HVAC SEO company
HVAC SEO that books jobs when the weather turns
We’re an HVAC SEO company for residential heating and cooling contractors. We get you into Google’s map results across your service area and build a page for every service you want to grow, from repairs and replacements to tune-ups.
The short version
What does an HVAC SEO company do?
An HVAC SEO company gets your business into Google’s map results and organic listings when homeowners nearby search for AC repair, furnace repair, a heat pump or a new system. At Lobster Ferret that means running your Google Business Profile, building service, area and seasonal pages, earning steady reviews and fixing the listings Google cross-checks. Every call and form from search is tracked, so you can see which services and areas bring in repairs and replacements.
- Who it’s for
- Residential HVAC companies with multiple techs doing repair, replacement and maintenance
- What we manage
- Google Business Profile, service, area and seasonal pages, reviews, listings, tracking
- What we report
- Calls, forms and bookings from search, by service and area
- Where
- Based in Dallas, managing HVAC SEO across the U.S.
What’s included
HVAC SEO services, done for you
Everything SEO for HVAC companies takes, handled by a senior team. You tell us which services you want to grow and keep the techs running.
- 01
Google Business Profile management
HVAC contractor as the primary category, every service you run, your service areas and fresh photos of techs, trucks and installs, kept current through every season.
- 02
HVAC service pages
AC repair, furnace repair, heat pumps, system replacement, ductwork and indoor air quality each get a page written to rank on its own.
- 03
Service area pages
A page for each suburb where you want more installs, with jobs you’ve done there and reviews from homeowners nearby.
- 04
Seasonal tune-up pages
Cooling tune-up pages live before spring and heating check-up pages live before fall, so they have time to rank before homeowners start booking maintenance.
- 05
Review requests and replies
A text after every service call asking for a review that names the job, and a review responder that replies to reviews on your behalf.
- 06
Listings cleanup
Your name, address and phone number cleaned up across the directories Google checks, plus manufacturer dealer listings where you have them.
- 07
Tracking from search
Calls, forms and online bookings tracked in Google Analytics, and Google Business Profile visits tagged so they don’t blur into other traffic.
- 08
Rank maps and monthly reports
A grid of AC and furnace searches across your service area, plus results from search and what we built that month.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Pages we build
Local SEO for HVAC contractors, page by page
A homeowner with a dead AC in July and one pricing a heat pump in October search for different things. Each job type gets its own page so each can win its own search.
AC repair and emergency service
No-cool searches at night and on weekends, answered with one-tap calling, when you dispatch and the suburbs you cover.
Furnace and heating repair
No-heat pages for gas furnaces and heat pumps, live before the first cold snap.
System replacement
The big-ticket page: what affects the price, financing, the brands you install and photos of real change-outs, for homeowners comparing quotes.
Heat pumps and ductless
Install pages for heat pumps and mini splits that answer the efficiency and rebate questions homeowners ask before they call.
Maintenance plans and tune-ups
A plan page that’s easy to say yes to, linked from every repair page, so search calls turn into agreements.
Indoor air quality and ductwork
Duct cleaning, duct replacement, air purifiers and humidifiers, add-on work that ranks on its own and fills the shoulder months.
How we work
How we run your HVAC SEO
- 01
Audit
We review your Google Business Profile, website, reviews and the HVAC companies above you in the map, suburb by suburb.
- 02
Tracking first
Tracking for calls, forms and bookings in Google Analytics, plus a tagged profile link, goes in first, so results from search are counted from day one.
- 03
Build
Profile fixes, service pages, area pages and listings cleanup, ordered by which services you want to grow and which season is next.
- 04
Manage monthly
New pages, review replies, photos and profile updates every month, with seasonal pages published a season ahead.
- 05
Report
Rank maps, results from search, what we built and what’s next.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your monthly report
What your monthly SEO report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- Calls, forms and bookingsFrom your profile and site, by service and area
- Replacement requestsQuote requests for new systems from search, apart from repair calls
- Rank mapWhere you show up for AC and furnace searches across your service area
- ReviewsNew reviews this month, rating, and every reply sent
- Pages publishedService, area and seasonal pages published, and how they’re ranking
- Next monthWhat we’re building next and why
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare to other SEO agencies and doing it in-house
| Question | Lobster Ferret | Typical SEO agency | Doing it in-house |
|---|---|---|---|
| What you’re judged on | Calls, forms and bookings from search | Often rankings and traffic | Usually nothing is tracked |
| Pages built for | Each service and each suburb | Often one page for all services | Usually the home page |
| Seasonal timing | Tune-up pages a season ahead | Rarely planned around the weather | When there’s a slow week |
| Search calls and forms tracked | Every month | Rarely | Rarely |
| Who does the work | Senior team, no handoffs | Often a junior account manager | Whoever has time between calls |
Results
Results from our clients
Chorbie · Local SEO
#1 in Frisco in three months
Share of voice for “lawn care Frisco” more than tripled. Calls and site visits up 144%, and 52% more Google views.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I trust them completely with my company’s voice and brand, and I am never disappointed with the results.”
Cynthia HernandezExecutive Partner, Chorbie
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
Cost
What an HVAC SEO company costs
HVAC SEO is one monthly fee for the work: your profile, pages, reviews, listings, tracking and reporting. There’s no ad spend inside it, so nothing is paid per click.
The fee depends on how many suburbs you want to rank in, how many services you want to grow and how hard the HVAC companies above you are working. We scope it after a free audit of your profile, site and market, so the number fits the work.
For context, the median Google lead for AC install and repair costs about $128 (LocaliQ, 2025). Every job your rankings book is one you didn’t pay for per click.
Rather do it yourself?
The HVAC SEO playbook is free
The basics we start from, written down for owners who want to run SEO in-house.
Questions we get
Hiring an HVAC SEO company
How much does HVAC SEO cost?
HVAC SEO cost depends on how many service areas you want to rank in, how many services you want to grow and how strong the companies above you are. We scope it after a free audit of your profile, site and market. It’s a monthly fee, with no ad spend inside it.
What’s the best SEO company for HVAC contractors?
The one that can show you what search brings in, by service and area. Ask any HVAC SEO agency how they track calls from your Google Business Profile, how they report results and how they time pages around tune-up season. Clear answers to all three are a good sign.
How long does HVAC SEO take to work?
The map pack usually moves first. Organic rankings take months, then keep building. Work started in early spring has a better shot at the first heat wave than work started in July, and we’ll tell you what we see in your market after the audit.
Can you work with our current website and Google Business Profile?
Usually, yes. We keep the profile’s history and reviews, and build service and area pages on your site if it’s fast and sound. If it’s slow on a phone or hard to add pages to, we’ll show you what that’s costing before recommending anything.
Should we do SEO, Google Ads or a new website first?
Most HVAC companies end up needing all three. Ads put you at the top during a heat wave, SEO builds visibility you don’t pay for per click, and the website is where both turn into jobs. If budget allows one to start, we’ll recommend the one your market and season favor and plan the others around it.
Do you work with HVAC companies outside Texas?
Yes. We’re based in Dallas and work with home service companies across the U.S. Your plan is built around your market’s heat waves, cold snaps and the suburbs you want.
What do you need from us to start?
Access to your Google Business Profile, website and analytics, plus the services you want to grow and the suburbs you want to reach. Photos of your techs, trucks and installs help a lot.
How do we know the SEO is working?
You get a monthly report: calls, forms and bookings from search, a rank map across your service area, reviews and what we built. Rankings are an early signal.
Work with us
Let’s get you into the map before the heat
Pick a 30-minute slot. We’ll come with questions about your territory and crews.