Dog Walking & Pet Sitting · Paid ads
Dog walking and pet sitting ads that book meet-and-greets
A weekend sit is one booking. A dog walked five days a week is five bookings every week. We run Google and Meta ads aimed at meet-and-greets that turn into weekday walks, and we report the recurring customers they bring in.
The short version
Do Google Ads work for dog walking and pet sitting businesses?
Yes. They work best when they’re built around the meet-and-greet and the neighborhoods you cover. Dog walking and pet sitting ads work best when they target owners searching for a walker or sitter near them, run in tight areas around your walkers, filter out job seekers and app searches, and push harder before holiday travel. Results should be judged by meet-and-greets that become recurring customers.
- Platforms
- Google Search, Meta (Facebook and Instagram)
- When to push
- Year-round for walks; ahead of spring break, summer and holidays for sitting
- What we measure
- Cost per recurring customer and revenue, by campaign and neighborhood
- Best for
- Walking and sitting businesses with walkers who have open weekday slots
The search terms report
Where pet care ad budgets get wasted
Every month we read the actual searches your ads showed up for. In dog walking and pet sitting, the wasted spend is predictable: job seekers, people looking for an app, gear shoppers and searches outside the neighborhoods you cover.
Cut: never going to book
| Search term | Why it’s cut |
|---|---|
| Job seeker | |
| Wants to be a sitter | |
| Wants the app | |
| Shopping for gear | |
| Outside your area |
Keep: searches that book
- “dog walker [neighborhood]”Weekday walks
- “overnight pet sitter near me”Ready to book
- “pet sitting service [suburb]”Travel booking
Example search terms. Yours come from your account.
What makes dog walking and pet sitting different
Pet care ads are judged on the meet-and-greet
- 01
The meet-and-greet is where clients decide
Most owners want to meet a walker before handing over a key. Ads and pages are built to get that meeting on the calendar, and we track how many become clients.
- 02
Stay on your walkers’ routes
A client on a street your walker already covers fits the route. One across town eats the midday window. So targeting stays on the neighborhoods your walkers work.
- 03
Weekday clients are worth more than weekend sits
A one-time sit and a dog walked five days a week can cost the same to get. We optimize toward recurring walks and show ads for weekday walks to people who already book sitting with you.
What we do
What we run for dog walking and pet sitting businesses
- 01
Google Search campaigns
Built around daily walks, drop-ins, overnight sitting and cat sitting, targeted to the neighborhoods you cover.
- 02
Meta ads
Photos and short videos of your walkers with client dogs, shown to owners nearby and timed before holiday travel.
- 03
Landing pages
Pages built for the ad, with walker bios, clear rates, reviews and a meet-and-greet request that works on a phone.
- 04
Negative keywords
Job seekers, app searches, gear shoppers and out-of-area searches cut every month.
- 05
Results sent back to Google and Meta
New recurring customers from your scheduling software, with their value, so bidding learns which clicks become clients.
- 06
Seasonal budgets
Sitting spend scaled up before spring break, summer and the holidays, and walk spend matched to open walker slots.
Results
Results from our clients

Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study
Shades of Texas · Strategy + paid ads
+29% gross profit
Their best year in 36 years in business. Cost per lead fell from as high as $375 to $19.21 after we moved spend from print to tracked digital ads.
Read the case study“You always get direct and quick responses as well as a clear professional who is passionate and knowledgeable at what they do.”
EJ McCoyCEO, Scoop SoldiersRather do it yourself?
The dog walking and pet sitting ads playbook is free
The basics we start from, written down for owners who want to run ads in-house.
Questions we get
Dog walking and pet sitting ads FAQ
How much should a dog walking business spend on Google Ads?
Start from what a weekday recurring customer is worth over a year and how many open slots your walkers have. No public benchmark tracks dog walking or pet sitting lead costs, so we set a target cost per recurring customer from your own numbers and scale once it holds.
When should pet sitting ads start for the holidays?
Weeks before people travel. Owners often book holiday sitting early, and once your sitters are full, ads only build a waitlist. We push sitting campaigns ahead of spring break, summer and the holidays, then pull back as dates fill so spend goes where you have room.
Do Facebook ads work for dog walkers and pet sitters?
Yes, especially for showing your walkers with the dogs they walk to owners in your neighborhoods, which builds trust before the meet-and-greet. They’re also a good way to promote holiday sitting dates. Google usually books faster, because it catches people already searching for a walker or sitter.
Can you track which pet care ads bring in clients?
Yes. We track calls, forms and meet-and-greet requests and match them to clients in your scheduling software, so the report shows meet-and-greets, new clients and revenue by campaign. How much we can match depends on what your software can connect to.
Why do my ads get clicks but no meet-and-greets?
Usually it’s the page after the click. If owners can’t see who will walk their dog, what it costs and how to book a meet-and-greet in a minute, they go back to the app. Walker bios, clear rates and a short request form usually make the biggest difference.
What makes dog walking ads fail?
Targeting the whole metro, sending clicks to a page with no faces or rates, and judging campaigns by clicks. All three spend money on owners who were never going to book a meet-and-greet in your neighborhoods. Tight targeting and a page that builds trust fix most of it.
Work with us
Let’s book more meet-and-greets
Pick a 30-minute slot. We’ll come with questions about your territory and crews.