Blog
Attribution Models and Discrepancies in Conversion Data
As businesses invest more in digital marketing, they rely on data-driven insights to inform their marketing strategies. Attribution models, which track the journey a customer takes before converting, provide valuable insights into which marketing channels are driving conversions. However, relying solely on attribution models can lead to discrepancies in conversion, return on ad spend (ROAS), and revenue data. In this blog, we will discuss why attribution models can lead to discrepancies in data and how to mitigate these discrepancies.
The Power of User Generated Content in Social Media Campaigns
In today's digital age, social media has become a powerful tool for businesses to connect with their audience and build brand awareness. One of the most effective ways to achieve this is through user-generated content (UGC), which refers to any content that is created by users rather than the brand itself. UGC is a great way to build trust with your audience and create a sense of community around your brand. In this blog, we'll explore the power of user-generated content in social media campaigns and why it should be an essential part of your digital marketing strategy.
Why Does Informal Content Outperform Highly-Produced Content on Social Media?
Social media platforms have revolutionized the way we consume and share content, and video has become a particularly popular format. While highly produced videos with professional production values and polished editing can be effective in some contexts, informal video content tends to outperform its more polished counterparts on social media platforms.
How Can I Market to People That Have Already Visited My Site?
Making sure that no lead is left untouched is an important part of any sales process, but what happens when someone doesn’t fill out a form or purchase a product? How do you get them back? This is where we turn to what we call remarketing.
Why Digital Marketing Campaigns Need Time and Budget to Get Results
Digital marketing campaigns, such as Google Ads and Facebook Ads, can be an effective way to reach a wider audience and generate leads for your business. However, it's important to give these campaigns the proper budget and time to see results. Here's why:
Why Spending More Money on Digital Marketing Platforms Doesn’t Always Mean More Results
As a business, it's important to constantly generate leads in order to grow and sustain your customer base. One way to do this is through paid advertising, such as Google Ads. However, there may be times when you run out of people searching for the keywords you're targeting, and you can't spend more money to get more leads. This can be frustrating, but there are ways to overcome this challenge:
Why You Can’t Out-Advertise a Bad User Experience
Advertising is an important part of any lead generation strategy, but it's not the only factor that determines the success of your campaigns. A website with a good user experience (UX) can also play a crucial role in attracting and converting leads. Here's why:
Finding Your Niche to Create Engaging Content
As a company, finding your niche in order to create engaging content is crucial for building an audience and establishing yourself as an expert in your field. Here are some tips for finding your niche in your market: