Lawn care PPC agency
Lawn care PPC that fills your routes
We’re a lawn care PPC agency that has run Google Ads for lawn care companies through the spring rush. Mowing and treatment programs get their own campaigns, targeting stays on the streets you already service, and every month you see new recurring customers by neighborhood and what each one cost.
The short version
What does a lawn care PPC agency do?
A lawn care PPC agency builds and manages your paid ads on Google and Meta so homeowners near your routes find you when they’re done mowing their own yard or want the weeds gone, and so the budget goes to homeowners who want service all season. At Lobster Ferret that means lawn care Google Ads management for weekly mowing, fertilization and weed control, and aeration, targeted to the neighborhoods your crews already drive, plus Meta ads for spring sign-ups and add-ons.
- Who it’s for
- Multi-crew lawn care companies with recurring mowing and treatment routes
- What we manage
- Google Ads, Meta ads, landing pages and tracking
- What we report
- New customers and cost per recurring customer, by campaign and neighborhood
- Where
- Based in Dallas, managing lawn care ads across the U.S.
What’s included
Lawn care Google Ads management, done for you
We’ve run lawn care accounts through enough springs to know the season is won in late winter. A senior team handles the ads. You approve the plan and run the crews.
- 01
Search campaigns by lawn service
Weekly mowing, fertilization and weed control, and aeration and overseeding, each with its own keywords, ads and budget.
- 02
Route-based targeting
Ads aimed at the neighborhoods your crews already drive, so new customers land on your existing routes.
- 03
Meta ads for sign-ups and add-ons
Early sign-up offers, treatment programs and add-ons like aeration shown to homeowners in your target neighborhoods before they search.
- 04
Lawn care landing pages
Pages with pricing guidance by yard size, real crew photos, reviews and a season sign-up that works on a phone.
- 05
Call and sign-up tracking
Calls, quote requests and online sign-ups tracked by campaign and neighborhood.
- 06
New customers sent back to Google and Meta
Each new customer and their value, from your CRM, so bidding learns the difference between a one-time mow and a full season.
- 07
Search terms and wasted spend
We read the searches your ads showed up for and cut job seekers, DIY searches, mower shoppers and out-of-area searches every week of the spring rush.
- 08
Monthly lawn care ads reporting
New customers by neighborhood, cost per recurring customer and revenue by campaign, with where budget moves next.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Campaigns we build
Lawn care ad campaigns we build
Mowing and treatment customers search differently and sign at different times. Each service gets its own campaign so you can see which one fills the route.
Weekly mowing
Recurring mowing searches in your target neighborhoods, sent to a page that sells the whole season.
Fertilization and weed control
Treatment program campaigns that start before pre-emergent season and sign customers for the full round of applications.
Aeration and overseeding
Fall campaigns that keep crews busy after summer and give new customers an easy first job with you.
Spring early sign-ups
Built in late winter and live before the first warm weekends, when most homeowners pick a lawn company for the year.
Neighborhood fill-in
Tight campaigns around streets where you already have stops, so each new customer is a stop your crew already drives past.
Brand campaign
Your company name protected so competitors don’t sit above you when a neighbor searches for the lawn company they saw next door.
How we work
How we run your lawn care ads
- 01
Audit
We look at your ad account, routes, pricing and last spring’s sign-ups to see which services and neighborhoods paid off.
- 02
Tracking first
Tracking and the link to your CRM are set up before the season starts, so every new customer ties back to the campaign that found them.
- 03
Build in late winter
Campaigns by service, route targeting and landing pages built early and given time to settle before the rush.
- 04
Manage weekly
Search terms, bids and budgets adjusted every week through spring, with spend pulled back once crews are full.
- 05
Report monthly
Results by neighborhood and campaign, plus what we’re changing for fall and next spring.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your monthly report
What your monthly ads report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- New customers from adsNew recurring customers, by campaign
- New customers by neighborhoodWhether ads are filling the streets you already mow
- Cost per recurring customerWhat each recurring customer cost to win
- Revenue by campaignWhat each campaign brought in against what it spent
- Searches cutJunk searches found and blocked, and what they were costing
- Next monthWhere budget moves for the season ahead, and why
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare to lead services and other agencies
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| Who gets the customer | Only you | Often several lawn companies | Only you |
| What you’re judged on | New customers | Leads delivered | Clicks and calls |
| Where new customers come from | Streets on your routes | Wherever the lead is | Often the whole metro |
| When campaigns go live | Late winter, settled before spring | When you buy leads | Often after the rush starts |
| New customers sent back to Google | Yes, from your CRM | No | Rarely |
Results
Results from our clients
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Chorbie · Local SEO
#1 in Frisco in three months
Share of voice for “lawn care Frisco” more than tripled. Calls and site visits up 144%, and 52% more Google views.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I trust them completely with my company’s voice and brand, and I am never disappointed with the results.”
Cynthia HernandezExecutive Partner, Chorbie
“Executive Lawn Care would not be where we are today without their insight, research, and advice. … We are grateful and blessed to work with Lobster Ferret.”
Mark BrownCOO, Executive Lawn Care
“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
Cost
What lawn care PPC management costs
You’ll see two line items. Our fee covers the work, and the ad platforms charge the ad budget straight to you, so spring’s heavier spend shows up in your own accounts.
What we charge follows how many services, platforms and neighborhoods we’re running. We scope it after a free audit of your account, routes and market, ideally in late winter so there’s time to build before spring.
We size ad spend to a target cost per recurring customer and how many more yards your crews can take. For context, landscaping leads, the closest LocaliQ category to lawn care, have a median cost of about $118 (LocaliQ, 2025). A one-time mow costs about the same to win as a full season, which is why we only count customers who stay for the season.
Rather do it yourself?
The lawn care ads playbook is free
The basics we start from, written down for owners who want to run ads in-house.
Questions we get
Hiring a lawn care PPC agency
How much does lawn care PPC cost?
We quote after a free audit, and the fee follows how many services, platforms and neighborhoods we’re covering. Ad spend is separate and goes straight to the ad platforms. Most of it lands in late winter and spring, sized to the yards your crews can add.
What’s the best PPC company for lawn care businesses?
The one that targets your routes, launches before spring and reports which leads became customers. Ask any lawn care advertising agency when your campaigns would go live and how new customers are sent back to Google Ads. The answers tell you whether they know the season.
When should lawn care ads start?
Late winter. New campaigns need a few weeks of data to settle, and most sign-ups land in a short stretch of spring, so campaigns that start in April spend the rush learning.
Can you take over our current lawn care Google Ads account?
Usually, yes, history and all. After the audit we keep what’s signing customers. If campaigns target the whole metro, start after the rush or are judged on clicks, we’ll show you what that cost last spring before we change anything.
How do lawn care ads fit with SEO and our website?
Ads fill routes this spring, and SEO brings in customers you don’t pay for per click. We ran them together for Showcase LawnWorks, which grew core lawn care revenue 95% in one season. Both work better when the click lands on a page with pricing guidance and a sign-up that works on a phone.
What do you need from us to start?
Access to Google Ads, Meta, your website and analytics, and the CRM that shows which leads became customers. Then the neighborhoods you want to fill and how many more yards your crews can take this year.
How do we know the lawn care ads are working?
Every month you see new customers by neighborhood, cost per recurring customer and revenue by campaign, plus what we cut and changed. If new customers are landing on your routes at a cost you’d pay again, it’s working.
Work with us
Let’s fill your routes before spring
Pick a 30-minute slot. We’ll come with questions about your territory and crews.