Free playbook · Pressure Washing
The pressure washing marketing playbook
How multi-crew pressure washing companies fill the spring schedule and get the same customers back every year. The economics, the calendar, and step-by-step guides to local SEO, ads and a website that books washes.
The guides
Three guides, one pressure washing plan
Pressure washing local SEO
Get into Google’s map results for every surface you clean, with a page and a before/after gallery for each one and a steady flow of recent reviews.
Read the guide 02 Paid advertisingPressure washing Google and Meta ads
Run Google and Meta ads that go live before spring, filter out people shopping for a pressure washer and get judged on booked jobs.
Read the guide 03 WebsitesPressure washing website
Build a site that shows your work, gives a price range by surface and books a wash in a minute on a phone.
Read the guideFree PDF
Get the full pressure washing playbook as a PDF
All three guides, every checklist and the marketing calendar in one file you can print or hand to your office manager.
- Local SEO, ads and website, step by step
- Printable checklists
- A month-by-month marketing calendar
The economics
One wash a year, every year
HomeAdvisor puts the average pressure washing job at $299 and notes most surfaces only need a professional wash about once a year. One job is a mid-size ticket. A homeowner who books every spring brings that ticket back every year.
Bundles raise the ticket on the same trip: house, driveway and fence together. So the numbers to watch are booked jobs, ticket size and repeat washes.
- $299average cost of a professional pressure washing jobHomeAdvisor, pressure washing cost guide
- Once a yearhow often most surfaces need a professional washHomeAdvisor, pressure washing cost guide
The calendar
The pressure washing marketing calendar
- Jan to Feb
Build before the rush
Profile, surface pages and ads ready before the first warm weekend. Your booking software reminds last year’s customers to book their spring wash.
- Mar to May
Spring house washes
Ads lead with your own before/afters of siding, driveways and roofs. Every booking is tracked to its neighborhood.
- Jun to Aug
Decks, fences and commercial
Decks, fences, patios and commercial flatwork fill the summer. Review requests go out after every job.
- Sep to Dec
Holiday driveways and repeat business
A pre-holiday driveway and house wash push, plus next spring’s wash put on the calendar while customers are happy.
Rather not do it yourself?
We run this playbook for pressure washing companies
Same plan, run by a senior team and reported in booked jobs.