Why Does Informal Content Outperform Highly-Produced Content on Social Media?

Social media platforms have revolutionized the way we consume and share content, and video has become a particularly popular format. While highly produced videos with professional production values and polished editing can be effective in some contexts, informal video content tends to outperform its more polished counterparts on social media platforms.

There are a few reasons for this.

1. informal video content feels more authentic and genuine

   With the proliferation of highly produced and edited content, viewers have become increasingly savvy at spotting inauthentic or staged content. Informal video content, on the other hand, feels raw and real, which makes it more relatable and engaging for audiences.

2. Informal video content is often more spontaneous and unpredictable

   Highly produced videos are typically carefully planned and rehearsed, which can make them feel formulaic and predictable. Informal video content, on the other hand, can be more spontaneous and off-the-cuff, which can make it more exciting and interesting to watch.

3. Informal video content is often easier and more cost-effective to produce

   While highly produced videos can be time-consuming and expensive to create, informal video content can be created with just a smartphone and a few basic editing tools. This means that anyone can create and share informal video content, which has helped to democratize the creation and distribution of video on social media.

In conclusion, informal video content tends to outperform highly produced video content on social media platforms because it feels more authentic, is more spontaneous and unpredictable, and is easier and more cost-effective to produce. While highly produced videos have their place, informal video content is often the better choice for social media.