HVAC PPC agency
HVAC PPC that books repairs and sells new systems
We’re an HVAC PPC agency running Google Ads for HVAC companies that do repairs, sell replacements and keep a maintenance list. Repair, replacement and tune-ups get their own campaigns, and budgets move with the forecast and your techs’ open slots.
The short version
What does an HVAC PPC agency do?
An HVAC PPC agency builds and manages your paid ads on Google and Meta so homeowners in your service area find you when the AC quits in July or the furnace won’t light in January, and so the budget goes to jobs worth sending a tech to. At Lobster Ferret that means HVAC Google Ads management for AC repair, heating repair, system replacement and tune-ups, Meta ads for maintenance agreements and replacement shoppers, and a landing page for each campaign.
- Who it’s for
- Residential HVAC companies with multiple techs and replacements to sell
- What we manage
- Google Ads, Meta ads, landing pages, tracking of booked jobs
- What we report
- Booked jobs and systems sold, repair and replacement apart
- Where
- Based in Dallas, managing HVAC ads across the U.S.
What’s included
HVAC Google Ads management, done for you
Every piece of an HVAC ad account that books jobs and sells systems, run by a senior team. You approve the plan and dispatch the work.
- 01
Search campaigns for repair, replacement and tune-ups
AC, furnace and heat pump searches split by job, each with its own budget, keywords and ads, so cheap no-cool clicks never use up the money meant for a full system quote.
- 02
Weather-driven budgets
Spend raised ahead of heat waves and cold snaps when your board has room, pulled back when it’s full, and shifted to tune-ups in spring and fall.
- 03
Meta ads for agreements and replacements
Tune-up and maintenance agreement offers for homeowners in your area, plus ads shown to people comparing replacement quotes and financing.
- 04
HVAC landing pages
One-tap calling for no-cool and no-heat calls. Financing, the brands you install, warranty details and install photos for replacements.
- 05
Tracking by campaign
Calls and bookings tracked by campaign and tagged repair or replacement.
- 06
Booked jobs sent back to Google and Meta
Booked jobs, replacements and their revenue sent from your CRM back to Google and Meta, so bidding learns which searches buy a new system.
- 07
Search terms and wasted spend
We read the searches your ads showed up for and cut DIY recharge, parts, free-unit and tech job searches before they eat the summer budget.
- 08
Monthly HVAC ads reporting
Booked jobs, systems sold, cost per booked job and revenue by campaign, with what we’re changing for the season ahead.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
Campaigns we build
HVAC Google Ads campaigns we build
Heating and cooling work books on very different clocks. A no-cool call books in an hour. A replacement takes weeks of quotes and financing questions.
AC repair
No-cool and not-blowing-cold calls, scheduled to when dispatch answers and scaled up when the heat index climbs.
Heating and furnace repair
No-heat, pilot light and furnace calls, scaled up ahead of the first cold snap in your market.
System replacement
AC and furnace replacement searches sent to a page with financing, brands and install photos, backed by Meta ads shown while homeowners compare.
Heat pumps and ductless
Heat pump and mini-split installs run as their own campaign where you sell them, because those buyers research longer and ask different questions.
Tune-ups and maintenance agreements
Spring and fall campaigns that fill the shoulder season and sign up agreement members you can call first when the weather turns.
Brand campaign
Your company name protected so another HVAC company or a lead service doesn’t sit above you when a customer searches your name.
How we work
How we run your HVAC ads
- 01
Audit
We go through your ad account and landing pages to see which repair and replacement searches actually book.
- 02
Tracking first
Tracking and the connection to your CRM or dispatch software come before any budget change.
- 03
Build for the season
Campaigns by job type, landing pages and a weather plan built before peak, sized to how many jobs your techs can run.
- 04
Manage weekly
Search terms, bids and budgets adjusted every week, and daily during heat waves and cold snaps.
- 05
Report monthly
Results by campaign, plus where budget moves for the season ahead.
Your monthly report
What your monthly ads report shows
Every month, booked jobs and revenue come first. We leave out impressions and clicks.
- Booked jobs from adsRepairs, tune-ups and installs, by campaign
- Replacements soldSystems sold and the campaign that started each one
- Cost per booked jobWhat each booked job cost to win, repair and replacement apart
- Revenue by campaignWhat each campaign brought in against what it spent
- Searches cutJunk searches found and blocked, and what they were costing
- Next monthWhere budget moves for the season ahead, and why
Your options
How we compare to lead services and other HVAC advertising agencies
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| Who gets the call | Only you | Often several HVAC companies | Only you |
| What you’re judged on | Booked jobs and systems sold | Leads delivered | Clicks and calls |
| Repair vs. replacement | Separate campaigns and pages | Categories you pick | Often one campaign |
| Budget during a heat wave | Raised when your techs have room | Usually set by lead volume | Often a flat monthly budget |
| Replacements sent back to Google | As they’re sold | No | Rarely |
Results
Results from our clients
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“They built the brand, built the website, and launched the ads, and we had a recurring customer from ads in the very first week. They nailed it. I knew they would.”
Jenn SpencerCEO & Founder, Scoopy Doo Pros
“Koby and his entire team are fantastic and so easy to work with! They continue to help my business drive quality leads to our desired audience. LF plays such a key role in consistently helping our company in adding new clients and revenue each month.”
“We’re converting at higher rates than ever in our company’s 36 years in business.”
Matthew WeberShades of Texas
Cost
What HVAC PPC management costs
You pay two things: our management fee, and the ad spend itself, which the ad platforms bill to you directly. Every dollar of spend shows in your own ad accounts.
The fee is set by how many job types, platforms and service areas we’re running. We scope it after a free audit of your account and market, so it matches the work your season needs.
We size ad spend to a target cost per booked job, your replacement close rate and how many jobs your techs can run in a busy week. For context, the median Google lead for AC install and repair costs about $128 (LocaliQ, 2025).
Rather do it yourself?
The HVAC ads playbook is free
The basics we start from, written down for owners who want to run ads in-house.
Questions we get
Hiring an HVAC PPC agency
How much does HVAC PPC management cost?
We scope our fee after a free audit, based on how many job types, platforms and service areas the plan covers. Ad spend is billed to you directly by the ad platforms, separate from our fee. We size spend to the number of jobs your techs can absorb in peak season.
What’s the best PPC company for HVAC contractors?
The one that keeps repair and replacement on separate campaigns. Ask any HVAC Google Ads agency how replacement sales get back into Google Ads and what happens to the budget during a heat wave. Clear answers to both tell you most of what you need.
How soon will HVAC ads book more jobs?
Ads can run the day they launch, and bidding settles after a few weeks of tracked calls and jobs. Campaigns built before the first heat wave or cold snap have that history in hand and are ready to scale when the weather turns.
Can you take over our current HVAC Google Ads account?
Most of the time. We start with an audit and keep the campaigns and history that are earning their keep. If repair and replacement share a campaign, the targeting runs too wide or every click goes to the home page, you’ll see what that’s costing before we touch it.
How do HVAC ads fit with SEO and our website?
Ads put you at the top the day a heat wave hits, and SEO builds visibility you don’t pay for per click. The searches from your ads also show which repair and replacement pages are worth building. All of it works better when the click lands on a site that books a no-cool call in one tap.
What do you need from us to start?
Admin access to Google Ads and your Meta ad account, plus your website and analytics, and the CRM or dispatch software where tickets live. Also the areas you want more installs in and how many jobs your techs can take in a busy week.
How do we know the HVAC ads are working?
Each month you get a plain-English report with booked jobs and what each one cost, systems sold and revenue by campaign, along with what we cut and changed.
Work with us
Let’s get your ads ready before the weather turns
Pick a 30-minute slot. We’ll come with questions about your territory and crews.