Blog
Marketing to Gen Z
As the older members of Gen Z begin to enter the workforce and the consumer market, they’re becoming one of the most powerful demographics for businesses big and small. Born between 1997 and 2012, Gen Z is known for its tech-savviness, entrepreneurial spirit, and social consciousness as a result of growing up in a highly connected world. They are digital natives who value authenticity, diversity, and social responsibility.
The Importance of Taking a Break from Social Media as a Social Media Manager
In today's society, social media has become a significant part of our daily lives, especially in business. We use it to connect with customers, build on our professional networks, and update those around us about our business. However, spending too much time on social media can have negative consequences on our mental health and overall well-being, as managers, bosses, and people. This is why it's essential to take regular breaks from social media.
The Power of User Generated Content in Social Media Campaigns
In today's digital age, social media has become a powerful tool for businesses to connect with their audience and build brand awareness. One of the most effective ways to achieve this is through user-generated content (UGC), which refers to any content that is created by users rather than the brand itself. UGC is a great way to build trust with your audience and create a sense of community around your brand. In this blog, we'll explore the power of user-generated content in social media campaigns and why it should be an essential part of your digital marketing strategy.
Why Does Informal Content Outperform Highly-Produced Content on Social Media?
Social media platforms have revolutionized the way we consume and share content, and video has become a particularly popular format. While highly produced videos with professional production values and polished editing can be effective in some contexts, informal video content tends to outperform its more polished counterparts on social media platforms.
Finding Your Niche to Create Engaging Content
As a company, finding your niche in order to create engaging content is crucial for building an audience and establishing yourself as an expert in your field. Here are some tips for finding your niche in your market: