Blog
Marketing to Gen Z
As the older members of Gen Z begin to enter the workforce and the consumer market, they’re becoming one of the most powerful demographics for businesses big and small. Born between 1997 and 2012, Gen Z is known for its tech-savviness, entrepreneurial spirit, and social consciousness as a result of growing up in a highly connected world. They are digital natives who value authenticity, diversity, and social responsibility.
The Power of Email Marketing: Strategies for Effective Email Campaigns
Email marketing is one of the most effective ways to reach your target audience and drive conversions. According to the Direct Marketing Association, email marketing has an average ROI of $42 for every $1 spent, making it one of the most cost-effective marketing channels available.
The Importance of Taking a Break from Social Media as a Social Media Manager
In today's society, social media has become a significant part of our daily lives, especially in business. We use it to connect with customers, build on our professional networks, and update those around us about our business. However, spending too much time on social media can have negative consequences on our mental health and overall well-being, as managers, bosses, and people. This is why it's essential to take regular breaks from social media.
Attribution Models and Discrepancies in Conversion Data
As businesses invest more in digital marketing, they rely on data-driven insights to inform their marketing strategies. Attribution models, which track the journey a customer takes before converting, provide valuable insights into which marketing channels are driving conversions. However, relying solely on attribution models can lead to discrepancies in conversion, return on ad spend (ROAS), and revenue data. In this blog, we will discuss why attribution models can lead to discrepancies in data and how to mitigate these discrepancies.
The Power of User Generated Content in Social Media Campaigns
In today's digital age, social media has become a powerful tool for businesses to connect with their audience and build brand awareness. One of the most effective ways to achieve this is through user-generated content (UGC), which refers to any content that is created by users rather than the brand itself. UGC is a great way to build trust with your audience and create a sense of community around your brand. In this blog, we'll explore the power of user-generated content in social media campaigns and why it should be an essential part of your digital marketing strategy.
How Can I Market to People That Have Already Visited My Site?
Making sure that no lead is left untouched is an important part of any sales process, but what happens when someone doesn’t fill out a form or purchase a product? How do you get them back? This is where we turn to what we call remarketing.
Why Digital Marketing Campaigns Need Time and Budget to Get Results
Digital marketing campaigns, such as Google Ads and Facebook Ads, can be an effective way to reach a wider audience and generate leads for your business. However, it's important to give these campaigns the proper budget and time to see results. Here's why:
Why Spending More Money on Digital Marketing Platforms Doesn’t Always Mean More Results
As a business, it's important to constantly generate leads in order to grow and sustain your customer base. One way to do this is through paid advertising, such as Google Ads. However, there may be times when you run out of people searching for the keywords you're targeting, and you can't spend more money to get more leads. This can be frustrating, but there are ways to overcome this challenge: