Gutter Cleaning · Paid ads
Gutter cleaning ads timed to the leaves
Gutter cleaning demand shows up on a schedule: spring debris, fall leaves and the occasional storm. We run Google and Meta ads that are live before each rush, stay close to your routes, and report what they actually booked.
The short version
Do Google Ads work for gutter cleaning companies?
Yes. They work best when they’re aimed at homeowners searching for gutter cleaning near your routes, go live before the spring and fall rush, and keep out DIY questions, tool shoppers and searches for new gutter installation. Since most homes need cleaning once or twice a year, we judge them by cost per booked job and how many customers book again.
- Platforms
- Google Search and Meta (Facebook and Instagram)
- When to launch
- Late winter for spring, late summer for fall leaf season
- What we measure
- Cost per booked job, repeat customers and revenue, by campaign and area
- Biggest waste of ad spend
- DIY questions, tool shoppers and new gutter installation searches
The search terms report
Where gutter cleaning ad budgets get wasted
Every month we read the actual searches your ads showed up for. In gutter cleaning, the wasted spend is predictable: DIYers, tool and ladder shoppers, people pricing new gutters and job seekers.
Cut: never going to book
| Search term | Why it’s cut |
|---|---|
| Shopping for equipment | |
| DIY | |
| Different job | |
| Renting equipment | |
| Job seeker |
Keep: searches that book
- “gutter cleaning near me”Ready to book
- “gutter cleaning service [suburb]”Fills your routes
- “clogged gutter cleaning [city]”Urgent, books fast
Example search terms. Yours come from your account.
What makes gutter cleaning different
Gutter cleaning ads have to respect the season
- 01
Budgets follow the seasons
Leaf season and spring cleanouts carry most of the demand. Budgets follow them instead of an even monthly split.
- 02
Small tickets need tight areas
At an average of $168 a cleaning (HomeAdvisor), a customer across town can cost more in drive time than the job pays. Ads stay close to your routes.
- 03
Repeat customers are worth more
A one-time cleaning and a customer who books every spring and fall can cost the same to get. We set bidding to favor the one that comes back.
What we do
What we run for gutter cleaning companies
- 01
Google Search campaigns
Built around gutter cleaning, downspouts, guards and storm cleanups, targeted to the neighborhoods you serve.
- 02
Meta ads
Spring and fall reminders and bundle offers shown to homeowners in your service area before they search.
- 03
Landing pages
Pages built for each ad, with pricing by story, recent reviews and a booking form that works on a phone.
- 04
Blocked searches
DIY questions, tool and ladder shoppers, new gutter installation and job searches blocked every month.
- 05
Booked jobs sent back to Google and Meta
Booked jobs and their value from your CRM sent back to Google and Meta, so bidding learns which searches turn into paying customers.
- 06
Seasonal budgets
Spend scaled up as spring debris builds and leaves drop, and pulled back when your crews are full.
Results
Results from our clients
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study“We’re converting at higher rates than ever in our company’s 36 years in business.”
Matthew WeberShades of TexasRather do it yourself?
The gutter cleaning ads playbook is free
The basics we start from, written down for owners who want to run ads in-house.
Questions we get
Gutter cleaning ads FAQ
How much should a gutter cleaning company spend on Google Ads?
Start from what a customer is worth over the years and how many more jobs your crews can handle. HomeAdvisor puts the average gutter cleaning at $168, and most homes need one or two a year (Bob Vila). We size the budget to a target cost per booked job and scale once the numbers hold.
What should a gutter cleaning lead cost?
No public benchmark tracks gutter cleaning leads on their own. We judge campaigns by cost per booked job instead. A lead that books every spring and fall is worth far more than one that books a single cleaning and never calls again.
When should gutter cleaning ads start?
A few weeks before each rush: late winter for spring and late summer for fall. Campaigns need time to collect data, and the companies already running when leaves start dropping get the best of the season. Storm campaigns stay built and ready to switch on.
Can you track gutter cleaning ads to booked jobs?
Yes. We track calls, forms and online bookings, then use your CRM to see which ones became booked jobs, so the report shows the jobs each campaign booked, which customers came back and the revenue. How much we can match depends on what your CRM can connect to.
What makes gutter cleaning ads fail?
Starting after the leaves fall, targeting the whole metro for a small ticket, letting DIY and installation searches in, and judging campaigns by clicks. Each one spends money on people who were never going to book a cleaning, let alone a second one.
Work with us
Let’s see what your ads actually booked
Pick a 30-minute slot. We’ll come with questions about your territory and crews.