Lawn care SEO company
Lawn care SEO that grows your recurring revenue
We’re a lawn care SEO company, and lawn care is a trade we know well. We get you into Google’s map results on the streets your crews already mow, build pages for mowing, treatments and add-ons, and report the results from search, by neighborhood.
The short version
What does a lawn care SEO company do?
A lawn care SEO company gets your business into Google’s map results and organic listings when homeowners nearby search for mowing, fertilization, weed control or aeration. At Lobster Ferret that means running your Google Business Profile, building service and neighborhood pages, earning steady reviews and cleaning up listings, the same work that took Chorbie to #1 for lawn care in Frisco in three months. Every call and sign-up from search is tracked, so you can see which neighborhoods are bringing in new customers.
- Who it’s for
- Multi-crew lawn care companies with recurring mowing and treatment routes
- What we manage
- Google Business Profile, service and neighborhood pages, reviews, listings, tracking
- What we report
- New customers and revenue from search, by neighborhood
- Where
- Based in Dallas, managing lawn care SEO across the U.S.
What’s included
Lawn care SEO services, done for you
Everything SEO for lawn care companies takes, handled by a senior team that has done it for lawn care before. You tell us which streets you want and keep the crews mowing.
- 01
Google Business Profile management
Lawn care service as the primary category, mowing, treatments and add-ons listed as services, your service areas and photos of real crews and yards, kept current.
- 02
Neighborhood pages
A page for each subdivision or suburb where you want more stops, with the services you run there and reviews from customers on nearby streets.
- 03
Lawn service pages
Mowing, fertilization, weed control, aeration and overseeding, grub control and cleanups each get a page that can rank on its own.
- 04
Pricing and sign-up paths
Plain pricing guidance and an easy way to sign up on the pages that rank, so a homeowner can go from a search to signing up in one visit.
- 05
Built before spring
Profile, pages and reviews worked on in January and February, so they have time to rank before the first warm weekend.
- 06
Review requests and replies
A text after visits asking for a review, timed to when the yard looks its best, and a reply to every review, good or bad.
- 07
Call and sign-up tracking
Calls, quote forms and online sign-ups tracked in Google Analytics, with each sign-up carrying its dollar value and your profile traffic tagged.
- 08
Rank maps by neighborhood
A monthly grid of lawn care searches across your service area, so you see which streets you show up on and which you don’t.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Pages we build
Local SEO for lawn care, street by street
A homeowner in your best subdivision and one across town type the same search. The pages we build steer the work toward the routes you already run.
Weekly mowing
Your core recurring service, with pages built around the neighborhoods your crews already drive.
Fertilization and weed control
Treatment program pages that sell the full season of rounds up front.
Aeration and overseeding
High-margin fall add-ons that rank on their own and get offered to yards you already mow.
Grub control and lawn disease
Searches about a specific lawn problem that bring a first visit, linked to the full treatment program.
Spring and fall cleanups
Seasonal one-time work that brings new homeowners onto the route.
Shrub and bed care
Add-on services that raise the ticket per stop for customers already on the schedule.
How we work
How we run your lawn care SEO
- 01
Audit
We review your profile, site and reviews and map where you rank, street by street, against the companies taking your sign-ups.
- 02
Tracking first
Tracking for phone taps, sign-ups and your profile link goes in first, so calls and sign-ups from search are counted from day one.
- 03
Build
Profile fixes, neighborhood and service pages and listings cleanup, finished in winter so they’re live for spring.
- 04
Manage monthly
New pages, review replies, yard photos and profile updates every month, with aeration and overseeding pages ahead of fall.
- 05
Report
New customers by neighborhood, rank maps and what we shipped.
Your monthly report
What your monthly SEO report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- New customers from searchOnline sign-ups, calls and quote requests from search, by service
- Season revenueWhat those new customers are worth over the season
- By neighborhoodWhere the new customers came from, so you see which neighborhoods are filling in
- Rank mapWhere you show up for lawn care searches across your service area
- Reviews and pagesNew reviews and replies, plus the service and neighborhood pages we published
- Next monthWhat we’re building next and why
Your options
How we compare to other SEO agencies and doing it in-house
| Question | Lobster Ferret | Typical SEO agency | Doing it in-house |
|---|---|---|---|
| What you’re judged on | Customers by neighborhood | Often rankings and traffic | Usually how spring felt |
| Where new customers land | On streets you already mow | Often anywhere in the metro | Wherever the calls come from |
| Work done before spring | Yes, in winter | Often after the rush starts | When the season slows down |
| Calls and sign-ups from search tracked | Every month | Rarely | Rarely |
| Who does the work | Senior team, no handoffs | Often a junior account manager | Whoever is off the mower |
Results
Results from our clients
Chorbie · Local SEO
#1 in Frisco in three months
Share of voice for “lawn care Frisco” more than tripled. Calls and site visits up 144%, and 52% more Google views.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I trust them completely with my company’s voice and brand, and I am never disappointed with the results.”
Cynthia HernandezExecutive Partner, Chorbie
“Executive Lawn Care would not be where we are today without their insight, research, and advice. … We are grateful and blessed to work with Lobster Ferret.”
Mark BrownCOO, Executive Lawn Care
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
Cost
What a lawn care SEO company costs
Lawn care SEO is a monthly fee for the work: profile management, pages, reviews, listings, tracking and reporting. No ad spend sits inside it.
The fee depends on how many neighborhoods you want to fill, which services you want to grow and how strong the companies above you are. We scope it after a free audit of your profile, site and market.
We measure it neighborhood by neighborhood. A customer two streets from an existing stop is worth more than one across town, so the report shows sign-ups by neighborhood.
Rather do it yourself?
The lawn care SEO playbook is free
The basics we start from, written down for owners who want to run SEO in-house.
Questions we get
Hiring a lawn care SEO company
How much does lawn care SEO cost?
Lawn care SEO cost depends on how many neighborhoods you want to rank in, which services you want to grow and how strong the companies above you are. We scope it after a free audit of your profile, site and market. It’s a monthly fee with no ad spend inside it.
What’s the best SEO company for lawn care businesses?
The one that reports new customers by neighborhood and has your pages built by late winter. Ask any lawn care SEO agency how they’ll track sign-ups from search and how they keep new work on your routes.
How long does lawn care SEO take?
The map pack usually moves first. Organic rankings take months, then keep building. Chorbie reached #1 for lawn care in Frisco in three months, but every market is different, and work started in winter has a better shot at the spring rush than work started in April.
Can you work with our current website and profile?
Usually, yes. We keep your profile’s reviews and history and build service and neighborhood pages on your site if it’s fast and sound. If it’s slow on a phone or makes it hard to get a quote, we’ll show you what that’s costing first.
How does SEO fit with ads and our website?
Ads bring in customers right away during the spring rush, SEO brings in customers you don’t pay for per click, and the website is where both sign up. Showcase LawnWorks grew core lawn care revenue 95% in one season with our ads and SEO working together.
Do you work with lawn care companies outside Texas?
Yes. We’re based in Dallas and work with lawn care companies across the U.S. Your plan follows your region’s spring and the neighborhoods you want.
What do you need from us to start?
Access to your Google Business Profile, website and analytics. Plus the neighborhoods you want to fill and the services you want to grow. Photos of your crews and real yards help a lot.
How do we know the SEO is working?
You get a monthly report: new customers and revenue from search by neighborhood, a rank map, reviews and what we shipped. Rankings are a leading indicator.
Work with us
Let’s fill your routes before the first mow
Pick a 30-minute slot. We’ll come with questions about your territory and crews.