Pest control SEO company
Pest control SEO that keeps your techs booked
We’re a pest control SEO company for operators who sell quarterly plans. We get you into Google’s map results in the neighborhoods you want on your routes, build a page for every pest ahead of its season, and report the initial treatments and recurring plans that come from search.
The short version
What does a pest control SEO company do?
A pest control SEO company gets your business into Google’s map results and organic listings when homeowners nearby search for an exterminator or for the pest they just found, like termites, ants, bed bugs or mice. At Lobster Ferret that means running your Google Business Profile, building a page for every pest and route area, earning steady reviews and cleaning up the listings Google cross-checks. Every call and booking from search is tracked, so you can see which pests and areas bring in treatments and plans.
- Who it’s for
- Pest control companies selling quarterly plans after an initial treatment
- What we manage
- Google Business Profile, pest and area pages, plan page, reviews, listings, tracking
- What we report
- Initial treatments, new plans and recurring revenue from search, by pest and area
- Where
- Based in Dallas, managing pest control SEO across the U.S.
What’s included
Pest control SEO services, done for you
Everything SEO for pest control companies takes, handled by a senior team. You tell us which services you want to grow and where you want new stops, and keep the techs treating.
- 01
Google Business Profile management
Pest control service as the primary category, every pest you treat listed as a service, your service area and photos of real techs and trucks, kept current.
- 02
Pest pages
Ants, termites, roaches, bed bugs, mosquitoes and rodents each get a page that names the signs homeowners see and how you treat them.
- 03
Route area pages
A page for each neighborhood where you want more stops, with the pests common there and reviews from customers nearby.
- 04
Quarterly plan page
What the plan covers, how it starts with an initial treatment and what happens between visits, linked from every pest page.
- 05
Seasonal publishing calendar
Termite and ant pages live before spring, mosquito pages before summer and rodent pages before fall, timed to your region.
- 06
Review requests and replies
A text after initial treatments and on a schedule for customers on a plan, and a review responder that replies to reviews on your behalf.
- 07
Call and booking tracking
Calls, forms, bookings and plans started online, tracked in Google Analytics, with your profile traffic tagged.
- 08
Listings cleanup and rank maps
Name, address and phone cleaned up across the directories Google checks, plus a monthly grid of exterminator and pest searches across your routes.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Pages we build
Local SEO for exterminators, pest by pest
Homeowners search for the pest they just found, like ants in the kitchen or mice in the attic. Each pest gets its own page, and every page points to the plan.
General pest and quarterly plans
The core page for exterminator and pest control searches, built to start the plan.
Termites
Inspection, treatment and swarm season pages for the highest-value jobs you take.
Bed bugs
Urgent searches answered with what treatment involves and how fast you can come out.
Mosquitoes
Yard treatment pages live before summer, built to sell a recurring seasonal service.
Rodents and exclusion
Mice, rats and exclusion work, ready before the nights cool in fall.
Ants, roaches and wasps
Peak season pests that bring the urgent first call, each linked to the plan page.
How we work
How we run your pest control SEO
- 01
Audit
We review your profile, site and reviews and check which companies outrank you for each pest in each neighborhood.
- 02
Tracking first
Tracking for phone taps, bookings and your profile link goes in first, so calls and bookings from search are counted from day one.
- 03
Build
Profile fixes, pest pages, the plan page and area pages, in the order your region’s pest calendar calls for.
- 04
Manage monthly
New pages a season ahead, review replies, photos and profile updates every month.
- 05
Report
Initial treatments, new plans, rank maps and what we shipped.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your monthly report
What your monthly SEO report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- Initial treatmentsCalls, booking requests and online bookings from search, by pest
- New quarterly plansPlans started online from search, by pest
- Recurring revenueWhat those plans bring in each quarter, by pest and area
- Rank mapWhere you show up for exterminator and pest searches across your service area
- Reviews and pagesNew reviews and replies, plus the pest and area pages we published
- Next monthWhat we’re building next and why
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Your options
How we compare to other SEO agencies and doing it in-house
| Question | Lobster Ferret | Typical SEO agency | Doing it in-house |
|---|---|---|---|
| What you’re judged on | Initial treatments and plans | Often rankings and traffic | Usually how busy the phone feels |
| Pages built for | Each pest and each route area | Often one services page | Usually the home page |
| Seasonal timing | Live before each pest season | Rarely planned by pest | When there’s time in winter |
| Calls and bookings from search tracked | Every month | Rarely | Rarely |
| Who does the work | Senior team, no handoffs | Often a junior account manager | Whoever is between routes |
Results
Results from our clients
Chorbie · Local SEO
#1 in Frisco in three months
Share of voice for “lawn care Frisco” more than tripled. Calls and site visits up 144%, and 52% more Google views.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“I trust them completely with my company’s voice and brand, and I am never disappointed with the results.”
Cynthia HernandezExecutive Partner, Chorbie
“Lobster Ferret is a joy to work with! They’re solution oriented and data driven, with easy to understand reports to help measure success.”
“I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
Cost
What a pest control SEO company costs
Pest control SEO is a monthly fee for the work: profile management, pest and area pages, reviews, listings, tracking and reporting. No ad spend sits inside it.
The fee depends on how many pests and route areas we’re building for and how strong the companies above you are. We scope it after a free audit of your profile, site and market.
We measure it against initial treatments and quarterly plans from search, because a customer on a plan pays every quarter for as long as they stay. The goal is more recurring customers on routes you already run.
Rather do it yourself?
The pest control SEO playbook is free
The basics we start from, written down for owners who want to run SEO in-house.
Questions we get
Hiring a pest control SEO company
How much does pest control SEO cost?
Pest control SEO cost depends on how many pests and areas we’re building for and how strong your competition is. We scope it after a free audit of your profile, site and market. It’s a monthly fee with no ad spend inside it.
What should we ask a pest control SEO agency?
Ask how they’d time pest pages to your region’s seasons, how they track calls from your Google Business Profile and how they report the bookings and plans that come from search. Reporting that stops at rankings can’t tell you what SEO is worth.
How long does SEO for pest control companies take?
The map pack usually moves first. Organic rankings take months, then keep building. Pages built in late winter have a better shot at ranking when ants and termites wake up than pages built in April.
Can you work with our current website and profile?
Usually, yes. We keep your profile’s reviews and history and build pest, area and plan pages on your site if it’s fast and sound. If it’s slow on a phone or makes the plan hard to understand, we’ll show you what that’s costing first.
How does SEO fit with ads and our website?
Ads bring in urgent jobs right away in peak season, SEO brings in treatments and plans you don’t pay for per click, pest by pest, and the website turns both into a booked treatment and a plan. Most pest control companies need all three, planned around the same pest calendar.
Do you work with exterminators outside Texas?
Yes. We’re based in Dallas and work with home service companies across the U.S. Pest seasons vary a lot by region, so your plan follows yours.
What do you need from us to start?
Access to your Google Business Profile, website and analytics. Plus the pests you want more work for and the areas you want on your routes. Photos of your techs and trucks help a lot.
How do we know the SEO is working?
You get a monthly report: initial treatments, new plans and recurring revenue from search, a rank map, reviews and what we shipped. Rankings are a leading indicator. We judge results on quarterly plans.
Work with us
Let’s get every pest page live before the season
Pick a 30-minute slot. We’ll come with questions about your territory and crews.