Twice Burned, Finally Built: How JAK Custom Homes & Roofing Got the Website They Deserved
A Case Study in Web Development, Lead Generation, and Brand Credibility
Introduction
In the custom home and roofing industry, trust is everything—both for the business itself and for the clients they serve.
For JAK Custom Homes & Roofing, building that trust became a challenge—not because of their work, but because they had been burned twice by unreliable website developers.
🚨 First, an independent contractor ghosted them mid-project.
🚨 Then, a highly recommended local marketing agency also disappeared without delivering.
🚨 They operated without a website—leaving potential clients without a way to verify their reputation or request a quote.
Without a professional digital presence, JAK Custom Homes & Roofing faced two major problems:
1️⃣ They couldn’t build trust with new clients—prospective homeowners and roofing customers had no easy way to see their work, learn about their services, or request a quote.
2️⃣ They had lost trust in agencies—after two bad experiences, they were hesitant to start over again with another company.
That’s where we came in.
✅ We rebuilt their trust in agencies by delivering a site that met their exact needs—on time and with full transparency.
✅ We built a website that would help them build trust with their own customers, featuring testimonials, project galleries, and a seamless quote request system.
✅ We ensured they had full control over their site moving forward, eliminating the fear of being dependent on an unreliable agency again.
The result? A fully custom WordPress website that not only showcases their expertise but also instills confidence in potential clients—all while giving JAK Custom Homes & Roofing full ownership of their digital presence.
The Challenge: Two Failed Website Projects, No Digital Presence, and No Way to Build Credibility
Before working with us, JAK Custom Homes & Roofing had no website.
For years, they relied on word-of-mouth referrals, but with more and more competitors investing in their online presence, they knew they were losing business simply because they weren’t visible online.
But after being ghosted twice by two other website developers, they had understandable doubts about working with another agency.
Beyond the trust issues, their business also presented a unique challenge:
They operate two distinct service lines (custom homes & roofing), requiring clear, intuitive site navigation.
They needed an easy-to-use quote request system that wouldn’t overwhelm potential clients.
They wanted the ability to update their site without needing to rely on another agency.
Ultimately, this wasn’t just about building a website—it was about building a tool that would help them build trust with their clients.
Our Solution: A Site Designed to Build Trust & Drive More Leads
1. A Professional Website That Enhances Credibility
JAK Custom Homes & Roofing had done exceptional work, but with no website, they had no way to showcase it to potential customers.
We designed a modern, visually-driven site that:
✅ Clearly separates their custom home and roofing services for intuitive navigation.
✅ Features a portfolio-driven layout, making their expertise immediately visible.
✅ Highlights testimonials and customer reviews, reinforcing their reputation.
With these elements in place, potential clients could now see the quality of their work, read about others’ experiences, and feel confident in reaching out.
2. A Fully Custom WordPress Site with Elementor for Easy Updates
One of JAK Custom Homes & Roofing’s biggest concerns was losing control over their website again.
We eliminated that risk by:
✔ Building their site on WordPress with Elementor, so they can make updates easily without coding knowledge.
✔ Ensuring all design elements were editable with a simple drag-and-drop interface.
Now, they don’t have to rely on an agency for small updates—they own their website.
3. A Seamless Quote Request System to Improve Lead Generation
Before, potential clients had to call or message directly to inquire about services—a barrier that discouraged conversions.
We implemented a fully integrated Quote form that:
📍 Captures project descriptions, timelines, and service preferences.
📍 Allows clients to select preferred contact methods, making communication seamless.
📍 Streamlines the lead intake process, ensuring quick responses from the JAK team.
This not only made requesting a quote easier but also helped establish credibility—a professional, structured intake form signals that JAK Custom Homes & Roofing is a reliable, well-run business.
4. A Dynamic Content Strategy to Keep the Site Fresh
To prevent the website from becoming static and outdated, we:
✔ Integrated their Instagram feed, ensuring fresh content is automatically pulled into the site.
✔ Developed an FAQ section, addressing common customer concerns while boosting SEO.
✔ Created a locations section, reinforcing their service areas and improving local search visibility.
Now, the website isn’t just a digital business card—it’s an active marketing tool.
The Results: A Website That Works—And a Client Who Finally Feels Confident Online
🚀 JAK Custom Homes & Roofing now has a professional, high-performing website.
🚀 Their services are clearly outlined, making it easy for clients to navigate and request quotes.
🚀 They have full control over their site, eliminating the fear of being locked into an unreliable agency.
But more than anything else? They finally have a website that helps them build trust with their own customers.
Here’s what Joseph Cardyn, owner of JAK Custom Homes & Roofing, had to say:
“I can’t say enough about Koby and his team. Going into this I had two bad experiences with supposed website developers. Koby was referred to me and after emailing him he quickly responded the following morning. Throughout the process, Koby was great in explaining all of the nuances that go into a professional website. koby provided excellent communication and clear direction. He’s definitely a pro and an expert in his field.
Not only did Lobster Ferret kill it with the website, but Koby helped with so many other marketing tools that have already started paying dividends. For anyone looking for any kind of website or marketing help, I can’t speak highly enough about Koby and Lobster Ferret!!!”
The Takeaway: Trust Isn’t Just About Business—It’s About the Entire Digital Experience
For businesses like JAK Custom Homes & Roofing, trust is built in two ways:
1️⃣ Trust in their own work and reputation—ensuring potential customers feel confident hiring them.
2️⃣ Trust in the agency that builds their website—knowing they’re in reliable hands with a team that delivers.
At Lobster Ferret, we don’t just build websites—we build solutions that reinforce trust, drive more leads, and put businesses in control of their digital presence.
Need a Website That Builds Trust & Converts Leads?
If you’ve ever been burned by unreliable developers, worked with agencies that disappeared mid-project, or simply need a professional website that actually works for your business, we’re here to help.
📍 A site that enhances your credibility
📍 A seamless lead generation system
📍 A website you own and control
Let’s build something great together.