Landscaping · Websites
Landscaping websites where the portfolio does the selling
Nobody signs a backyard renovation from a paragraph. They sign from photos of yards like theirs, on a site that loads fast and makes the next step obvious. We build landscaping sites with two clear paths: browse projects, or start maintenance.
The short version
What should a landscaping website have?
A landscaping website should load fast on a phone, show finished projects organized by type, and give maintenance and project customers separate paths from the first screen. Maintenance visitors need service areas, a pricing framework and a quick sign-up. Project visitors need galleries, a short explanation of your design and install process, and an easy way to book a consultation. Every call, form and consultation request should be tracked.
- Built on
- WordPress
- Best for
- Landscaping companies with great work and a site that doesn’t show it
- Must-haves
- Project galleries, two clear paths, service areas, reviews
- What we measure
- Consultation requests, sign-ups and calls per visit, by page
What goes on a page that books
What a landscaping page shows before the scroll
If a homeowner can’t see work like what they want, or can’t tell how to start, they go back to the search results. This is the layout we start from.
- 1Tap-to-call numberAlways one tap away at the top of the screen.
- 2Service + city headlineTells homeowners and Google what you do and where.
- 3Reviews and real workStar rating, review count and a photo of a finished project.
- 4Two ways to startBook a design consultation, or start maintenance in a minute.
- 5Why youShort, specific reasons, like in-house crews, licensed irrigation work and the same crew every visit.
What makes landscaping different
A landscaping site has to sell two things
- 01
Your own work sells the job
Project buyers judge you by your photos. Galleries sorted by patios, walls, plantings and full yards, with short project stories, do more selling than any paragraph.
- 02
Two customers on one site
The maintenance visitor wants a price and a start date. The project visitor wants proof and a process. Each needs a path that’s obvious from the first screen.
- 03
Photos can’t slow it down
Image-heavy sites get slow on phones. We size and compress every photo and hold pages to Google’s Core Web Vitals, where the main content should load in 2.5 seconds or less.
What we do
What goes into a landscaping website
- 01
Project galleries
Finished work sorted by type and suburb, with captions and alt text that help it show up in image search.
- 02
Service pages
Maintenance, design, hardscape, plantings, irrigation and cleanups, each with its own page and its own way to start.
- 03
Design process page
What happens from the first visit to the final walkthrough, so a five-figure decision feels less risky.
- 04
Maintenance sign-up
A pricing framework, a service area list and a short form, connected to your CRM where possible.
- 05
Speed
Photos sized for phones and pages checked against Google’s Core Web Vitals before launch.
- 06
Tracking
Calls, consultation requests and sign-ups tracked by page and source from launch day.
Results
Results from our clients
Scoop Soldiers · Conversion + tracking
24% more clients in 14 days
A three-step signup became one instant form. Nearly the same ad spend, 19% lower cost per client and 44% more leads.
Read the case study
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study“You always get direct and quick responses as well as a clear professional who is passionate and knowledgeable at what they do.”
EJ McCoyCEO, Scoop SoldiersRather do it yourself?
The landscaping website playbook is free
Every step we take, written down for owners who want to manage their website in-house.
Questions we get
Landscaping website FAQ
What makes a landscaping website convert?
Showing work that matches what the visitor wants, then making the next step small. For projects, that’s a gallery and a consultation request. For maintenance, it’s a service area, a price range and a short sign-up. Speed on a phone matters for both.
Should a landscaping website show prices?
For maintenance, a range or a framework by property size or service level usually helps. For design-build, ranges by project type set expectations without quoting a yard you haven’t seen. Either way, the homeowner gets a ballpark before they call.
Do you organize our project photos?
Yes. Curating is half the job. We sort your best photos by project type and suburb, write the captions and alt text, and build them into galleries and project pages. Once the site is live, your office can add a new project from a phone.
Can maintenance customers sign up online?
Yes. A short form or instant booking works well for standard recurring services. Scoop Soldiers got 24% more clients in 14 days after we turned a three-step signup into one instant online sign-up.
Will a new website hurt my Google rankings?
Not if it’s handled right. We redirect every old URL to its new page, keep the content that ranks, carry over image names and alt text where they help, and submit the new sitemap to Google Search Console, so the work behind your current rankings carries over.
Work with us
Let’s build a site that sells the backyard
Pick a 30-minute slot. We’ll come with questions about your territory and crews.