Roofing SEO company
Roofing SEO that fills your estimate calendar
We’re a roofing SEO company for multi-crew residential roofers. We get you into Google’s map results in the suburbs you want roofs in, build pages for replacement, repair and storm work with real roofs on them, and report what search brings in.
The short version
What does a roofing SEO company do?
A roofing SEO company gets your business into Google’s map results and organic listings when homeowners nearby search for a roofer, a roof replacement, a leak repair or a hail inspection. At Lobster Ferret that means running your Google Business Profile, building job type, suburb and storm pages, earning detailed reviews from finished roofs and cleaning up the listings Google cross-checks. Every call and estimate request from search is tracked, so you can see which job types and suburbs bring in the most.
- Who it’s for
- Multi-crew residential roofers doing replacements, repairs and insurance work
- What we manage
- Google Business Profile, job type, suburb and storm pages, reviews, listings, tracking
- What we report
- Calls and estimate requests from search, by job type and suburb
- Where
- Based in Dallas, managing roofing SEO across the U.S.
What’s included
Roofing SEO services, done for you
Everything SEO for roofers takes, handled by a senior team. You tell us which roofs you want more of and keep the crews on the schedule.
- 01
Google Business Profile management
Roofing contractor as the primary category, every job type you do, your service area and photos of finished roofs tagged by neighborhood, kept current.
- 02
Roof replacement SEO
Replacement pages that answer what drives the price, materials, warranties and financing, with roofs you’ve done, for homeowners collecting bids.
- 03
Repair and leak pages
Leak, flashing and storm repair pages built for the homeowner who needs someone on the roof this week.
- 04
Suburb pages
A page for each suburb you want work in, with roofs you’ve finished there and reviews from the neighbors who watched your crew work.
- 05
Storm and insurance pages
Hail and wind damage inspection pages and a plain explanation of how claims work with you, published before storm season.
- 06
Detailed review requests
A text after every finished roof asking for a review that names the neighborhood and roof type, and a reply to every review, good or bad.
- 07
Estimate request tracking
Calls, estimate forms and inspection bookings from search tracked in Google Analytics, with visits from your Google profile tagged.
- 08
Listings, rank maps and reports
Name, address and phone cleaned up across directories and manufacturer listings where you have them, plus a monthly rank map and report.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Pages we build
Local SEO for roofing contractors, by job type
A homeowner with a drip in the ceiling and one comparing three replacement bids search very differently. Each job type gets a page built for that search.
Roof replacement
The biggest ticket, with materials, warranties, financing and finished roofs on one page.
Roof repair and leaks
Urgent work that earns trust and often leads to the replacement later.
Hail and wind damage
Inspection pages live before storm season, kept inside the area you already serve.
Insurance claims
A plain walk-through of how claims work with your company, so the homeowner knows what to expect before they call.
Metal and specialty roofing
Metal, tile and flat roof pages for the premium services you want to grow.
Gutters, skylights and ventilation
Add-on pages that rank on their own and add to the ticket on a replacement.
How we work
How we run your roofing SEO
- 01
Audit
We review your profile, site, reviews and photos, and check which roofers outrank you in each suburb and for each job type.
- 02
Tracking first
Tracking for tap-to-call clicks, estimate forms and a tagged profile link goes in first, so calls and estimate requests from search are counted from day one.
- 03
Build
Profile fixes, replacement and repair pages, suburb pages and listings cleanup, with storm pages built in the off season.
- 04
Manage monthly
New pages, finished roof photos, review replies and profile updates every month, picking up ahead of hail season.
- 05
Report
Calls and estimate requests from search, rank maps and what we shipped.
Your monthly report
What your monthly SEO report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- Estimate requests from searchCalls, estimate forms and inspection bookings from search, replacements and repairs split out
- Where they come fromRequests by job type and suburb, so you can see which pages bring in work
- Rank mapWhere you show up for roofer, replacement and hail searches across your service area
- ReviewsNew reviews this month, rating, and every reply sent
- Pages shippedService, area and storm pages published, and how they’re ranking
- Next monthWhat we’re building next and why
Your options
How we compare to other SEO agencies and doing it in-house
| Question | Lobster Ferret | Typical SEO agency | Doing it in-house |
|---|---|---|---|
| What you’re judged on | Signed contracts and revenue | Often rankings and traffic | Usually a gut feel for how busy you are |
| Photos of your roofs | On every page that ranks | Often stock images | When someone uploads them |
| Storm pages | Built before the season | Often after the storm | Rarely |
| Estimate requests tracked | Every month | Rarely | Rarely |
| Who does the work | Senior team, no handoffs | Often a junior account manager | Whoever isn’t on a roof |
Results
Results from our clients
Chorbie · Local SEO
#1 in Frisco in three months
Share of voice for “lawn care Frisco” more than tripled. Calls and site visits up 144%, and 52% more Google views.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I trust them completely with my company’s voice and brand, and I am never disappointed with the results.”
Cynthia HernandezExecutive Partner, Chorbie
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
“Unfortunately, I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
Cost
What a roofing SEO company costs
Roofing SEO is a monthly fee for the work: profile management, pages, reviews, listings, tracking and reporting. No ad spend sits inside it, and nothing is paid per estimate.
The fee depends on how many suburbs you want to rank in, which job types you want more of and how hard the roofers above you are working. We scope it after a free audit of your profile, site and market.
The goal is more signed contracts. For context, the median Google lead for roofing and gutters costs about $228 (LocaliQ, 2025). Every roof your rankings sell started with an estimate request you didn’t pay for per click.
Rather do it yourself?
The roofing SEO playbook is free
The basics we start from, written down for owners who want to run SEO in-house.
Questions we get
Hiring a roofing SEO company
How much does roofing SEO cost?
Roofing SEO cost depends on how many suburbs and job types we’re building for and how strong the roofers above you are. We scope it after a free audit of your profile, site and market. It’s a monthly fee, with no ad spend inside it.
How do we pick a roofer SEO agency?
Ask how they’ll get photos of your finished roofs onto the pages that rank and when they’d build storm pages. An agency that reports rankings alone can’t tell you whether SEO is bringing in estimates.
How long does roofing SEO take to bring in estimates?
The map pack usually moves first. Organic rankings take months, then keep building. Storm pages need time to settle, so work started in winter has a better shot at hail season than work started after the first storm.
Can you work with our current website and profile?
Usually, yes. We keep your profile’s reviews and history and build pages on your site if it’s fast and sound. If it’s slow on a phone or light on real roofs, we’ll show you what that’s costing first, because on a job this size the page has to earn the estimate.
How does SEO fit with ads and a new website?
Ads put you in front of homeowners right away, SEO wins roofs you don’t pay for per click, and the website is where homeowners compare you to the other bids. Most roofers need all three, planned around the same storm calendar.
Do you work with roofers outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. Your plan follows your market’s storm season and the suburbs you want.
What do you need from us to start?
Access to your Google Business Profile, website and analytics, plus the job types and suburbs you want more of. Photos of finished roofs tied to a neighborhood help a lot.
How do we know the SEO is working?
You get a monthly report: calls and estimate requests from search by job type and suburb, a rank map, reviews and what we shipped. Rankings show early progress, and estimate requests show whether it’s turning into work.
Work with us
Let’s get you on the map before storm season
Pick a 30-minute slot. We’ll come with questions about your territory and crews.