Free playbook · Window Cleaning
The window cleaning marketing playbook
How multi-crew window cleaning companies fill their routes with homeowners who book every spring and fall, and storefronts on a schedule. The economics, the calendar, and step-by-step guides to local SEO, ads and a website that books the next visit.
The guides
Three guides, one window cleaning plan
Window cleaning local SEO
Get into Google’s map results in the suburbs where your stops cluster, with separate pages for residential, commercial and add-ons.
Read the guide 02 Paid advertisingWindow cleaning Google and Meta ads
Run Google and Meta ads that peak in spring and fall, keep residential and commercial apart and get judged on booked jobs.
Read the guide 03 WebsitesWindow cleaning website
Build a site that answers where you work, what it costs and when you can come, and books the next visit too.
Read the guideFree PDF
Get the full window cleaning playbook as a PDF
All three guides, every checklist and the marketing calendar in one file you can print or hand to your office manager.
- Local SEO, ads and website, step by step
- Printable checklists
- A month-by-month marketing calendar
The economics
Twice a year, every year
HomeAdvisor recommends cleaning windows twice a year and puts the average residential job at $221. This Old House points to spring and fall. One cleaning is a modest ticket. A homeowner who books every spring and fall brings it back twice a year, for years.
Google window cleaning leads have a median cost of about $67 (LocaliQ, 2025). Against a customer who books twice a year, that math can work, as long as you count booked and repeat jobs.
- $221average cost of a residential window cleaningHomeAdvisor, window cleaning cost guide
- Twice a yearhow often HomeAdvisor recommends cleaning windowsHomeAdvisor, window cleaning cost guide
- $67median cost per Google lead for window cleaningLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
The calendar
The window cleaning marketing calendar
- Jan to Feb
Build before spring
Profile, service pages and ads ready before spring cleaning starts. Your booking software reminds last fall’s customers to book.
- Mar to May
Spring cleaning
Residential ads peak around the suburbs you serve. Screens, tracks and hard water removal are offered at booking.
- Jun to Aug
Commercial and add-ons
Storefront, office and HOA campaigns fill the gap between peaks. Review requests go out after every job.
- Sep to Dec
Fall and the holidays
Fall cleanings before the holidays, and next spring’s visit booked while the glass is still clean.
Rather not do it yourself?
We run this playbook for window cleaning companies
Same plan, run by a senior team and reported in booked jobs.