Free playbook · Landscaping
The landscaping marketing playbook
How multi-crew landscaping companies fill maintenance routes and sign design-build projects without mixing the two up. The economics, the calendar, and step-by-step guides to local SEO, ads and a website that sells the backyard.
The guides
Three guides, one landscaping plan
Landscaping local SEO
Rank in the map results for maintenance near your routes, and in search and image results for patios, walls and outdoor kitchens.
Read the guide 02 Paid advertisingLandscaping Google and Meta ads
Run maintenance and design-build as separate campaigns on Google and Meta, each with its own pages, area and budget, judged on booked jobs.
Read the guide 03 WebsitesLandscaping website
Build a site with two clear paths, start maintenance or plan a project, and galleries that do the selling.
Read the guideFree PDF
Get the full landscaping playbook as a PDF
All three guides, every checklist and the marketing calendar in one file you can print or hand to your office manager.
- Local SEO, ads and website, step by step
- Printable checklists
- A month-by-month marketing calendar
The economics
Routes and projects run on different numbers
Maintenance is recurring, lower-ticket work that pays when yards sit close together. Design-build is project work. HomeAdvisor puts a full backyard renovation at $15,000 to $50,000, and that buyer shops it like a remodel.
A lead cost that would hurt a maintenance account can be cheap for a patio and outdoor kitchen. So track the two lines separately, and judge each by what it costs to win a new maintenance customer or a signed project.
- $15K to $50Kwhat a full backyard renovation typically costsHomeAdvisor, landscaping cost guide
- $118median cost per Google lead for landscapingLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
The calendar
The landscaping marketing calendar
- Jan to Feb
Book spring jobs before spring starts
Book design consultations for spring installs and send renewals to last year’s maintenance customers. Have ads and pages live before the first warm weekend.
- Mar to May
Cleanups, installs and sign-ups
Run maintenance ads tight around your routes. Push patios, plantings and outdoor living while homeowners are outside looking at their yards.
- Jun to Aug
Keep your routes and fill the fall
Ask for reviews after visits and installs. Book consultations now to fill the fall install window.
- Sep to Dec
Second install window
Fall plantings, hardscape and leaf cleanups. Turn finished projects into portfolio pages for next year’s buyers.
Rather not do it yourself?
We run this playbook for landscaping companies
Same plan, run by a senior team and reported in booked jobs.