, and has a page for each service and each area you cover. Everything else is secondary. We design for the phone first, test every page on one, and measure each page by the booked jobs it brings in.
- Built on
- WordPress
- Best for
- Companies whose site looks fine but doesn’t book
- What’s included
- Design, copy, service and city pages, booking, tracking and schema
- How we measure it
- Booked jobs and revenue by page, from every call, booking and quote request
What goes on a page that books
What every service page shows before the scroll
Homeowners decide fast. If they can’t see what you do, where you do it and how to book on the first screen, they hit back and call the next company.
This is the layout we start from on every service page. Then we test it against the jobs it books and adjust.
- 1Tap-to-call numberTop of the screen, always one tap away.
- 2Service + city headlineTells the homeowner and Google exactly what you do and where.
- 3Proof before the pitchStar rating, review count and a real job photo.
- 4Book or get a quoteInstant booking where it fits, or a three-field form.
- 5Why youLicensed, insured, guarantees. Short and specific.
What’s included
What goes into a build
- 01
Custom design
Built around your brand, your services and your best job photos.
- 02
Service and city pages
Structured so each one can rank on its own, with real job photos and local reviews.
- 03
Booking and short forms
Online booking where your business supports it, and forms with the fewest fields that still qualify the lead.
- 04
Speed
Lean code and compressed images so pages load fast on a phone, checked against Core Web Vitals before launch.
- 05
Tracking
Calls, forms and bookings tracked by page and source from launch day.
- 06
Schema and redirects
Structured data, clean URLs, and a redirect for every old page, so you keep your rankings at launch.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What fewer steps does
One short form books more clients
Scoop Soldiers kept its ad spend nearly the same. We replaced its three-step signup with one instant form.
- 24%more clients in the first 14 days
- 44%more leads from nearly the same ad spend
- 19%lower cost per client
Results
Results from our clients
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“Going into this I had two bad experiences with supposed website developers. … Not only did [Lobster Ferret] kill it with the website, but Koby helped with so many other marketing tools that have already started paying dividends.”
“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“I have worked with Koby and Lobster Ferret for more than 4 years. … You always get direct and quick responses as well as a clear professional who is passionate and knowledgeable at what they do.”
EJ McCoyCEO, Scoop Soldiers
How we run it
From audit to monthly report
- 01
Discovery
Your services, service area, best jobs, and what your current site does and doesn’t book. We pull your analytics and call data if you have it.
- 02
Structure and copy
The page list, URLs and copy for every page, written around how homeowners search for your services.
- 03
Design and build
Phone-first design on WordPress, with tracking and schema built in from the start.
- 04
Launch and measure
Redirects from every old URL, a speed and tracking check, then monthly reporting on booked jobs and revenue by page.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Questions we get
Website Development FAQ
Will I lose my Google rankings with a new website?
Not if the move is handled right. We map every old URL to its new page with a 301 redirect, keep the content that ranks, and submit the new sitemap to Google Search Console. Rankings can shift briefly after any launch, so we watch them closely after go-live.
Do you build on WordPress?
Yes. WordPress is flexible, you own it, and your team can edit pages without calling us. We keep the build lean so it stays fast.
Can you add online booking?
Yes, where your business supports it. Instant booking works best for standard, priced services like recurring maintenance. For bigger or custom jobs, a short quote form with a fast follow-up usually books better. Scoop Soldiers got 24% more clients in 14 days after we replaced a three-step signup with one instant form.
Do I need a separate page for every service?
Yes, for every service you want more jobs from. One services page can’t rank for “water heater repair” and “drain cleaning” at the same time, and a homeowner looking for one doesn’t want to dig for it.
What do you need from me to get started?
Access to your current site, domain and analytics, a list of your services and service area, and your best job photos. We write the copy.
Does a faster website book more jobs?
It can. A slow page on a phone gives a homeowner time to hit back and call someone else. We build pages lean and check them against Google’s Core Web Vitals before launch, then report the jobs each page books.
Work with us
Let’s see what your marketing is actually booking
Pick a 30-minute slot. We’ll come with questions about your territory and crews.
Month to month with 30 days’ notice. No setup fees.
We’re a good fit if you…
- Run a multi-crew home services company doing steady volume
- Want to grow specific services in specific parts of town
- Will judge us on booked jobs and revenue, because we will too
We’re probably not if you…
- Are a one-truck operation still filling this month’s schedule
- Want a logo-and-vibes rebrand with no tracking
- Need someone to say yes to everything. We’ll tell you when an idea won’t book jobs