Free playbook · Gutter Cleaning
The gutter cleaning marketing playbook
How multi-crew gutter cleaning companies book the spring and fall rush and keep customers coming back. The economics, the calendar, and step-by-step guides to local SEO, ads and a website that books in a minute.
The guides
Three guides, one gutter cleaning plan
Gutter cleaning local SEO
Get into Google’s map results in the neighborhoods you serve before leaf season, with pages for cleaning, guards and repairs.
Read the guide 02 Paid advertisingGutter cleaning Google and Meta ads
Run Google and Meta ads that go live before spring and fall, stay close to your routes and are judged on booked jobs.
Read the guide 03 WebsitesGutter cleaning website
Build a site that gives a price by story, shows where you work and books both seasons in a minute on a phone.
Read the guideFree PDF
Get the full gutter cleaning playbook as a PDF
All three guides, every checklist and the marketing calendar in one file you can print or hand to your office manager.
- Local SEO, ads and website, step by step
- Printable checklists
- A month-by-month marketing calendar
The economics
Once or twice a year, every year
HomeAdvisor puts the average gutter cleaning at $168, and Bob Vila says once or twice a year is enough for most homes, usually in spring and fall. Homes under heavy trees need more. One cleaning is a small ticket. A customer who books every year is worth far more.
On a ticket that size, drive time decides the margin, so clustered stops matter. Count booked jobs and repeat customers in the neighborhoods you want.
- $168average cost of a professional gutter cleaningHomeAdvisor, gutter cleaning cost guide
- 1 to 2cleanings a year most homes need, usually spring and fallBob Vila, how often to clean gutters
The calendar
The gutter cleaning marketing calendar
- Jan to Feb
Build before spring
Profile, service pages and ads ready before spring. Your booking software reminds last fall’s customers to book.
- Mar to May
Spring cleanouts
Ads run around the neighborhoods you serve as seed pods, pollen and winter debris fill gutters. Every booking is tracked by neighborhood.
- Jun to Aug
Guards, repairs and storms
Gutter guards, repairs and storm cleanups fill the summer. Fall slots go on the calendar early.
- Sep to Dec
Leaf season
Ads scale up as trees drop their leaves. Next spring’s cleaning is booked before the crew leaves the driveway.
Rather not do it yourself?
Every gutter cleaning company we work with gets its own plan
This playbook covers what works for most companies in your trade. We start from your market, crews and numbers, then test and adjust month to month, reported in booked jobs and revenue.