Free playbook · Electricians
The electrician marketing playbook
How residential electrical contractors keep service calls coming and win more panel upgrades, EV chargers and generators. The economics, the calendar, and step-by-step guides to local SEO, ads and a website homeowners trust.
The guides
Three guides, one electrical plan
Electrical local SEO
Get into Google’s map results for service calls, with a page for every service you want to grow, from panel upgrades to EV chargers and generators.
Read the guide 02 Paid advertisingElectrical Google and Meta ads
Run service calls and projects as separate campaigns, have storm campaigns ready before the weather, and judge everything on booked jobs.
Read the guide 03 WebsitesElectrical website
Build a site that makes your license and finished work easy to check and answers the cost and permit questions project buyers ask first.
Read the guideFree PDF
Get the full electrical playbook as a PDF
All three guides, every checklist and the marketing calendar in one file you can print or hand to your office manager.
- Local SEO, ads and website, step by step
- Printable checklists
- A month-by-month marketing calendar
The economics
How electrical work gets bought
Electrical demand is steady year-round, with storm season adding generator and outage calls. Most of it starts as a service call: a dead outlet, a tripping breaker, a light that won’t come on.
Panel upgrades, EV chargers, generators and rewires cost far more, often need a permit and take weeks to decide. Track booked jobs by service, so a panel upgrade and a small repair are never lumped together in one number.
- $351average cost of an electrician jobHomeAdvisor, cost to hire an electrician
- About $3,000national average cost of an electrical panel upgradeFixr, electrical panel upgrade cost
- $94median cost per Google lead for electriciansLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
The calendar
The electrician marketing calendar
- Jan to Mar
Build the project pipeline
Panel upgrade, EV charger and rewire pages and campaigns go live while homeowners plan the year’s projects.
- Apr to Jun
Get ready for storms
Generator and surge protection campaigns launch before storm season, with outage pages ready to switch on by area.
- Jul to Sep
Cover the outage calls
When storms knock out power, emergency service and generator ads run where your crews can reach. Review requests follow every job.
- Oct to Dec
Finish the year strong
Outdoor outlets, lighting and small projects before the holidays, plus ads shown to homeowners whose panels your electricians flagged.
Rather not do it yourself?
Every electrical company we work with gets its own plan
This playbook covers what works for most companies in your trade. We start from your market, crews and numbers, then test and adjust month to month, reported in booked jobs and revenue.