Free playbook · Pest Control
The pest control marketing playbook
How pest control companies book the urgent job, then turn that initial treatment into a quarterly plan. The economics, the pest calendar, and step-by-step guides to local SEO, ads and a website that books treatments.
The guides
Three guides, one pest control plan
Pest control local SEO
Get into Google’s map results for every pest you treat, with a page for each pest, a clear plan page and recent reviews that name the pest.
Read the guide 02 Paid advertisingPest control Google and Meta ads
Run Google and Meta ads built pest by pest, timed to your region’s seasons and judged on how many treatments become quarterly plans.
Read the guide 03 WebsitesPest control website
Build a site that answers the urgent call on the first screen, then makes the quarterly plan easy to understand and sign up for.
Read the guideFree PDF
Get the full pest control playbook as a PDF
All three guides, every checklist and the marketing calendar in one file you can print or hand to your office manager.
- Local SEO, ads and website, step by step
- Printable checklists
- A month-by-month marketing calendar
The economics
Pest control makes its money on quarterly plans
HomeAdvisor puts a one-time pest treatment at $300 to $550 and a quarterly plan at $100 to $300 per visit. Four visits a year makes a customer on a quarterly plan worth roughly $400 to $1,200 a year, for as long as they stay on the plan.
That’s why the number to watch is how many initial treatments turn into recurring plans. Public cost-per-lead benchmarks don’t break out pest control, so your own tracking is the benchmark.
- $300 to $550typical one-time pest control treatmentHomeAdvisor, pest control cost guide
- $100 to $300per visit on a quarterly pest control planHomeAdvisor, pest control cost guide
The calendar
The pest control marketing calendar
- Jan to Feb
Build before spring
Get pest pages, profile updates and ads ready before the first warm stretch. Rodent work and plan renewals carry the slow months.
- Mar to May
Ants and termites wake up
Ant calls and termite swarms drive urgent searches in many regions. Have ads and pages live before they start.
- Jun to Aug
Peak season
Mosquitoes, wasps and roaches fill the calendar. Follow up every initial treatment with an offer for the quarterly plan.
- Sep to Dec
Rodents move in
Mice and rats look for warm spaces as nights cool. Fall exclusion work and plan renewals set up next year.
Rather not do it yourself?
Every pest control company we work with gets its own plan
This playbook covers what works for most companies in your trade. We start from your market, crews and numbers, then test and adjust month to month, reported in booked jobs and revenue.