Free playbook · Plumbing
The plumbing marketing playbook
How multi-truck plumbing companies win the emergency call and the water heater job, and keep both coming. The economics, the calendar, and step-by-step guides to local SEO, ads and a website that books under pressure.
The guides
Three guides, one plumbing plan
Plumbing local SEO
Get onto Google’s map shortlist for emergency, drain and water heater searches, with a page for every service and every area you want trucks in.
Read the guide 02 Paid advertisingPlumbing Google and Meta ads
Run emergency and planned work as separate campaigns, scheduled to the hours you can dispatch and judged on booked jobs by service line.
Read the guide 03 WebsitesPlumbing website
Build a site that books the homeowner standing in water and gives the water heater shopper pricing guidance, proof and financing.
Read the guideFree PDF
Get the full plumbing playbook as a PDF
All three guides, every checklist and the marketing calendar in one file you can print or hand to your office manager.
- Local SEO, ads and website, step by step
- Printable checklists
- A month-by-month marketing calendar
The economics
Plumbing swings on urgency
Pipes fail every month of the year, and a hard freeze adds a rush. The swing that matters is urgency. Emergency plumbers typically charge well above their normal rate, and a homeowner with water on the floor pays that premium and books whoever answers first.
Water heaters, repipes and sewer lines move slower. They get compared, financed and second-guessed. Track booked jobs by service line, so a drain call and a repipe never get lumped together in one number.
- $336average cost to hire a plumberHomeAdvisor, cost to hire a plumber
- 1.5 to 3xwhat emergency plumbers typically charge over their normal hourly rateHomeAdvisor, cost to hire a plumber
- $129median cost per Google lead for plumbingLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
The calendar
The plumbing marketing calendar
- Dec to Feb
Ready for the freeze
Frozen and burst pipe pages and ads are built before the first hard freeze, and switched on by area when the temperature drops.
- Mar to May
Planned-project season
Water heater replacements, repipes and remodel plumbing get their own campaigns while homeowners plan projects for the year.
- Jun to Aug
Keep service moving
Drain, leak and service calls stay steady. Review requests after every job keep your profile current for the months ahead.
- Sep to Nov
Prep for winter
Water heater flush, pipe insulation and membership offers sent from your CRM to past customers, so winter starts with people who already know you.
Rather not do it yourself?
Every plumbing company we work with gets its own plan
This playbook covers what works for most companies in your trade. We start from your market, crews and numbers, then test and adjust month to month, reported in booked jobs and revenue.