From Hidden Gem to Dallas’ #1 Craft Brewery: How Jaquval Took Over Local Search
A Restaurant SEO Case Study by Lobster Ferret
Introduction
Jaquval Gastropub & Brewery entered the Dallas craft beer scene in January 2024, bringing high-quality brews and an elevated gastropub experience. But despite their exceptional offerings, they were missing a critical ingredient for success—local search visibility.
When they partnered with Lobster Ferret in April 2024, Jaquval was struggling to get in front of potential customers online. Their search presence told the story:
🔻 0.68% share of voice for “craft breweries” in Dallas (ranked #22 among competitors)
🔻 Average search rank of 19.01, meaning they were nearly invisible in local results
But by November 2024, their transformation was undeniable:
✅ #1 spot for craft breweries in Dallas, securing a 21.27% share of voice
✅ Average search rank skyrocketed to 1.58, dominating local search
✅ 98% of their rankings landed in the top three search results, ensuring consistent visibility in the Google Map Pack
And the impact wasn’t just on rankings—it translated into real customer actions:
📈 87.5% increase in Google Business Profile impressions (more people finding them in search)
📞 30.5% increase in interactions, including calls, directions, and online orders
This case study breaks down how Lobster Ferret’s Local SEO for Restaurants & Brick-and-Mortar Businesses helped Jaquval take over local search, attract more customers, and drive real business growth—all without a single change to their website.
Challenge: Establishing a Brand-New Brewery in a Competitive Market
When Jaquval launched, they were competing against well-established local and national breweries with strong digital footprints. Their initial visibility challenges included:
Minimal search presence—ranking outside the top 20 for key brewery-related searches.
Limited local authority, making it harder for Google to recognize them as a go-to craft brewery.
Under-optimized Google Business Profile (GBP) with room for improvement in category targeting and profile completeness.
Missing Name, Address, and Phone (NAP) information across online directories, affecting local rankings.
To compete and win, they needed to increase local search visibility, improve customer interactions, and drive more in-person visits.
Our Strategy: Local SEO for Restaurants & Brick-and-Mortar Businesses
1. Optimizing Google Business Profile (GBP) for Local Search Success
Since Google Business Profile is the most critical ranking factor for local search, we implemented key optimizations that positioned Jaquval for maximum visibility in Google’s Map Pack. This included:
Expanding their category targeting to better align with relevant brewery and gastropub searches.
Enhancing their profile with more robust business details, ensuring they appeared for the most relevant search terms.
Encouraging more customer-generated content, boosting engagement and organic visibility.
2. Strengthening Name, Address, and Phone (NAP) Consistency
Having consistent business details across directories is crucial for local rankings. Our approach included:
Ensuring accurate NAP information across major online directories.
Correcting inconsistencies and removing duplicate listings to establish trust with Google.
3. Leveraging Review Volume & Engagement
Customer reviews play a major role in local search rankings and user trust. We helped Jaquval:
Optimize review responses, incorporating key terms that reinforced relevance in local searches.
Leverage growing review volume to increase engagement and visibility.
4. Maximizing Local Search Presence Without Website Changes
Since this campaign was 100% off-site, our strategy focused on:
Expanding visibility through targeted optimizations that increased Google’s understanding of Jaquval’s relevance for “craft breweries” in Dallas.
Driving sustained growth in impressions and interactions, leading to a significant uptick in customer engagement.
The Results: From #22 to #1 in Just Seven Months
By November 2024, Jaquval had successfully:
✅ Increased their share of voice from 0.68% to 21.27%, making them Dallas’ #1 craft brewery.
✅ Jumped from an average rank of 19.01 to 1.58, dominating local search.
✅ Secured 98% of their rankings in the top three search results, ensuring prime placement in Google’s Map Pack.
✅ Achieved an 87.5% increase in impressions and a 30.5% increase in interactions, translating to real-world customer actions.
Want to Be the Go-To Spot in Your City?
If you own a restaurant, brewery, or brick-and-mortar business and want to outrank competitors, increase local visibility, and drive more customers through your doors, our Local SEO for Restaurants & Brick-and-Mortar Businesses service is built to deliver results.
Let’s take your business to the top—book your free Local SEO consultation below.