How Chorbie Became Frisco’s #1 Lawn Mowing Service in Just Three Months

A Local SEO Case Study by Lobster Ferret

Introduction

When Chorbie, a leading lawn care company in Frisco, TX, wanted to dominate their local market for lawn mowing services ahead of the 2025 season, they turned to Lobster Ferret for a results-driven local SEO strategy. In just two months, we helped Chorbie climb from the third position with a 10.62% share of voice on October 1st, 2024, to the top spot with 24.94% by January 7th, 2025—outranking both local and national competitors.

This case study breaks down how we executed our Local SEO for Home Services strategy, leveraging Google Business Profile optimization, citation management, keyword targeting, and review growth to cement Chorbie’s position as Frisco’s top lawn mowing service.

Challenge: Increasing Local Visibility for Lawn Mowing Services

Chorbie was already a well-known lawn care provider in the region, but their Google visibility for "lawn mowing service Frisco" was not where it needed to be. As of October 1st, 2024, Chorbie:

Held third place in share of voice for the keyword, at 10.62%.
Was losing potential customers to competitors with a stronger presence in Google’s Map Pack.
Had inconsistencies across their Name, Address, and Phone (NAP) profiles, which negatively impacted local rankings.
Needed more keyword optimization throughout their Google Business Profile and website.
Had room for improvement in review volume and sentiment, which plays a key role in Google’s local search rankings.

With the spring mowing season approaching, Chorbie knew they needed to act fast to boost their local search presence and capture more leads.

Chorbie’s rankings prior to Lobster Ferret’s improvements.

Our Strategy: Local SEO for Home Services

1. Google Business Profile Optimization

We optimized Chorbie’s Google Business Profile (GBP) to improve relevance and visibility in the Google Map Pack by:

Enhancing keyword targeting within the business description, services, and posts.
Adding high-quality images showcasing their lawn mowing services.
Creating Google Posts with promotions and seasonal updates to boost engagement.
Expanding service area listings to ensure Chorbie appeared in more local searches.

2. Improving Name, Address, and Phone (NAP) Consistency

A critical factor in local rankings is NAP consistency across major directories like Google, Yelp, Bing, and industry-specific listings. Our team:

Audited Chorbie’s online citations, identifying and correcting inconsistencies.
Distributed accurate NAP information across dozens of high-authority local directories.
Eliminated duplicate listings that could confuse search engines and dilute ranking potential.

3. Strengthening Keyword Optimization Across Platforms

To improve Chorbie’s rankings for "lawn mowing service Frisco", we:

Conducted keyword research to align their Google Business Profile and website with high-intent local search terms.
Updated meta descriptions, headings, and alt text on their website for stronger keyword alignment.
Optimized internal linking structures to prioritize lawn mowing service pages.

4. Leveraging Customer Reviews for SEO Impact

Google heavily weighs customer reviews when ranking businesses in local search. We helped Chorbie:

Increase the volume of positive reviews by streamlining their review request process.
Encourage keyword-rich review responses, reinforcing relevance for "lawn mowing service Frisco."
Showcase positive reviews on their website, using a dynamic review map to display real-time feedback from satisfied customers.

The Results: From #3 to #1 in Just Three Months

By January 7th, 2025, Chorbie had:

✅ Increased their share of voice from 10.62% to 24.94%, becoming the #1 lawn mowing service in Frisco.
✅ Outranked both local and national competitors in Google’s Map Pack.
✅ Improved overall online visibility, ensuring their business appeared for more relevant searches.
✅ Strengthened customer trust through an influx of high-quality Google reviews.

The before-and-after share of voice and map rank illustrates just how much their local presence transformed:

Key Takeaways

Google Business Profile optimization is critical for ranking in local searches.
Consistent NAP information across directories helps improve visibility and search credibility.
Strategic keyword targeting boosts local search rankings for high-intent keywords.
Customer reviews play a huge role in ranking and trust-building for local businesses.

Chorbie’s rapid rise to the #1 lawn mowing service in Frisco proves that Lobster Ferret’s Local SEO for Home Services works—and fast.

Ready to Dominate Your Local Market?

If your business is looking to increase visibility, outrank competitors, and drive more local leads, our Local SEO for Home Services solution is built to deliver results.

Let’s grow your local presence—contact Lobster Ferret today.

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