Gutter cleaning marketing agency
The marketing team for gutter cleaning companies that want both seasons booked
We run local SEO, Google and Meta ads and websites for multi-crew gutter cleaning companies, and we report the number that pays your crews: booked jobs on the streets you already serve, and the customers who book again next spring and fall.
The short version
What does a gutter cleaning marketing agency do?
A gutter cleaning marketing agency gets homeowners in your service area to find you, trust you and book a cleaning before the leaves fall. At Lobster Ferret that means local SEO with pages for cleaning, guards and repairs in the neighborhoods you serve, Google and Meta ads timed to spring debris and fall leaves, and a website that prices by story and books on a phone. Every call and booking on your site is tracked by source, so you see which neighborhood and which channel actually paid.
- Who we work with
- Multi-crew gutter cleaning companies, including those that also clean windows
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Booked jobs, repeat customers, add-ons, revenue by channel
- Where
- Based in Dallas, working with home services companies across the U.S.
By the numbers
The numbers behind a gutter route
- $168average cost of a professional gutter cleaningHomeAdvisor, gutter cleaning cost guide
- 1 to 2cleanings a year most homes need, usually spring and fallBob Vila, how often to clean gutters
- 74%of consumers look for reviews written in the last three monthsBrightLocal, Local Consumer Review Survey 2026
Sound familiar?
What gutter cleaning owners run into
“Leaf season hits and we can’t answer the phone fast enough. Then it’s dead.”
We build campaigns ahead of each rush, and your booking page offers next season’s cleaning at the first visit, so spring and fall start with customers already on the calendar.
“It’s a small ticket. One house across town loses money.”
Ads and pages stay close to the neighborhoods you already serve, and we report results by neighborhood, so new stops land on your routes.
“We’re up against a guy with a ladder and a cheap price.”
Proof of insurance, recent reviews and before/after photos of real gutters go on your profile, pages and ads, so homeowners who’ve been burned by a no-show pick you.
“Customers book once and never call again.”
Most homes need gutters cleaned once or twice a year. Booking the next cleaning at the first visit, reminders from your scheduling software, and add-ons like downspout flushing and guards are part of the plan.
The strategy
How we plan a gutter cleaning year
Spring debris and fall leaves bring the rush, and both arrive at roughly the same time every year. Our plan has you visible before the first clogged downspout.
- Jan to Feb
Build before spring
Profile, service pages and ads ready before spring. Your booking software brings last fall’s customers back, so ads go to new ones.
- Mar to May
Spring cleanouts
Ads run around the neighborhoods you serve as seed pods, pollen and winter debris fill gutters. Every booking is tracked by neighborhood.
- Jun to Aug
Guards, repairs and storms
Gutter guards, repairs and storm cleanups fill the summer. Fall slots go on the calendar early.
- Sep to Dec
Leaf season
Ads scale up as trees drop their leaves. Next spring’s cleaning is booked before the crew leaves the driveway.
What we run
What we run for gutter cleaning companies
Your Google Business Profile with before/after photos of real gutters, pages for cleaning, downspouts, guards and repairs, a page per neighborhood, steady reviews and a monthly rank map.
Gutter cleaning SEO 02 Paid advertisingGoogle Search and Meta campaigns live before spring and fall, kept close to your routes, with DIY, tool and new gutter installation searches cut every month.
Gutter cleaning paid advertising 03 WebsiteA fast site with pricing by story count, a clear service area, and online booking with a spring and fall option.
Gutter cleaning websitesHow we prove it
Tracked from first search to booked jobs
Every call, form and booking on your site tracked by source, and every repeat customer counted.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, form and booking on your site, tagged by source
- TrackingAds: leads matched to the job in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Booked jobs + revenueReported by channel every month
Next month’s budget follows the searches that turn into booked jobs.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
What gutter cleaning companies get with us
- 01
We measure what you measure
Booked jobs, repeat customers and add-ons. If a number doesn’t tie back to a customer, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We plan around the leaves
Campaigns are built in late winter and late summer, ahead of each rush, with storm campaigns ready to switch on. Budgets rise and fall with the leaves on your customers’ trees.
- 04
We’ll tell you no
If an idea won’t pay on a small ticket, like ads across the whole metro, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Booked jobsNew jobs booked, by neighborhood and channel
- Cost per booked jobWhat each booked job cost to win
- Repeat customersCustomers booked for the next season
- Add-ons soldDownspouts, repairs and guards on the same visit
- Rank mapWhere you show up across your service area
- Next movesWhat we’re cutting, expanding and testing
Your options
Three ways to fill a gutter cleaning season
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Booked jobs, repeat customers and add-ons | Usually how many leads were sent | Often clicks and rankings |
| Who gets the homeowner | You alone, on the streets you already serve | Often several companies, from anywhere in the metro | Usually you |
| Spring and leaf season | Campaigns built ahead of each rush, next season booked at the first visit | Rarely planned around the leaves | Often the same budget every month |
| Booked jobs sent back to the ad platforms | As they’re booked | Rarely | Sometimes, often only form fills |
| Who does the work | Senior people you talk to directly | Usually a sales rep and a lead portal | Often a junior coordinator between you and the work |
Results
Results from our clients
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“Unfortunately, I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What gutter cleaning marketing costs
There are two costs. Our flat monthly fee covers the services you pick: local SEO, paid ads, a website, or any mix of them. Then there’s ad spend, which you pay to Google and Meta directly, sized to your spring and fall rush. Ad spend always stays yours.
We scope it after a free audit of your market, your website, your Google Business Profile and your ad accounts. A two-crew company filling fall routes needs a different plan from one opening a new town, and the audit shows where the open stops are.
We measure it against the revenue customers bring year after year. Most homes need one or two cleanings a year (Bob Vila), so a customer who books every spring and fall is worth far more than one visit. Spend is sized to how many more stops your crews can fit on their routes.
Free playbook
Want to see how it works first?
Our gutter cleaning marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the gutter cleaning playbook- Local SEO playbookGet into Google’s map results in the neighborhoods you serve before leaf season, with pages for cleaning, guards and repairs.
- Paid advertising playbookRun Google and Meta ads that go live before spring and fall, stay close to your routes and are judged on booked jobs.
- Website playbookBuild a site that gives a price by story, shows where you work and books both seasons in a minute on a phone.
Questions we get
Hiring us for gutter cleaning marketing
How much does gutter cleaning marketing cost?
It depends on how many markets you’re in, which services you want help with and how much ad spend your spring and fall rush needs. We scope it after a free audit, and ad spend is always yours, separate from our fee.
What’s the best marketing agency for gutter cleaning companies?
One that reports booked jobs by neighborhood and counts the customers who come back. Ask any agency how they match quote requests to jobs, how they keep ads off streets you don’t serve, and how they plan around your leaf season.
How much should a gutter cleaning company spend on marketing?
It depends on how many crews you run, how fast you want to grow and how much room is left on your spring and fall routes. Spend usually climbs ahead of each rush and drops in between. We size it in the free audit and adjust as jobs come in.
When should a gutter cleaning company start marketing?
Start ahead of each rush. Build spring campaigns in late winter and fall campaigns in late summer, so they’re running with data when homeowners start searching. Storm campaigns stay built and ready to switch on.
We also clean windows or wash houses. Can you market all of it?
Yes. Each service gets its own pages and campaigns, and bundles like gutter and window cleaning get their own pages too. The report shows which service is booking, so budget goes where the jobs are.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM. Plus a list of the neighborhoods you want to fill.
Do you work with gutter cleaning companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. Leaf season arrives at different times in different markets, so we plan around your trees and your crews.
Can we start with just one service?
Yes. Plenty of companies start with whichever gap is costing them the most customers, often local SEO or fall ads, and add from there.
Do you only work with gutter cleaning companies?
No. We work with home services companies, and every plan is built for the trade. Yours is set around the spring and fall rush, your routes and customers who book twice a year.
Work with us
Let’s book your spring and fall routes
Pick a 30-minute slot. We’ll come with questions about your territory and crews.