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Marketing to Gen Z
Digital Marketing, Social Media Juliann Riggin Digital Marketing, Social Media Juliann Riggin

Marketing to Gen Z

As the older members of Gen Z begin to enter the workforce and the consumer market, they’re becoming one of the most powerful demographics for businesses big and small. Born between 1997 and 2012, Gen Z is known for its tech-savviness, entrepreneurial spirit, and social consciousness as a result of growing up in a highly connected world. They are digital natives who value authenticity, diversity, and social responsibility.

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Working With Micro-Influencers in Your Community
Juliann Riggin Juliann Riggin

Working With Micro-Influencers in Your Community

In recent years, microinfluencers have become a popular marketing strategy for businesses of all sizes. These social media users typically have smaller followings than traditional influencers, but they often have a more engaged and loyal audience. For small businesses, working with microinfluencers can be an effective way to reach a new audience and build brand awareness. Today, we'll explore the benefits of working with microinfluencers and provide tips for small businesses looking to partner with them.

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