Scoop Soldiers owner beside a branded truck

Case study · Scoop Soldiers · Conversion + tracking

24% more clients in 14 days
Cost per lead down 30%

How Scoop Soldiers fixed a broken signup flow and turned nearly the same ad spend into far more paying customers.

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The results

+24%More clients. New paying customers up 24% in 14 days.
−19%Lower cost per client. Customer acquisition cost down 19%.
+44%More leads over the same period.

Client: Scoop Soldiers
Trade: Pet waste removal
Timeframe: 14 days
What we ran: Signup form, conversion tracking and ads

Where they started

Before

Leads came in, signups didn’t

Signing up took three steps: submit a form, wait for an email, click a link, then fill out another form. People dropped off at every one.

No way to see what converted

With the signup split across three steps, there was no way to track which leads became paying customers.

Ad platforms flying blind

Google and Meta weren’t getting accurate conversion data, so the campaigns couldn’t learn which people became customers.

What we did

The strategy

01
Built an instant signup form into the CRM
We replaced the three-step process with a single form that signs customers up on the spot. No confirmation email and no second form.
02
Closed the loop on conversion tracking
Real signup data goes back to Google and Meta as it happens, so the platforms optimize toward the people who actually become customers.
03
Tracked revenue by service
Revenue tracking is based on the service each customer picks, so the platforms favor higher-value customers.
04
Made the same budget work harder
With the friction gone and accurate data flowing, the ads got far more efficient on virtually the same spend.

THE TURNING POINT

The fix paid off in two weeks

Within 14 days of launching the new signup form, the numbers moved sharply on nearly identical ad spend. The goal was to stop losing customers the ads had already won.