How Can I Market to People That Have Already Visited My Site?

Making sure that no lead is left untouched is an important part of any sales process, but what happens when someone doesn’t fill out a form or purchase a product? How do you get them back? This is where we turn to what we call remarketing.

Remarketing campaigns can be a powerful tool for businesses looking to bring back lost customers and increase conversions. Without remarketing campaigns, businesses risk losing out on valuable customers who may have shown interest in their products or services, but for one reason or another, did not complete a purchase.

So, what is remarketing and how does it work? Simply put, remarketing is a way to target ads to people who have previously visited your website. When someone visits your website, a cookie is placed on their computer that allows you to show them ads as they browse other websites. This can be especially effective if the visitor has abandoned their shopping cart or visited a product page but didn’t make a purchase.

By setting up a remarketing campaign, businesses can remind potential customers of their products and services, and encourage them to complete a purchase. For example, if a visitor to your website was looking at a specific product but didn’t make a purchase, you could show them an ad for that product as they browse other websites. This can be a great way to bring lost customers back to your website and increase conversions.

But remarketing isn’t just for e-commerce businesses. Any business with a website can benefit from remarketing campaigns. For example, a law firm can use remarketing to target ads to visitors who have previously shown interest in their legal services. A gym can use remarketing to target ads to people who have visited their website and shown interest in joining a gym but didn’t complete the membership process.

In short, businesses that don’t use remarketing campaigns risk losing out on valuable customers who have already shown interest in their products or services. By setting up a remarketing campaign, businesses can bring back lost customers and increase conversions, ultimately leading to increased revenue.

Need help setting up remarketing campaigns and a full-funnel marketing strategy? We can help! Click the button below to reach out.