Electricians · Paid ads
Electrician ads that book service calls and sell projects
A homeowner with a dead outlet and a homeowner planning a panel upgrade search different words and decide on different timelines. We run Google and Meta ads that keep them apart and report what each one actually booked.
The short version
Do Google Ads work for electricians?
Yes. They work best when service calls and planned projects run as separate campaigns, reach homeowners in your service area searching for an electrician, a panel upgrade, an EV charger or a generator, and filter out DIY, parts and apprenticeship searches. The median Google lead for electricians costs about $94 (LocaliQ, 2025), and not every lead books, so judge campaigns by cost per booked job.
- Platforms
- Google Search and Meta (Facebook and Instagram)
- When to push
- Year-round, with storm season for generators and outage calls
- What we measure
- Cost per booked job and revenue, by campaign and service
- Benchmark
- Electrician leads on Google: about $94 median (LocaliQ, 2025)
The search terms report
Where electrician ad budgets get wasted
Every month we read the actual searches your ads showed up for. In electrical, the wasted spend is predictable: DIYers, parts shoppers, apprenticeship seekers and people outside your service area.
Cut: never going to book
| Search term | Why it’s cut |
|---|---|
| Job seeker | |
| DIY | |
| Shopping for equipment | |
| Wants free | |
| Outside your area |
Keep: searches that book
- “electrician near me”Ready to book
- “panel upgrade [suburb]”Big ticket
- “ev charger installer [city]”Project work
Example search terms. Yours come from your account.
What makes electrical different
Electrician ads have to keep two jobs apart
- 01
Service calls and projects need separate campaigns
A service call is decided fast, on trust and availability. A panel upgrade takes weeks of comparing quotes. One campaign and one landing page for both overpays for the first and loses the second.
- 02
Projects deserve their own budget
EV chargers and generators each get their own campaign, so you can see what each brings in and push the work you want more of.
- 03
Not every lead is worth the same
A question about a light fixture and a panel upgrade can cost the same to get. Budget moves toward the campaigns that book the work you want.
What we do
What we run for electricians
- 01
Google Search campaigns
Service call, panel upgrade, EV charger and generator campaigns kept separate, each with its own budget, ads and landing page.
- 02
Meta ads
Ads shown to homeowners comparing panel, charger or generator quotes, plus storm-season offers in your service area.
- 03
Landing pages
One-tap calling for service calls; permit, rebate and financing answers plus finished-work photos for projects.
- 04
Negative keywords
DIY searches, parts shoppers, apprenticeship seekers and out-of-area searches cut every month.
- 05
Job and revenue tracking
Booked jobs and their revenue sent from your CRM back to Google and Meta, so bidding works toward paying customers.
- 06
Storm-ready campaigns
Generator and outage campaigns built ahead of storm season and switched on by area when the weather hits.
Results
Results from our clients
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study“We’re converting at higher rates than ever in our company’s 36 years in business.”
Matthew WeberShades of TexasRather do it yourself?
The electrical ads playbook is free
The basics we start from, written down for owners who want to run ads in-house.
Questions we get
Electrical ads FAQ
How much should an electrician spend on Google Ads?
Start from what a job is worth by service and how many more your crews can handle. The median Google lead for electricians costs about $94 (LocaliQ, 2025), and not every lead books. We size budgets from there and scale once the numbers hold.
Why are my electrician leads bad?
Usually one of three things: service calls and projects mixed in one campaign, broad targeting with no negative keywords, or telling Google to chase form fills instead of booked jobs. Each one lets Google spend on searches that never book. The audit shows which ones your account has.
Should electricians run ads for EV charger installs?
If it’s work you want, yes, as its own campaign. EV charger searches come with questions about panel capacity, permits and rebates, so they need their own ads and landing page. Running them separately also shows what the work actually brings in.
Can you track electrician ads to booked jobs?
Yes. We track calls, forms and online bookings and match them to jobs in your CRM, so the report shows jobs and revenue by campaign and service. How much we can match depends on what your CRM can connect to.
What makes electrician ads fail?
Mixing service calls with projects, targeting the whole metro, and judging results by clicks or lead count. All three spend money on searches that were never going to book, or on jobs too far away to be worth the drive.
Work with us
Let’s find out which ads booked jobs
Pick a 30-minute slot. We’ll come with questions about your territory and crews.