How we work
The people you meet do the work, and we report booked jobs
A small senior team running your local SEO, ads and website against one number: booked jobs. Below is how working with us goes, including what we need from you.
After the intro call
What happens at each step, and who does it
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01
What we look at
What we do
We get into your ad accounts, Google Business Profile, analytics and CRM. We listen to call recordings if you have them, map your service area and look hard at the competitors who show up where you don’t.
What you get
A clear picture of what’s booking jobs today and where money is being wasted.
What we need from you
Access to your accounts, and the services you want to grow.
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02
The plan
What we do
We decide which services to start with, set a target cost per booked job, and wire tracking from the first click to the booked job before a dollar moves.
What you get
A plain-English plan sized to how many crews you can keep busy.
What we need from you
Your read on capacity, busy season and which services pay best.
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03
The work
What we do
We run the campaigns, build the pages, ask for reviews and cut what isn’t booking. When something underperforms, we adjust it.
What you get
Changes made at contractor speed, with notes on what changed and why.
What we need from you
Quick feedback on lead quality. If a lead was junk, tell us.
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04
Your monthly report
What we do
Every month we report booked jobs, cost per booked job and revenue by channel, and we walk through what we’re cutting, doubling down on and testing next.
What you get
One report you can read in five minutes.
What we need from you
Time on the calendar to go over it together.
Your monthly report
What lands in your inbox every month
Booked jobs and revenue by channel up top, then the three decisions that matter: what we’re cutting, what we’re doubling down on, and what we’re testing. If you only read the first screen, you still know how the month went.
| Channel | Booked jobs | Cost / job | Revenue |
|---|---|---|---|
| Google Ads | 31 | $182 | $41,850 |
| Local SEO | 24 | n/a | $27,600 |
| Meta ads | 9 | $141 | $10,350 |
| Total | 64 | $79,800 |
Cutting
Broad “free estimate” searches. 0 jobs in 60 days.
Doubling
Frisco. City page is #2 and ads there book at $140.
Testing
Instant booking on the aeration page.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What sets us apart
We stay small so senior people work every account
- 01
The people you meet do the work
No junior account coordinators and no handoffs. You talk to the strategist running your account.
- 02
A limited client roster
We keep the client list small so your strategy gets the time it deserves.
- 03
We report what pays
Booked jobs and revenue lead every report. Impressions and clicks get crossed out.
- 04
Fast answers
No going up the food chain to find someone who knows. We’re a small team that moves quickly.
- 05
Easy to read
We explain why each part of the strategy matters, in plain contractor terms.
- 06
We say no
If an idea won’t book jobs, we’ll tell you, even if it’s something you’d pay us to do.
What we run
SEO, ads and your website, all judged by booked jobs
- Local SEOShow up in the map pack across more of your service areaLearn more
- Paid AdvertisingGoogle and Meta ads measured in booked jobsLearn more
- Website DevelopmentWebsites that turn searches into booked jobsLearn more
We don’t sell organic social media management, email newsletters or print. We focus on what we can tie to a booked job. How the three work together.
Questions we get
Working with us
What happens on the intro call?
It’s 30 minutes. We ask about your service area, your crews and the services you want to grow, and you can ask us anything. If we’re not the right fit, we’ll say so.
Who will I work with day to day?
The strategists doing the work on your account. There’s no account manager relaying messages in between.
What do you need from us to get started?
Access to your ad accounts, Google Business Profile, website and analytics, and ideally your CRM or field service software, so we can match leads to booked jobs.
What does the monthly report include?
Booked jobs, cost per booked job and revenue by channel, plus what we’re cutting, what we’re doubling down on and what we’re testing next.
Can we start with one service?
Yes. Plenty of clients start with whichever gap is costing them the most jobs and add from there if it makes sense.
Do you work with companies outside Dallas?
Yes. We’re based in Dallas and work with home services companies across the U.S.
Work with us
Let’s see what your marketing is actually booking
Pick a 30-minute slot. We’ll come with questions about your territory and crews.
Month to month with 30 days’ notice. No setup fees.
We’re a good fit if you…
- Run a multi-crew home services company doing steady volume
- Want to grow specific services in specific parts of town
- Will judge us on booked jobs and revenue, because we will too
We’re probably not if you…
- Are a one-truck operation still filling this month’s schedule
- Want a logo-and-vibes rebrand with no tracking
- Need someone to say yes to everything. We’ll tell you when an idea won’t book jobs