Plumbing PPC agency
Plumbing PPC that keeps your schedule full
We’re a plumbing PPC agency that manages Google Ads and Meta ads for multi-truck plumbing companies. Emergency and planned work get their own campaigns, and spend follows your dispatch schedule.
The short version
What does a plumbing PPC agency do?
A plumbing PPC agency builds and manages your paid ads on Google and Meta so homeowners in your service area find you when a pipe bursts, a drain backs up or the water heater quits, and so the budget goes to jobs your trucks can take. At Lobster Ferret that means Google Ads management for emergency, drain, water heater and repipe work, Meta ads for planned jobs, a landing page for each campaign and tracking of booked jobs.
- Who it’s for
- Multi-truck plumbing companies doing service, drain, water heater and repipe work
- What we manage
- Google Ads, Meta ads, landing pages, tracking of booked jobs
- What we report
- Booked jobs, cost per booked job and revenue, by service line
- Where
- Based in Dallas, managing plumbing ads across the U.S.
What’s included
Plumbing Google Ads management, done for you
Everything it takes to run plumbing ads that book, handled by a senior team. You approve the plan and run the jobs.
- 01
Google Search campaigns
Separate campaigns for emergency, drain and sewer, water heater and repipe work, each with its own budget, keywords and ads.
- 02
Emergency plumber ads
Ad schedules matched to when someone answers and a truck can roll, with spend raised for freezes and storms.
- 03
Meta ads for planned work
Water heater, repipe and fixture offers shown to homeowners in your service area, plus ads shown to people who visited and didn’t book.
- 04
Landing pages
One-tap calling for emergencies. Financing, warranties and job photos for planned work. Every campaign gets a page of its own.
- 05
Tracking by campaign
Calls, forms and bookings tracked by campaign and by service line.
- 06
Booked jobs sent back to Google and Meta
Booked jobs and their revenue sent from your CRM back to Google and Meta, so bidding learns which searches turn into paying customers.
- 07
Search terms and budget management
We read the searches your ads showed up for, cut DIY, parts and job seeker clicks, and move budget toward the service lines that book.
- 08
Monthly reporting
Booked jobs, cost per booked job and revenue by service line, with what we’re changing next.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Campaigns we build
Plumbing ad campaigns we build
Each job type gets its own campaign because each one books differently. A burst pipe books in minutes. A repipe gets three quotes.
Emergency plumbing
Burst pipes, backups, no hot water and leaks, timed to your on-call coverage.
Drain cleaning and sewer lines
Clogs, camera inspections, hydro jetting and sewer line replacement, kept apart from emergency calls.
Water heater repair and replacement
Tank and tankless, repair and replacement, with replacement buyers sent to a page that answers price and timing.
Repipes and slab leaks
High-value planned work with longer decisions, with a quote request built for it and Meta ads shown while homeowners compare.
Freeze and storm campaigns
Built ahead of time and switched on by area when a freeze or storm hits.
Brand campaign
Your company name protected so competitors and lead services don’t sit above you when a past customer searches for you.
How we work
How we run your plumbing ads
- 01
Audit
We go through your ad account, landing pages and market to find what’s booking and where spend is wasted.
- 02
Tracking first
Tracking and the link to your CRM go in before any budget changes, so every dollar from then on is measured.
- 03
Build
Campaigns by service line, landing pages, ad schedules and budgets sized to how many jobs your trucks can take.
- 04
Manage weekly
Search terms, bids, budgets and ads adjusted every week, faster during freezes and busy season.
- 05
Report monthly
Results by campaign, what we cut and where budget goes next month.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your monthly report
What your monthly ads report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- Booked jobs from adsEmergency, drain, water heater and repipe work, by campaign
- Cost per booked jobWhat each booked job cost to win, by service line
- Revenue by service lineWhat emergency and planned work each brought in
- Searches cutJunk searches found and blocked, and what they were costing
- Next monthWhich campaigns get more budget next month, what gets cut, and why
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare to lead services and other agencies
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| Who gets the call | Only you | Often several plumbers | Only you |
| What you’re judged on | Booked jobs and revenue | Leads delivered | Clicks and calls |
| Emergency vs. planned work | Separate campaigns and budgets | Categories you pick | Often one campaign |
| Booked jobs sent back to Google | As they’re booked | No | Rarely |
| Who does the work | Senior team, no handoffs | A marketplace | Often a junior account manager |
Results
Results from our clients
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“We’re converting at higher rates than ever in our company’s 36 years in business.”
Matthew WeberShades of Texas
Cost
What plumbing PPC management costs
You pay two things: our management fee and your ad spend. Ad spend is paid to the ad platforms directly, so it stays yours and stays visible.
Our fee depends on how many service lines, platforms and areas we’re running. We scope it after a free audit of your account and market, so the number fits the work.
We size ad spend to a target cost per booked job and how many more jobs your trucks can handle. For context, the median Google lead for plumbing costs about $129 (LocaliQ, 2025).
Rather do it yourself?
The plumbing ads playbook is free
The basics we start from, written down for owners who want to run ads in-house.
Questions we get
Hiring a plumbing PPC agency
How much does plumbing PPC management cost?
Our fee depends on how many campaigns, platforms and service areas we’re running, and we scope it after a free audit of your ad account and market. Ad spend is separate and paid directly to the ad platforms. We size it to how many more jobs your trucks can handle.
What’s the best PPC company for plumbers?
The one that keeps emergency and planned work apart and can tell you what a drain job costs to win versus a water heater replacement. Ask any agency you talk to how your jobs get back into Google Ads. If they can’t answer, they’re chasing calls, not jobs.
How soon will plumbing ads book more jobs?
Ads show up as soon as they’re live, but new campaigns need a few weeks of data to settle. In freeze markets, we build burst pipe campaigns in the fall so they’re ready the night of the first hard freeze.
Can you take over our current Google Ads account?
Usually, yes. We audit it first and keep what’s working, including the account’s history. If emergency and planned work are mixed, ads run when nobody answers or every click lands on the home page, we’ll show you what that’s costing before we change anything.
Should we run ads, SEO or both?
Most plumbing companies need both. Ads put you at the top today, and SEO builds visibility you don’t pay for per click. Both work better when the click lands on a page that books the emergency in one tap.
What do you need from us to start?
Access to your Google Ads and Meta ad accounts, website and analytics, and your CRM or dispatch software. Plus the areas your trucks can reach and when someone answers the phone.
How do we know the ads are working?
You get a monthly report: booked jobs, what each one cost and revenue by service line, plus what we cut and changed. Clicks and calls are only an early signal.
Work with us
Let’s keep your plumbers busy
Pick a 30-minute slot. We’ll come with questions about your territory and crews.