Roofing website design
Roofing websites that turn estimates into signed contracts
We build websites for roofing companies that show roofs you actually finished, answer warranty and financing up front, and let a homeowner send photos of the damage with an estimate request from a phone.
The short version
What does a roofing website design company do?
A roofing website design company builds the site homeowners check when they’re comparing roofers, and makes it easy to call or request an inspection. At Lobster Ferret that means a phone-first roofing contractor website with a page for each job type and suburb, a gallery of roofs you’ve finished, a storm damage page and an estimate request that takes photos and a few qualifying questions. Every request is tracked by page, so you can see which pages bring in estimates.
- Who it’s for
- Roofing companies doing replacement, repair and storm work
- What we build
- Phone-first site, project gallery, storm page, photo estimate requests, tracking
- What we report
- Estimate requests and their estimated value, by page
- Where
- Based in Dallas, building roofing websites across the U.S.
What’s included
Roofer website design, done for you
Everything it takes to build a roofing website that wins the comparison, handled by a senior team. You approve the pages and your estimators get the appointments.
- 01
Phone-first roofing web design
Tap-to-call for the homeowner standing under a leak, service and city in the headline, and a finished roof and your reviews on the first screen.
- 02
Roof estimate requests with photos
A short request that takes photos of the roof, the damage or the ceiling stain, plus roof age, roof type and whether insurance is involved, so the estimator knows what they’re walking into.
- 03
Inspection scheduling
Homeowners pick an inspection window on the site, and the request lands with your office or CRM with its source attached.
- 04
Estimate values tracked
Each request counts once and carries an estimated value by job type into Google Analytics and Google Ads.
- 05
Project gallery
Finished roofs organized by neighborhood and roof type, with before and after shots, easy for your office to add to after every job.
- 06
Warranty, financing and trust details
License, insurance, manufacturer certifications, warranty terms and financing stated plainly on the pages where homeowners compare you.
- 07
Fast galleries and safe migration
Photo galleries sized to load quickly on a phone, pages checked against Google’s Core Web Vitals, and old URLs redirected so ranking pages keep their place.
- 08
Monthly website reporting
Estimate and inspection requests and their estimated value, by page and job type, with retail and storm split out.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What your site will have
Pages we build into your roofing company website
A leak, a hail claim and a planned replacement are three different visits to your site. Each one gets a page written for it.
Roof replacement pages
Materials you install, warranty terms, financing and finished roofs, ending in an estimate request with photos.
Roof repair and leak pages
Tap-to-call up top for the active leak, and a quick request with photos for the slow one.
Storm damage and insurance page
How inspections and claims work with you, so storm traffic lands on a page built for it and retail buyers stay on theirs.
Metal, tile and flat roof pages
Each roof type you install gets its own photos, details and estimate path.
Service area pages
A page for each suburb you want more roofs in, with jobs finished nearby and local reviews.
Financing page
Monthly payment options and how to apply, linked from every replacement page.
How we work
How we build your roofing website
- 01
Audit
We compare your site on a phone against the roofers you bid against, and look at which pages already rank and bring in estimate requests.
- 02
Tracking plan first
We set values for replacement, repair and storm estimates and map how each request reaches Google Analytics, Google Ads and your office.
- 03
Build
Job type, storm and area pages, the gallery, the photo estimate request and copy written from what your estimators hear at the kitchen table.
- 04
Launch
Old URLs redirected, a test request with photos sent through to your CRM, and launch timed ahead of storm season where we can.
- 05
Report monthly
Results by page, with what we’re changing next.
Your monthly report
What your monthly website report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- Estimated value from the siteEstimate request value by page and job type
- Estimate requestsEstimate and inspection requests by job type and page
- Requests per visitHow many visits to each page turn into a call or estimate request
- Storm and insurance workInspection requests from the storm damage page, tracked apart from retail
- Mobile speedHow fast your service pages and gallery load on a phone, against Google’s 2.5-second mark
- Next monthWhat we’re changing or adding next, and why
Your options
How our roofing websites compare to site builders and other designers
| Question | Lobster Ferret | Template site builder | Typical web designer |
|---|---|---|---|
| Proof on the page | Your finished roofs, by neighborhood | Stock photos | Often stock photos |
| Estimate request | Photos, roof age and an insurance question | Name, email, message | Usually a basic form |
| Estimate value in Google Ads and Google Analytics | Set up before launch | No | Rarely |
| Storm and insurance work | Its own page and tracking | Not covered | Sometimes a section |
| What you see after launch | Estimate requests and their value by page | Visits | Traffic, if anything |
Results
Results from our clients
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“Going into this I had two bad experiences with supposed website developers. … Not only did [Lobster Ferret] kill it with the website, but Koby helped with so many other marketing tools that have already started paying dividends.”
“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“I have worked with Koby and Lobster Ferret for more than 4 years. … You always get direct and quick responses as well as a clear professional who is passionate and knowledgeable at what they do.”
EJ McCoyCEO, Scoop Soldiers
Cost
What roofing website design costs
The cost is the build: how many job type and area pages you need, how big the gallery is, whether estimate requests connect to your CRM, and how much of your current site we can keep.
We scope it after a free audit of your site and the roofers you’re bidding against, so the quote fits the build your market calls for.
The goal is more signed contracts. For context, the average roof replacement runs about $9,610 (HomeAdvisor, 2025), so every estimate request the site brings in is worth tracking.
Rather do it yourself?
The roofing website playbook is free
The basics we start from, written down for owners who want to manage their website in-house.
Questions we get
Hiring a roofing website design company
How much does a roofing website cost?
The biggest factors are the number of job type and area pages, the size of the project gallery and how much of your current site is worth keeping. We scope it after a free audit of your site next to the roofers you bid against.
What should we look for in a roofing web design company?
Ask how an estimate request on the site is tracked, and whether its value reaches Google Ads. Ask how storm work is kept apart from retail. Then look at whether their roofer website design work shows real jobs or stock photos.
How long does it take to build a roofing website?
It depends on the page count, how quickly we get labeled job photos and warranty details from your office, and whether estimate requests connect to your CRM. We’ll set a schedule after the audit. Winter is the best launch window, so storm and service pages have settled before spring hail.
Can homeowners send photos with an estimate request?
Yes. The request takes photos from a phone along with roof age, roof type and whether insurance is involved. Your estimator sees the problem before the visit, and your office can tell a small repair from a full replacement before anyone drives out.
Do we need a new roofing website or just fixes?
Sometimes fixes are enough. If the site is sound and only needs real job photos or a shorter estimate request, we’ll say so. If we rebuild, every old URL is redirected and the content that ranks comes along, so city and service pages that already bring in work keep their place.
Do roofers need SEO or ads along with a new website?
The website is where both land. SEO and Google and Meta ads bring homeowners in, and the site is where they decide whether you’re the roofer to trust. If budget only allows one to start, we’ll tell you which gap is costing you the most jobs.
What do you need from us to start?
Access to your current site, domain, analytics and CRM, plus license and insurance details, certifications, warranty terms and photos of finished roofs labeled by neighborhood. We write the copy and build on WordPress, so your office can add new job photos later without calling a developer.
How do we know the new website is working?
You get a monthly report: estimate requests and their value by page, and how fast the site loads on a phone. Estimate requests are the early sign of the signed contracts to come.
Work with us
Let’s build a site that wins the job
Pick a 30-minute slot. We’ll come with questions about your territory and crews.