Free playbook · Tree Service
The tree service marketing playbook
How tree service companies win storm work and keep crews busy between storms. The economics, the calendar, and step-by-step guides to local SEO, ads and a website that proves you’re safe to hire.
The guides
Three guides, one tree service plan
Tree service local SEO
Rank for removals, trimming and stump grinding across your service area, with storm and insurance pages built before the weather turns.
Read the guide 02 Paid advertisingTree service Google and Meta ads
Build emergency campaigns ahead of storm season, keep planned work on its own budget, and judge both on booked jobs.
Read the guide 03 WebsitesTree service website
Build a site that proves you’re insured and safe to hire, keeps a call button in reach and takes photo quote requests.
Read the guideFree PDF
Get the full tree service playbook as a PDF
All three guides, every checklist and the marketing calendar in one file you can print or hand to your office manager.
- Local SEO, ads and website, step by step
- Printable checklists
- A month-by-month marketing calendar
The economics
Storm calls and planned removals pay differently
The storm call is urgent, and price comes second. This Old House reports emergency removals can cost up to $5,000, and homeowners insurance may cover some of it. A planned removal is a different sale. A 30 to 60 foot tree runs $450 to $1,200, and the homeowner compares quotes.
There’s no reliable public benchmark for tree service lead costs, so judge your marketing by cost per booked job. One removal covers a lot of clicks, and the same spend can look expensive or cheap depending on whether it booked storm work or planned work.
- Up to $5,000what an emergency tree removal can costThis Old House, average cost of tree removal
- $450 to $1,200typical removal for a 30 to 60 foot treeThis Old House, average cost of tree removal
The calendar
The tree service marketing calendar
- Dec to Feb
Dormant-season work
With the leaves down, homeowners notice dead limbs and problem trees. Push the trimming and removals they’ve put off, and build storm campaigns now.
- Mar to May
Storms start
Have storm pages and emergency campaigns ready to switch on by area. Keep planned trimming on its own budget.
- Jun to Sep
Peak storm season
Thunderstorms and, in coastal markets, hurricanes bring bursts of urgent calls. Let budgets follow the weather and your crew capacity.
- Oct to Nov
Before the ice
Fall pruning, clearance work and stump grinding, plus storm prep offers in markets that get ice and snow.
Rather not do it yourself?
We run this playbook for tree service companies
Same plan, run by a senior team and reported in booked jobs.