Chorbie lawn crew truck in front of a Frisco home

Case study · Chorbie · Local SEO

Frisco’s #1 lawn service in three months

How local SEO took Chorbie from #3 to the top of the Frisco map pack, with 144% more calls and site visits.

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The results

3xShare of voice more than tripled, from 8.63% to 26.87%, and the #1 ranking for “lawn care Frisco.”
#1On the Google map pack, ahead of local and national competitors across the service area.
+52%More Google views than the year before.
+144%More calls and site visits from homeowners reaching out.

Client: Chorbie
Trade: Lawn care
Where: Frisco, Texas
Timeframe: Three months
What we ran: Local SEO

Where they started

Before

Ranked #3 in local search

Homeowners searching “lawn care Frisco” found competitors first, and Chorbie lost leads to them.

8.63% share of voice

Competitors showed up in over 90% of searches, even though Chorbie was the better, more reliable service.

Spring rush approaching

Low map pack visibility meant fewer clicks, calls and customers, with the busiest season weeks away.

What we did

The strategy

01
Optimized the Google Business Profile
We tightened the business description around high-intent searches like “lawn care Frisco,” added real lawn transformation photos, and used Google Posts to reach local homeowners.
02
Review capture and hyper-local mapping
A review system puts customer reviews, tied to real jobs, on the website in a geo-targeted structure built for search.
03
Consistent listings everywhere
We audited and fixed name, address and phone mismatches across Google, Yelp and industry directories, and removed duplicates so Google trusts the listing.
04
Off-site signals and on-page SEO
Job descriptions with the right keywords, reviews that keep site content fresh, better internal links and metadata, and more engagement on the Google Business Profile.

THE TURNING POINT

From overlooked to Frisco’s #1 lawn care provider

With the fixes compounding, Chorbie outranked local competitors like Mowing R Us and JC’s Landscaping, plus national brands, across the map rank tracker.

“We knew we had the best lawn care service in Frisco, but our online presence didn’t reflect that. Lobster Ferret’s local SEO strategy changed everything. Now customers see real reviews, real results, and choose us first.”