Free playbook · Junk Removal
The junk removal marketing playbook
How junk removal companies keep the truck full through spring cleanouts, moving season and the slower weeks. The economics, the calendar, and step-by-step guides to local SEO, ads and a website that gets the customer a price fast.
The guides
Three guides, one junk removal plan
Junk removal local SEO
Get into Google’s map results across the towns your trucks run, with a page for every type of haul and real photos that prove a local crew is coming.
Read the guide 02 Paid advertisingJunk removal Google and Meta ads
Run Google and Meta ads that keep free-pickup searches out, push same-week jobs when trucks have room and get judged on booked jobs.
Read the guide 03 WebsitesJunk removal website
Build a site that answers what every customer asks first: do you take this, roughly what will it cost, and how soon can you come.
Read the guideFree PDF
Get the full junk removal playbook as a PDF
All three guides, every checklist and the marketing calendar in one file you can print or hand to your office manager.
- Local SEO, ads and website, step by step
- Printable checklists
- A month-by-month marketing calendar
The economics
How a junk removal truck makes money
Junk removal is priced by volume, so truck space is what you sell. This Old House puts the average job around $250, a full truckload at $600 to $800 and a single mattress at $75 to $150. Estate cleanouts run bigger, about $1,250 on average (HomeAdvisor).
So judge your marketing on booked jobs and revenue per truck day. A cheap lead that books a single-item minimum isn’t a win if a pricier one books a full truck. There’s no reliable public cost-per-lead benchmark for junk removal, so set targets from your own job values and capacity.
- About $250average junk removal jobThis Old House, junk removal cost
- $600 to $800for a full truckloadThis Old House, junk removal cost
- About $1,250average estate cleanoutHomeAdvisor, estate clean-out cost guide
The calendar
The junk removal marketing calendar
- Jan to Feb
Build before spring
Get pages, profile and ads ready before spring cleanouts start. Reach property managers and realtors while the schedule has room.
- Mar to May
Spring cleanouts
Garage, basement and yard cleanouts pick up. Lean into same-week availability while the trucks have space.
- Jun to Aug
Moving season
Move-outs, apartment turnovers and estate cleanouts. Let ad budgets follow truck capacity week to week.
- Sep to Dec
Fill the slower weeks
Renovation debris, commercial accounts and pre-holiday cleanouts keep the trucks moving as residential jobs slow down.
Rather not do it yourself?
Every junk removal company we work with gets its own plan
This playbook covers what works for most companies in your trade. We start from your market, crews and numbers, then test and adjust month to month, reported in booked jobs and revenue.