HVAC website design
HVAC websites that book repairs and sell replacements
We’re an HVAC website design company that builds heating and air websites where a homeowner with a dead AC can book a repair online in a minute, and a replacement shopper can send photos of the old system for an estimate.
The short version
What does an HVAC website design company do?
An HVAC website design company builds the site homeowners land on from Google, ads and referrals, and makes it easy for them to call, book or ask for an estimate. At Lobster Ferret that means phone-first websites for HVAC companies with online booking for repairs and tune-ups, online sign-up for maintenance agreements, and replacement estimate requests that take photos of the outdoor unit and data plate. Every booking and estimate request is tracked with its value, so you see what the site brings in.
- Who it’s for
- HVAC companies that want more repair bookings and replacement estimates from the traffic they already get
- What we build
- Phone-first site, online booking, maintenance agreement page, replacement estimate requests, tracking
- What we report
- Calls, bookings and estimate requests from the site, by page
- Where
- Based in Dallas, building HVAC websites for companies across the U.S.
What’s included
HVAC web design, done for you
Everything it takes to build an HVAC website that books, handled by a senior team. You approve the plan and your dispatchers get the bookings.
- 01
Phone-first HVAC contractor website design
A tap-to-call button fixed on every page, service and city in the headline, and reviews and a real install photo on the first screen.
- 02
Online booking for repairs and tune-ups
Homeowners pick a time for a repair visit or seasonal tune-up on the site, so the homeowner browsing at 11 p.m. is on your schedule by morning.
- 03
Replacement estimate requests with photos
A short request for system replacements that takes photos of the outdoor unit, furnace and data plate, plus home size and system age, so your comfort advisor shows up prepared.
- 04
Maintenance agreement page
What each plan includes, the price and how often you visit, with online sign-up and an agreement offer on every repair page.
- 05
Bookings tracked with their value
Each booking, agreement and estimate request counts once and carries its value into Google Analytics and Google Ads.
- 06
Copy written from what customers ask
We write the pages from what your office and comfort advisors hear every day: financing, brands you install, warranties and how fast you can come out.
- 07
Fast pages and a safe launch
Lean pages checked against Google’s Core Web Vitals, so a homeowner sweating in a hot house isn’t left waiting, and every old URL redirected so ranking pages keep their place.
- 08
Monthly website reporting
Bookings, maintenance agreements sold and replacement estimates by page.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What your site will have
Pages we build into your HVAC company website
A repair customer and a replacement buyer need different pages. One wants a time slot today. The other wants financing, brands and a price.
AC and furnace repair pages
Online booking and a short night and weekend request form on each, so heat wave and cold snap traffic lands on a page that books.
System replacement pages
Good, better and best options, the brands you install, warranty terms and a photo estimate request at the end.
Maintenance agreement page
Plan levels, what each visit covers and online sign-up, offered again on every repair booking confirmation.
Heat pump, ductwork and indoor air quality pages
Their own pages and booking paths, so these searches don’t land on a general services list.
Service area pages
A page for each suburb you want more installs in, with local reviews and install photos from nearby.
Financing page
Monthly payment options and how to apply, linked from every replacement page so the price question is answered before the visit.
How we work
How we build your HVAC website
- 01
Audit
We go through your current site on a phone, your call and booking data and the pages that rank, to see where repair and replacement customers drop off.
- 02
Tracking plan first
We decide what counts as a booking, set values for repairs, tune-ups, agreements and replacement estimates, and map how each one reaches Google Analytics and Google Ads.
- 03
Build
Pages, copy, booking, online sign-up for maintenance agreements and the photo estimate form, built on WordPress and reviewed with you page by page.
- 04
Launch
Old URLs redirected, every booking path tested end to end, and launch timed for the quieter weeks of spring or fall.
- 05
Report monthly
Results by page, what we changed and what we’re adding next.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your monthly report
What your monthly website report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- Value by pageThe estimated value of the bookings and estimates each page brought in
- Bookings and estimatesRepair and tune-up bookings and replacement estimate requests, by page
- Calls from the siteCalls from each page’s call button, repair and replacement pages split out
- Maintenance agreements soldNew maintenance agreements started on the site, and the page that sold them
- Mobile speedHow fast your repair and replacement pages load on a phone, against Google’s 2.5-second mark
- Next monthWhat we’re changing or adding next, and why
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How our HVAC websites compare to site builders and other designers
| Question | Lobster Ferret | Template site builder | Typical web designer |
|---|---|---|---|
| Online booking | Repairs, tune-ups and agreements booked on the site | A contact form | Usually a contact form |
| Replacement estimates | Photo request with system details | Rarely | Sometimes a quote form |
| Job value in Google Ads and GA4 | Set up before launch | No | Rarely |
| Who writes the copy | We do, from what your office hears | You do | Often generic HVAC copy |
| What you see after launch | Calls, bookings and estimate requests by page | Visits | Often traffic, if anything |
Results
Results from our clients
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“Going into this I had two bad experiences with supposed website developers. … Not only did [Lobster Ferret] kill it with the website, but Koby helped with so many other marketing tools that have already started paying dividends.”
“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“I have worked with Koby and Lobster Ferret for more than 4 years. … You always get direct and quick responses as well as a clear professional who is passionate and knowledgeable at what they do.”
EJ McCoyCEO, Scoop Soldiers
Cost
What HVAC website design costs
The cost is the build: how many repair, replacement and area pages you need, whether booking and maintenance agreements connect to your dispatch software, and how much of your current site is worth keeping.
We put a number on it after a free audit of your site, your call data and the HVAC companies you compete with, so the quote fits your market and the pages you need.
For context, most homeowners pay $5,000 to $12,500 to replace a system (HomeAdvisor, 2025), so the site tracks replacement estimate requests apart from repair bookings.
Rather do it yourself?
The HVAC website playbook is free
The basics we start from, written down for owners who want to manage their website in-house.
Questions we get
Hiring an HVAC website design company
How much does HVAC website design cost?
Cost comes down to the page count, whether booking and maintenance agreements tie into your dispatch software, and how much of your current site we keep. We price it after a free audit of your site and market, so you’re quoted for the repair and replacement pages your company actually needs.
What’s the best website designer for HVAC companies?
The one that can show you how repair bookings and replacement estimates on the site will be tracked. Ask any HVAC website designer how that works and whether the value of each booking reaches Google Ads. If the answer is a contact form and a traffic report, keep looking.
How long does it take to build an HVAC website?
It depends on how many pages we’re building, how fast your team sends install photos and agreement details, and what the booking tools connect to. You get a schedule after the audit. Spring and fall are the best launch windows, so the site has settled before the first heat wave or cold snap.
Can customers book straight into our dispatch software?
Often, yes. If your software offers online booking or a scheduler we can put on the site, it goes on the repair and tune-up pages. If it doesn’t, a short request form goes to your office and still records the booking and its value.
Can you fix our current HVAC website without a rebuild?
If the bones are good and it’s only missing online booking, a financing page or a clear agreement offer, we’ll say so and add them. A rebuild isn’t always the answer. When we do rebuild, every old URL points to its new page and the content that ranks comes with it, so repair pages already booking jobs keep booking them.
Do we need SEO or ads along with a new HVAC website?
The website is where both land. SEO and Google and Meta ads bring homeowners in, and the site decides whether they book. Because booking values flow back into Google Ads, the site also gives your ads the data to learn which searches turn into replacement estimates. If budget only allows one to start, we’ll tell you which gap is costing you the most jobs.
What do you need from us to start?
Access to your current site, domain, analytics and dispatch software, plus your agreement plans and prices, the suburbs you want more installs in, and photos of your techs, trucks and installs. We write the copy, and you approve it.
How will we know the new website is working?
You get a monthly report: bookings, maintenance agreements sold and replacement estimates by page, and how fast the site loads on a phone. We judge the site on what it books, not on traffic.
Work with us
Let’s build a site that books the repair
Pick a 30-minute slot. We’ll come with questions about your territory and crews.